If you are a new business or having your branding redone, you’re probably wondering whether it’s worth having a custom logo designed, or just using a logo template. Or there’s a good possibility that you don’t actually know the difference. In this article we are going to break down the difference between the two and why you need to hire a Kelowna marketing agency to take care of all of your logo and branding needs.

Custom Logo

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Before we get into why you need a custom logo over a template logo, let’s get into what exactly a custom logo is. A custom logo is something that is designed from scratch and is completely custom, that reflects your company and what you do. This means that the logo was not used for another client previously and just cloned and tweaked for your business.

When hiring a Kelowna graphic design company, they will work with you to find out everything about your business, your products and services, and your target audience. This way you are able to give all of your input and express what you’re looking for, and they will be able to work with that to come up with something completely custom for you.

Hiring a Kelowna marketing agency also gives you the advantage of having experienced graphic designers at your side. They have the years of experience and knowledge to pitch you ideas about your branding that you may not even have thought of. Many companies will sketch out their ideas and show them to you before actually doing the work, this will give you an idea of what they’re thinking and you’ll be able to see if you’re all on the right page.

This is the absolute best way to get your branding done and to ensure you are getting exactly what you want for your business. Your logo will be your own and completely unique to your business, and will also stand out above your competitors. Once you have this down, you can take the next step in your custom branding and have a company who specializes in custom website design.

Logo Design Options


logo redraw

You already have a concept or design that you need us to redraw in a format that can be used for print etc.… This typically takes 2-5 hours @125/hr. Output in all standard formats.

Concept & Design

custom logo

You need us to come up with various concepts, and then perfect the chosen version. Output in all standard formats. This typically takes 10 – 15 hours @ 125/hr.



This is the most extensive option, which allows for research, negative space and inverted concepts as well as usage guidelines and a media kit. Output in all standard formats. This option is usually around 30-40 hours from start to finish.


Template Logo

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A template logo is basically exactly how it sounds… it is a template. With a template logo you are not getting anything custom or unique to your business. In most cases with a template logo, you are going to get a logo that is exactly like or similar to another business, as they may have purchased the same logo.

Of course you are able to take a template logo and make some minor changes to make it look somewhat different, but you run the risk of it still looking similar to other logos out there, and you’re also not getting the added experience and professionalism as you would if you hire a Kelowna marketing agency. Keep in mind that though it isn’t recommened that you use a template logo, you can hire a company that can work with template web design. But keep in mind when doing this, that template web design vs website builders are much different.

If you’re interested in getting some custom branding done, or looking to get a WordPress web design done, contact Atomic55 today! We offer free quotes, and if the quote is apples to apples, we will beat it by 10%. Get a free second opinion with Atomic, and save money right away!