These days the internet is used for virtually anything, especially when it comes to buying and selling. For this reason alone it is imperative that your website is secure. Wondering what you can do to achieve this? Here is some information that help you make the smart decision and purchase an SSL for your website.

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Safety and Security

An SSL stands for (Secure Sockets Layer) and is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.

Have you ever noticed that some websites start with http and some with https? The “S” means that the website has an SSL installed and is secure. Some browsers will also have a green lock to show that it is secured properly.

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Move up the ranks

Are you looking to move up the ranks in the search engines, and wanting to invest in SEO (Search Engine Optimization)? Well an SSL is a very important step in doing so. These days Google is penalizing websites that are not secure, so this alone will boost you ahead of your competition in the search engines.

In fact, as of Oct. 17 Google is going to start marking any website without an SSL as “Not Secure.” This is going to be displayed prominently in the address bar, which may lead customers to move away from your site.

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Establishing Trust

Some people think that you only need an SSL if you’re selling goods or collecting information, but as per the above points that is not the case. Having an SSL on your website shows that you value your visitors security and lets them know this is a safe place to browse. This is very important for building and maintaining traffic, and for lead generation.

In Conclusion

These are just a few of the many, many reasons why you need an SSL certificate on your website. To learn more and take the next step to securing your website, contact the expert in Kelowna Web Design, Atomic55, today!