brand awareness

What is Brand Awareness and Why is it Important?


rand awareness is an important part of any company. Understanding what brand awareness is and its role in your business is essential.

Creating a brand is one thing, but having consumers understand the values attached to that brand is another. Developing a strong sense of brand awareness is necessary in order to help you build sales, loyalty, and popularity. In this article, we will be going over everything you need to know about brand awareness. Everything from what it is to how it can help your company will be listed below.

Continue reading the following article to learn more about brand awareness.

“Your brand is what other people say about you when you leave the room.” – Bezos

What is Brand Awareness?

Brand awareness is a term that is used to describe the way in which consumers recognize a product or service by its name. Generally, as a business, you’ll also want your consumers to associate your brand with positive values, or distinctive qualities. In other words, your brand awareness = how well your customers know your brand. 

There are three different layers to brand awareness:

Brand Recall

How likely consumers are to remember your brand, products, and services? 

Brand Recognition

The visual and audio cues people use to identify a brand

Brand Dominance 

When consumers associate brands with the entire product category (ie: Band Aid)

Why is it Valuable?

Brand awareness is incredibly valuable to your company. Building brand awareness is integral to your company’s success. In order for your brand to generate sales, consumers must be aware of your brand prior to making a purchase. Most consumers will already have a brand in mind when they are considering making a purchase. So, you can understand why having your customers be aware of your brand can give you a leg up. Moreover, the most successful brands are often referred to by their brand name instead of the actual product. For instance, Kleenex vs tissues, Band-Aid vs plaster, and Advil vs ibuprofen. 

However, brand awareness is more than just recognizing your brand. In fact, businesses with good brand awareness are more likely to have positive brand perceptions. People’s perceptions of a brand have been shown to be linked to increased brand loyalty. Thus, meaning that customers are more likely to make repeated purchases. 

Furthermore, the more brand aware your customers are, the more searches you’ll get on Google. Brand awareness has been directly linked to increasing your traffic on Internet platforms. For instance, social media like Instagram, Facebook, and Twitter. In addition, more Internet users searching for your products and services can improve the amount of organic traffic your website receives. 

Lastly, having good brand awareness helps eliminate risk for consumers. Most buyers are not willing to take risks when it comes to buying a product they purchase on a regular basis. In order to change consumers’ buying habits, your business must have good a brand awareness strategy that focuses on familiarizing customers with you and your products. 

“The way a company brands itself is everything – it will ultimately decide if a business survives.” – Branson

branding awareness best practices
branding awareness in marketing

How can you Improve Brand Awareness?

Improving brand awareness is important for staying on top of the competition. Strong brand awareness can help your company reach its goals and improve its reputation. But, how does one go about improving brand awareness? There are several different ways that a business can increase brand awareness. Although, it should be noted that brand awareness isn’t something that can be achieved overnight. By slowly implementing the right strategies, your business will start to improve its brand awareness.

Below are some strategies that we recommend for improving your brand awareness.

Maximize Online Interactions

More and more consumers are making purchases online. Because of this, it is crucial that your business has a strong digital presence. Using social media and having a great website are two of the best ways to start building brand awareness. Social media is perfect for attracting consumers where they’re already spending their time. And, a strong website will help extend your brand and serve as a beacon for the rest of your company. At Atomic 55, we have several decades of experience doing both website design and social media marketing. 


Search Engine Optimized marketing is another great strategy to enhance your brand awareness. However, SEO needs to be done right in order to see the best results. Check out our blog post about SEO to see why it is one of the most powerful marketing strategies you can invest in.

Contact Us Today!

If you need help building brand awareness, contact us today. We’d be happy to help you create a strategy to increase brand awareness for your products and services. For more information about what we do, feel free to reach out to one of our team members. You can find the latest updates on social media or check out our blog for related content. We look forward to working with you in the near future!