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Category Archives: Blog

Store facebook ad leads in one place

These days having a CRM setup to store your captures leads is more important than ever. Storing these leads in one account will save your hours on time, and will make following up on these leads much easier, and will increase your sales. People are using Facebook’s Ad Manager much more these days as it …

Website Animation / Interactivity

Website Animation Is your website lacking a visual punch or fails to draw people in to learn more about what your company does? Having interactive and custom programmed animation elements in your website can help your customers better understand what you do and what makes you different easier than words. Visual aides, movies, animations and …

Search Engine Marketing 101

Search engine marketing comes in many forms, from Twitter Cards, Pay Per Click Advertising via Google, Bing, Instagram, and more… There are so many different forms of search marketing, it can be overwhelming to figure out which ones your business should focus on, nevermind the time it takes to actually set up even one account. …

Custom Logo & Branding vs Template Logo

If you are a new business or having your branding redone, you’re probably wondering whether it’s worth having a custom logo designed, or just using a logo template. Or there’s a good possibility that you don’t actually know the difference. In this article we are going to break down the difference between the two and …

— Social Media — Management

The Benefits of Social Media Management via a Professional Online Marketing Company According to the Canadian Census, firms with less than 20 employees made up close to 90% businesses in the Canada. Therefore, the probability is that if you are an entrepreneur, you are running one of those modest companies. When you are operating a …

Programming Vs. Making a Cup of Tea

This has always been one of our favorite analogies and also happens to be the easiest way to explain programming and software development to someone who doesn’t speak the same language. It’s been highly shared, and unfortunately, we don’t know who the original author was/is, but kudos to whomever wrote this gem. Read on. How …

How do I explain this to others?

Ask them to describe the steps needed to make a cup of tea, they will say something like: boil water put tea in a pot when the water is boiled pour it into the pot wait 5 mins pour the tea into cups add milk drink Now the fun begins. You need to start asking …

Kelowna Web Design – How to Promote Your Website

Kelowna is located in central southern British Columbia, Canada. Around 200,000 people call Kelowna home; with the city bursting at the seams during the hot summer months due to an influx of tourists. Kelowna is a sought after destination which makes it no surprise that many web designers and Internet professionals flock to Kelowna to begin their …

Internet Marketing & SEO for your Website

At Atomic 55, located in Kelowna BC,  we specialize in search engine optimization or SEO of your business website.  Perhaps you have a website that is getting little to no traffic or you maybe you have tried SEM / PPC campaigns with little or no success converting customers.   We can help you take your website …

Creating a SYNCRO Account

If you haven’t hear the latest buzz about SYNCRO Web Chat 2 Text, then I highly suggest you go on over to syncrowebchat.com and check it out.  This website chat tool is unique, because it doesn’t require an app to run, you don’t need to learn anything new, and best of all it is free …

Finally a new site…

Finally a new site… We have updated our core site a little bit, but stay tuned for all of the updated feature and services we are going to be providing locally. Things have really changed with our company over the last couple years and we have some pretty cool marketing packages to pass down to …

Power Outage

Scheduled Power Outage Fortis has scheduled a planned power outage that will be affecting our telephone support connectivity during the hours of 9am-2pm PST on Tuesday, June 17th. We will be doing our best to field email inquiries during this time, but we are cautioning clients that there could be delays in our response time. …

2014 Year For The Mobile

2014 Year For The Mobile The start of 2014 will be a year for the mobile, as we can see a growing trend in today’s society people are using their mobiles to access social media. Adobe did a survey on consumers to really find out how much people are using their mobile to access social …

Come With Me If You Want To Live Pt2

Come With Me If You Want To Live Pt2 As discussed in our last week’s blog about in the business world marketing online and how the scope of the internet is forever expanding. So this week my next topic or prediction might make my last week’s top 6 failed predictions right under ‘No one would …

Start Your Year The Easy Way

The end of the world never came, so here we are back to the grind at the start of what we’d like to hope will be another great year. One of the biggest issues with the new year is getting back into work mode. Everybody suffers from this (you’re lying if you deny it) including …

Facebook’s Dying Digital Democracy

Facebook used to be exemplary of a potentially Utopian universe; endless possibilities and exchanges of information to be had, while blurring the lines of global connectivity. Though the platform isn’t entirely Utopian based on the idea that you have to work within the confined site, the social implications thereof indicate a leniency towards unity. Now, we must …

Adaptive and Responsive Web Design

Original article @ DigitalFamily.com Responsive web designs, respondto the change in a screen size by adjusting the layout of the page. In the world of web design, the only thing harder than keeping up with the ever-evolving standards in HTML, CSS, and other technologies, is keeping up with the vocabulary. Among the latest hot new terms …

Stop Blaming Computers!

There’s a circulation of a particular phenomenon that is leaving us with head-scratching distaste time and time again that we personally find unacceptable – blaming the computer. Not sure what we’re getting at? Well, for instance, this weekend we had to deal with a shit-storm of stupidity along the lines of online servers being down, …

Thanks For Nothing

Lately I’ve had a bout of bad experiences with horrible customer service, so here I am addressing the issue. When it comes to people doing the absolute bare bones minimum required of their job description as opposed to taking an extra 30 seconds to go the extra mile – hell, not even the extra mile, we’re …

iPhone5 – Told Ya So

What a surprise; it turns out we were right when we said the iPhone 5 was nothing to get excited about. The one big factor playing into the lack of hype and letigimate excitement for this phone’s flopped release was the lack of secrecy involved, as opposed to when Steve Jobs was still running the show …

iPhone 5 – Nothing To Get Excited About

Since Apple’s announcement of their press conference September 12th the internet has been flooded with is suspicion upon rumor upon unverified detail about the fabled iPhone 5. The only surfaced and questionably legitimate leak of the iPhone 5 (which will presumably not be numbered just like the newest release of the iPad, which was expected …

You Seriously Don’t Have A Facebook Account?!

If you, like us, have ever had the opportunity to meet somebody who doesn’t have a social media account, do you immediately ask them WHY? We do…there’s just something weird about not having a social media account or some shape or form nowadays. People borderline base eachothers’ existence on social media accounts. So what’s the …

Facebook…Come On Guys…

We know that the Facebook IPO story has been beaten to death, resurrected, then drowned…but we’ve still got a small bone to pick with this ‘IPO from hell’ situation. Now, what we’re having a hard time wrapping our heads around is what’s happened with their stock today considering their progress in the past quarter; their …

Your Team

Being who we are, we spend a lot of time on the internet, which happens to be full of obscenities and entertainment. Through the grapevine, one of our staff learned of and brought a game into the office that we play on a regular basis that goes by the name Your Team. Now, “Your Team” …

The Almighty Tablet Wasn’t Hard to Swallow

Remember the old days when a ‘tablet’ was just the fancy word your doctor used instead of saying pill. You should. Because in the world of gadgets, computer tablets are still the newbies, and have only been floating around your local Future Shops Best Buys (because we have one here now) for a few years. …

Print Vs Digital – The Ultimate Showdown

Laaaaadies and gentlemen, grab a drink and have a seat – it’s gonna be a showdown! Innnnn the red corner; a dated, expensive, and ineffective marketing tool that somehow still stays on top of the game despite its many flaws – print marketing! Wooo? No. Boo. In the blue corner; cost effective, traceable, broad-spectrum, fun …

Like Smoking, Cold Calls Kill

We had a very interesting article fall into our laps the other day, that, at first glance, appeared to be dated circa 1991, but, alas, was not. We present you: . Sadly, the author of this article did not decide to include the most important point in their conclusion (which should really have been presented …

Atomic Update: Formal Fridays

Formal Fridays So if you know anything about us at Atomic 55, it’s that we like to be um, comfortable. Well a new leaf has turned and we are cranking out the swank every Friday (if we can keep this up) with Formal Fridays. Gone will be the Fridays we show up in ball caps …

Social Media ROI Dilemmas

We get asked a lot what the ROI (Return On Investment) is with social media. The timeless goal of many businesses getting into social media marketing for the first time is that they want to create a direct ROI as a result of these marketing efforts. We are deeply sorry to inform you that this …

Office Experiments: Jumping Stilts

Believe it or not, we don’t just work and work during office hours. As baffling as it might be to believe, we stay after hours too (after being forced to tolerate each other 9-5 mind you) to conduct some very serious research. Example: If we put the tallest man in the office in a pair …

Your Face is NOT Your Logo!!

Alright, we’ve got a score to settle with all you Lawyers/Accountants/Realtors/Dentists/Doctors/Car Salesmen/Investors/Mortgage Brokers/Whoever else…your face is NOT your logo!! It’s unfortunate that a business’ branding can suffer so deeply by having nothing but people’s faces plastered on business cards, signs, billboards, letterheads, whatever…it’s frankly embarrassing. Be a grown up and get some proper branding done. …

Alright Everyone, Listen Up!

Facebook will be updating their ‘Pages’ soon, to the new Timeline format that has been optional up until now. Changes to the Pages layouts will be permanently changed within a few weeks. And here’s why you shouldn’t waste any time jumping on board with this great new Facebook trend The new Timeline features two options …

Share Your Pics not your oPINions

One of the latest equivalents to an online crack addiction is Pinterest, a social media outlet that allows users to create themed boards and ‘pin’ pictures related to each heading (but if you’re reading this, chances are you know the details). The site allows you to add descriptions to the photos you pin, but the …

Memes…Again

Memes…Again We know we’ve been talking about these “meme” things a lot lately, but we have a good reason this time! We made one! We don’t work in a conventional office, to say the least, so we figured that this meme would be fully appropriate to finally explain our jobs to people. It’s not all …

We’re hiring.

We’re hiring Contact Atomic 55 The link above will take you to beautiful little gem of a form asking for you to submit to a bit of info.  We ask that you send it to us as fast as fast can be, so that we can immediately oooooh and ahhhh over your qualifications.  We want …

Valentine’s day

Possibly one of the most loved/hated days to grace the calendar, Valentine”s day invokes a turbulent mix of emotions in people, whether it be out of love, jealousy, self-pity, or an arsenal of other negative emotions. The unfortunate part about Valentine”s day is that it would appear to be more of an “I”m single and …

#F***FBIFriday

The internet has proved itself yet again to be the most interesting creature we are yet to encounter. Surfing through cyberspace for quite some time have been all sorts of unique groups and characters, however none seem to step up to the place like these guys have. Anonymous, as they call themselves, are a ghost-like …

The Social Media Game

You’ve heard about how social media is becoming a huge marketing tool and how if you’re a company and don’t get into it then you’re falling behind etc etc. We won’t write another blog about that because frankly, this isn’t that kind of blog, if you’re smart enough to read this you’re smart enough to …

Competition is healthy right?

Hockey playoffs have taken over the lives of British Colombians, since the Canucks are thisclose to making it almost all the way, and it’s really sparked some serious fan-demonium around our office.  We have half the office as die hard Canuck Fans, half the office as die hard Anti-Canuck fans and half the office as …

App-dates. Busy week for me and my social media.

Just like the title of this post reads, I was a busy little Internet beaver this week. I felt kind of like Christopher Columbus, but rather than discover something profound like new land masses, I stumbled upon some new social media apps and stuff.  In the process I also found myself overwhelmed at how much …

Every office has one of these.

***UPDATE*** Thanks for the concern everyone!  Cory is just fine.  I repeat he is OKAY.  He wasn’t harmed during this blog post. Every office has a jackass person who takes the office too seriously. Ours is named Jose Alejandro (names have been changed to protect the Google searches). He steals sandwiches, eats expired food, tells …

Local print shops need to get their crap together

As someone who is really, really, obsessed with details, organization, processes and the like I have come across two of the most frustrating scenarios this month related to print shops.  First I should clarify. We don’t normally work with local printers.  Save the ‘ohmagawdyoudon’tsupportlocalBS’ for someone who cares because these incidents have reaffirmed exactly why …

Office Pets

Did you know that we used to have an office Chihuahua?  Her name was Google. Fitting no? She was really cute. But she pooped everywhere.  It made the place smell bad.  Then she did the unthinkable and bit a kid.  In the knee. So we gave her away. And then that person gave her away …

New Office = New SHOPportunities

We had a potential office space buyer come into our office the other day and he posed a good question. He asked me if the infrastructure was included in the sale price of the unit.  I hadn’t really put a lot of thought into it either way; just the fact that I hadn’t thought about …

Marketing – Why people don’t spend money.

I”m trying to figure out when marketing for businesses became a nice-to-have rather than a need-to-have?  It”s obviously a common issue faced within the “local” design community- I use that in a loose “Canada wide” sense.  And really, it has to be a problem faced within all shops of our size.  A few reasons for …

Art work ***Warning NSFW

Office Contest So we had a contest running on our website, (this website right here) since it’s launch way back when.  Basically,  you could draw something with your mouse according to the posted theme and if your drawing was selected you would win $55.  It failed.  Miserably. F.A.I.L.  The only drawings that were ever submitted …

Thirsty Thursday – Sweet Blogging Dreams

Sweet Blogging Dreams I fell asleep last night dreaming of my next blog post.  I think that must be a common ‘issue’ that ‘bloggers’ especially ‘mega-bloggers’ like myself have to wrestle with.  I’ve written three blog posts, so I am therefore calling myself a ‘mega blogger’ now.  I count entitlement as a great quality to …

Apple wants to own your ass…

Apple wants to own your ass and Chanel wants to accessorize it Well so far I have no fans at all not a #1 or a #2, but that’s ok. I’m not going to let my narcissism get in the way of my goals – again. Not really sure what I should talk about today, …

September New Year’s

So most people have New Year’s resolutions where they commit to losing weight and giving up vices such as drugs, smoking and the Internets and just  generally improving their life.   Well I don’t smoke and I find that September is really my New Years. So for my September New Years (SNY) (BTW SNY starts after …

Google Busts the Duplicate Content Myth

While Google’s Matt Cutts has certainly provided a wealth of helpful tips via the company’s Webmaster Central YouTube channel, he is not the only one to do so. Greg Grothaus of the Search Quality Team has posted a video (along with a presentation on the Webmaster Central Blog) covering duplicate content and multiple site issues …

Vital Basics: Search Engines’ Index Questions

Why doesn’t site submission move my site to the top? Getting your site listed with search engines means only that it will be included in their indices. Improving the position in search engines’ result pages is a different task. This task involves optimization of your pages for the targeted keywords, improvement of site link popularity …

Why is Local Search Important for your Business

Why is Local Search Important for your BusinessAs the web gets bigger and biggerit is becoming more of a battle to ensure your website gets listed higher up in the search engines. Local businesses can sometimes get lost or struggle to get listed at all for relevant keywords or phrases.As you will already know it …

The Google Shuffle?

Webmasters and SEO gurus have been scratching their heads for a few weeks now trying to figure out what has been happening to Google’s SERP rankings. After scouring blogs and forums for the last few days, it would seem that there is no real consensus. In fact, it seems that no one is willing to …

Why Social Bookmarking?

Someone sent me the question “Why Social Bookmarking? ” And I thought to myself: “Um. Why not?” Since I’m not really sure what they meant by that, I’m going to assume that this person mean “Why should I use social bookmarking in my business?” – with a full understanding of all the risks associated with …

The Big SEO Trends To Watch Out For

It is critical to engage a professional company that has staff members that are dedicated to search engine optimization specifically.   Without the continual work that goes on with respect to link exchange, content writing and general site maintenance it is impossible to see a good rank change in Google. If you know anything about the …

Who Says Flash is Not SEO Friendly?

People who say that Flash is not SEO friendly are absolutely wrong. It is just a myth that Flash is SEO unfriendly. Creating accessible flash content for search engines is crucial for you to preserve your online presence and drive traffic to your site. Follow these Flash Optimization Tips to get most out of the …

New Website

We are proud to launch the new Atomic 55 website, after some love,  hate, time  & most of all passion we bring you the all new Atomic website. This time around we chose the minimalistic straight-to-the-point design style, this reflects who we are while sticking close to one of the most important rules of  design,  …

Positioning for Bing

Microsoft’s stance on search engine optimization really doesn’t appear to be all that different from Google’s. You’re not going to get the same results on both Google and Bing in many cases, but that is after all why the two can co-exist. The real difference is in how the results are presented, and not as …

Google Improves Flash Indexing Capabilities

Now Crawls External Resource Loading in SWFs Last year, Google began crawling and indexing Flash content, but now Google has announced that it can also index external resource loading. In other words, Google can index external content that loads within an SWF file, and associate it with that file, so that it will appear in …