Are you a new business in Kelowna and need a Kelowna web designer to help you get exposure for your new business? Here are some tips and tricks on what you’ll need to ask when hiring a Kelowna web design company to help build your new website.
What is your goal for building a website for your Kelowna business?
Every new business is different with unique services or products, so you need to come up with a clear goal for your website. Figure out who your target demographic is, and build/design the look of the site, and the content to target that audience. You will also want to think about search engine positioning at the same time, and make sure the keywords you focus on are geared towards that demographic. For instance, if you were building a website to attract local customers in your city who were also looking to build a website then you would be wise to use keywords in your titles and website copy such as “Kelowna Web Design Company” as that is what your customers will be searching for.
What story are you trying to tell?
As mentioned above, you will want to write your own custom content for your site. The last thing you want to do is sound like everyone else, and having custom content on your site is also great for search engine positioning. Don’t spend hours writing an essay as most web users won’t stick around until the end (are you still here!?), but make sure that the important information about your company and what you can do for the user stands out, and is easy to find. And remember, you don’t have to write all of the content for the entire website if you don’t have the time, just get the basics down and hire a professional writer to finish it off for you… like US!
Build a sitemap. It will help you and your customers!
Before you even begin to write any content or your developer starts building the site, work with your Kelowna web designer to come up with a site plan. This is the page structure of the site and will help you focus on the content you need to write. The most important pages you will need are the home page, about page, products and/or services page, a blog/news page (blog articles help with search engine positioning), and a contact page.
Calls to action are key
Work with your Kelowna web design company to come up with some great calls to action. A call to action is a piece of content, a graphic, or a form intended to entice the user to read more information, contact you, look at products, and sign up for a newsletter – it makes them want to take action. You will want to make sure you have as many calls to action as you can, without of course cluttering up the page.
Last, but definitely not least, is lead generation. Lead generation is the most important part of your website, if your potential customers don’t know how to contact you for your services or products, then your website is basically useless. We cannot stress this enough. You will want to make sure you have your correct contact information prominently displayed on your site, and a contact form on your contact page. Another great tool for lead generation is a chat tool, which can be on every page of your site. This allows the user to contact you or someone within your company right away, with no delays. We recommend a chat to text tool like SYNCRO, so that you can be anywhere at any time and respond back to the user. Not planted in front of your computer at all times. After all, you do have a new business to run!
Now that you’ve read these tips and tricks to building a website for your new business, it’s time to get going on it. Contact your local Kelowna web design company, Atomic 55, today!