How Reviews Help Boost Your SEO Marketing

Search engines want to show results that people trust. When your clients leave good reviews, it tells Google that your business delivers real value. For local businesses like landscapers, builders, and real estate agents, this is powerful. A steady stream of reviews tells others that you are actively working with clients and details the kind of experience they can expect. That helps your business climb higher in search results.

Every review adds keywords that strengthen your SEO. When a client writes about “landscaping in city name” or “city name renovation company,” those phrases give search engines more context. Even a few sentences can improve your visibility for local searches.

Reviews also show that you care about service. When you reply to a client, you prove that your business listens and responds. Google sees that engagement as a sign of quality. For those in real estate, it can mean more leads from buyers or sellers. For people in trades, it can mean more calls and booked jobs.

If you run a B2B company, reviews build your professional reputation. Other business owners rely on trust before they invest. Having current, detailed feedback gives them confidence to reach out. Whether your clients find you through Google Maps, your website, or a directory, reviews can solidify whether they choose to partner with you or not. 

How to Get and Use Reviews Effectively

Asking for reviews should be part of your routine. After you finish a job, close a sale, or deliver a project, invite your client to share their experience. If you’re not sure when to ask, try to do so when your customer is happiest and most engaged.

You’ll also want to make sure that it’s a simple process for people to leave feedback. Send them the link to your Google Business page or include it in your invoices or thank-you messages. People will be more likely to leave their thoughts if it only takes a few clicks. The easier it is, the higher your chance of getting a review.

Once you get reviews, use them across your marketing. Feature the best ones on your website. Share them on social media. Mention them in newsletters or proposals. Real feedback will build your credibility faster than anything else. It shows proof that your business delivered on its promises.

When someone leaves a bad review, don’t ignore it. Respond quickly and professionally. Thank them for their honesty, address the issue, and explain how you’ll fix it. People respect transparency. Over time, your reviews will form a strong record of your work. 

Use Reviews to Drive More Local Leads

Strong reviews can also bring in new leads directly. When people search for services in their local area, they often choose the business with the highest ratings and best comments. That’s why reviews can have a bigger impact than ads. They give potential clients the confidence to take a chance.

Google rewards that trust by allowing the business to appear in the “map pack” results. That section at the top of search pages often drives the most traffic. If your competitors have 20 reviews and you have five, you’re at a disadvantage. But if you build momentum before the new year, your business can start competing with others in your industry.

Reviews also improve conversion rates. Someone who reads a positive review about your work is more likely to become a paying customer. It’s proof that you do what you say!

Start Building Your SEO Marketing Today

Client reviews are one of the most powerful parts of local marketing. They cost nothing but deliver lasting results. For local businesses in real estate, trades, and B2B services, reviews can help you rise above your competitors and reach new clients faster.

If you want to improve your local SEO marketing, start by focusing on what your customers are already saying. The more you connect your service with real experiences, the stronger your online presence becomes. Contact us today to build your review strategy before the year ends!

FAQ About Reviews for SEO Marketing

1. How many reviews do I need to improve SEO marketing?

There is no fixed number. Consistency matters more than volume. Regular reviews over time improve rankings.

2. Can negative reviews hurt SEO?

Not necessarily. A few negative reviews are natural. Responding professionally can enhance credibility.

3. Which platform is best for reviews?

Google Business is most critical for local SEO. Other platforms, like Facebook or Yelp, can also help with visibility.

4. How often should I request reviews?

Ask after every project or transaction. Consistent requests build a steady flow of reviews.

5. Can photos in reviews improve SEO?

Yes. Images provide visual proof and engagement. They also give search engines more context about your services.

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Why August Is the Right Time to Look Closer at Your Website

You might not think summer is the best time for web design, but for some businesses, it’s the slowest time of the year. When your schedule is lighter, your mind has more room to think clearly. The extra free time can help you look at your website with fresh eyes.

If you’re looking to do a personal website audit, we recommend starting with these questions:

1. Is your website doing its job?
2. Does it explain what you do, who you are, and how to contact you?
3. Does it make sense for your clientele? 
4. Is it up-to-date in technology offerings?
5. Is your website responsive on all devices and platforms?

August is also a smart time to prep for the fall. Many businesses get busy again in September. We’ve discussed at length how September is the unofficial New Year for people in the business community. That means people start looking for services, booking appointments, or exploring new purchases. You want your site to be ready before that rush.

This doesn’t mean a full rebuild. Sometimes, small changes make the biggest difference. For example, swapping out old photos, fixing broken links, or adding new testimonials can make your site feel updated without starting from scratch. Other times, you may need something bigger, like a new homepage, better cohesion with brand guidelines, or a more functional layout for mobile users.

There are Exceptions…

August can be a good time to slow down and reflect, but that depends on your line of work. For some, summer is peak season. If you’re in tourism, hospitality, farming, landscaping, or construction, chances are you’re already working long days and trying to stay on top of tight schedules. The weather, the demand, and the seasonal nature of your business all mean you’re probably not in a position to sit down and rethink your website right now. 

In fact, trying to fit in digital updates during your busiest stretch might lead to rushed decisions or half-finished work. If this is your high season, it’s okay to put web changes on the back burner. There will be a better time for that. Perhaps, in the winter, when things naturally slow down.

But for others, August is one of the quieter months. Many offices and client-based businesses see fewer meetings, delayed emails, and a general pause in pace while people take summer vacation. This is especially true in industries like law, accounting, therapy, consulting, education, and real estate. These sectors often see a noticeable uptick in activity once September hits. Clients return from holidays ready to follow up, commit to projects, or finally check off the things they’ve been putting off.

If that sounds like your business, it might make sense to spend some time now looking at your website. Not to do a complete overhaul, but just to make sure it still reflects where your business is going. When things pick up again in the fall, you’ll be glad your site is ready for new eyes.

Contact us about Web Design

You don’t have to wait for things to break before you fix them. Your website is one of your most important marketing and visibility tools. That’s why it’s worth keeping strong, clear, and up-to-date. This month is a great time to audit your site so that it best represents your business. 

If you’re ready to rethink your corporate web design, we’re ready to help. Contact us today to chat about the current and future needs of your website. Feel free to reach out with any other questions about our services and pricing. We look forward to helping you!

FAQ About Web Design Kelowna BC

1. I already have a website. Why change it now?

Websites age fast. What worked two years ago might not work now. A quick check-up can help it perform better.

2. Is August a good time to work on my website?

It depends on your business. If August is a historically slow month for you, it’s a great opportunity to give your site some attention before fall and winter.

3. Do I need a full website redesign?

Not always. Sometimes, small fixes like branding updates and faster loading speeds can make a big impact.

4. Can you help with my website if I’m not based in Kelowna?

Absolutely. We work with clients across Canada, and we can meet virtually anytime.

5. How long does a website refresh take?

It depends on what’s needed. Contact us about your needs, and we’ll give you a rough timeline and cost estimate. We always do our best to accommodate our clients’ schedules. 

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At Atomic 55, we’ve spent over two decades helping brands adapt to a constantly shifting digital landscape. And right now, one of the most important shifts in the world of SEO isn’t an algorithm update, it’s a mindset change.

Enter: AIEO. (not to be confused with Old MacDonald’s Farm and learning your vowels.)

AIEO stands for Audience, Intent, Experience, and Output. It’s not a new Google policy or a secret ranking factor, but rather a practical framework that reflects how AI is reshaping how content is created, evaluated, and ranked. In a world of AI-generated search results, helpful content updates, and evolving user expectations, this is how smart businesses future-proof their visibility.

What Is AIEO?

Let’s break it down:

Audience: Know Who You’re Talking To

Generic content no longer cuts it. AI tools like Google’s Search Generative Experience (SGE) are trained to favour content that speaks directly to specific users.

1) Who are you targeting?

2) What stage of the buyer journey are they in?

3) What questions are they actually asking?

At Atomic 55, we start every campaign by building detailed audience profiles. Your content needs to speak to humans, not just algorithms. We’ve been big on this since we started. That’s why we write copy with limited AI usage to this day. It’s also why we refused to build a chatbot over human-guided chat. Still firm believers in humans over here!

Intent: Match What They’re Really Looking For

SEO isn’t about ranking for keywords anymore, it’s about satisfying intent. Search engines have grown smarter, and so have users. AI-enhanced search engines now understand context, not just terms.

That means:

1) “How-to” content should answer quickly and clearly.

2) Transactional pages need trust signals, social proof, and clear CTAs.

3) Navigational content should get users where they want to go, fast.

Our keyword research and content strategies at Atomic 55 are now built around searcher intent clusters, not just volume.

Experience: Make It Seamless

Google’s Core Web Vitals, mobile-first indexing, and AI-powered ranking signals all boil down to one thing: user experience. We recently wrote about this on its own. Because, like many of these factors, they are beasts of their own. Find the link to our latest UX article at the end of this paragraph.

That includes:

1) Fast-loading pages

2) Mobile responsiveness

3) Logical structure

4) Accessibility

5) Clean, distraction-free design

Atomic 55’s custom-built websites are designed with UX at the core, ensuring your visitors stay longer and convert more.

Output: Publish With Purpose

The explosion of AI content tools has made it easier than ever to generate content, but also easier than ever to flood the web with fluff.

To stand out, your output needs to be original, useful, and aligned with your brand voice. Whether you’re using AI to support your workflow or writing everything in-house, the goal remains the same: value over volume.

At Atomic 55, we use AI ethically and strategically, combining machine efficiency with human insight to produce content that ranks and resonates. It’s not all robots over here. We use AI no differently than a calculator is used to speed up math calculations.

Why AIEO Matters More Now Than Ever

1)Search Generative Experience (SGE) is changing how Google presents results.

2) E-E-A-T (Experience, Expertise, Authoritativeness, Trust) still matters, but now AI evaluates these factors in context.

3) Zero-click searches and AI summaries mean your content has to work harder to be the answer, not just rank for the query.

AIEO is how we adapt. It’s how we help our clients stay relevant. And not just on page one, but inside the answers themselves.

Ready to Build an SEO Strategy That Works in 2025?

Imagine if you had started implementing best SEO practices for your business back in the ’00s? Where would your business be today? You wouldn’t believe the results that some of these old dogs who lucked into doing it right back then have enjoyed their online positions. Some transforming to household names all because of great SEO strategy that was put in place decades earlier. The same goes for stocks, and all the other what if’s in your life. But as digital media consultants we are here to tell you that this is the direction you want to focus on for the future of your online presence.

At Atomic 55, we don’t just follow digital trends , we shape them. If you’re ready to create content and websites built for real users and AI-enhanced search, we’re here to help.

Let’s talk about how the newest vowels on the farm and see how AIEO can upgrade your digital presence. Get in touch.

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Below, we’ve gone over the most common blunders we see and what to do instead. 

Bad User Experience Is Killing Your Website

Let’s start with user experience (UX). UX refers to how people interact with your website. Can they find what they need? Can they get there quickly? Does everything feel smooth? To illustrate, an example of bad UX might look like misleading menus, buttons that don’t work, weird pop-ups that block the screen, and broken links that lead nowhere. If people have to work to use your website, they’ll be gone lickety-split.

One of the biggest mistakes we see on websites is clutter. Too many words, images, and unnecessary information. When a visitor lands on your website, you’ve got about five seconds to grab attention. So it’s important that people can understand what your business does, where to go next, and how to contact you.

We also see a lot of sites with confusing navigation. Your main menu should contain the basics like your home page, about, services, and contact. If you’ve got a dozen subpages under one tab, it’s time to clean it up.

The most unfortunate problem we see with client websites is their lack of mobile friendliness. It’s so important to test your site on a phone! Most people will likely visit your website from their mobile device. So, tap around. Scroll through. Is it easy to use? If not, your customers are going to get frustrated and find someone else.

UX ensures that people can do what they came to do. Whether that be booking an appointment, seeing your hours, or buying a product, make sure it’s easy.

Speed and Style Can Make or Break Website Design Kelowna BC

If your website is slow, customers will be gone before the page loads. Speed matters for both users and for search engines. Google can drop your ranking if your site is sluggish. Thankfully, slow websites usually come down to a few avoidable problems. For example, too many large images, fancy animations that don’t serve a purpose, and plugins you don’t need. These things bog your site down. Try to keep your site lightweight where possible. Use compressed images, limit extras, and don’t overload your homepage with bells and whistles.

By the way, if your website hasn’t been updated since 2017, it probably shows. Fonts, colours, and layouts age fast. What felt modern five years ago might look very different today. We’ve seen businesses in Kelowna with amazing products or services lose potential customers just because their website looks outdated.

As we mentioned above, mobile website design is non-negotiable. Over half of all browsing is done on a phone. If your site isn’t designed for that, you’re leaving money on the table. We wrote all about the importance of mobile-first web design in our March blog article!

SEO Mistakes That Might Be Sinking Your Ranking

Search engine optimization (SEO) helps people find your website on Google. We’ve written extensively about SEO on our blog, but just in case you missed these posts, here’s a little refresher on the subject.

If you want your website to rank well in search engines, it’s important to follow SEO best practices. Each search engine has its own criteria for ensuring good ranking. But, in general, Google sets the standard. To rank well in Google, your website content needs to be built and formatted in a specific way. Little things like ensuring all pages have titles, meta descriptions, and using different key terms can make a big difference. Though with Google’s new updates, there are some other standards to keep in mind.

Google now prioritizes helpful, user-focused content. That means your site should answer real questions, provide clear value, and avoid keyword stuffing. Page speed, mobile-friendliness, and accessibility also play a big role. And don’t forget to include internal linking, because it helps users find their way and tells Google which pages matter most.

SEO is a long-term strategy. Regularly updating your content, reviewing your analytics, and staying on top of algorithm changes will keep your site visible and relevant. If SEO feels overwhelming, start small. Simple changes like fixing your titles, writing better descriptions, and adding location-based phrases can all help your ranking!

Contact Us About Website Design Kelowna BC!

If you’re running a business in Kelowna, your website should help customers do what they came to do. Bad UX, slow speeds, and SEO slip-ups are all fixable. And making these changes doesn’t have to be complicated. If you’re not sure where to start, contact us today! 

We’ve been building and fixing websites in Kelowna for decades now. Whether you need a full redesign or just a speed boost, we can help. Chat with us about good website design in Kelowna, BC, today!

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Trump Tariffs, Cross-Border Uncertainty, and the Canadian Response

Tariffs say a lot about influence, control, and perception. When the Trump administration previously introduced tariffs on Canadian steel, aluminum, and other goods, it rattled longstanding relationships. Trump tariffs have cast a shadow over what had been one of the smoothest international trade corridors in the world. As the possibility of further economic change looms, it’s no surprise that businesses are unsure of how to proceed. 

But the Canadian market has grit. It doesn’t buckle easily. Local businesses are already starting to adapt, show their Canadian pride, and prove the strength of our local economy. One of the smartest ways to adapt to changing economic policy is to strengthen your voice at home. Marketing agencies in Canada can help you do so by highlighting the benefits of choosing local. We understand the sentiment of Canadian consumers who are watching these international developments with concern. We know what builds loyalty, shifts focus to domestic growth, and taps into the pride of buying Canadian.

A U.S.-based firm may not grasp the nuance of a Canadian audience dealing with trade-related price increases or product delays. But a Canadian agency? We know how to talk to those people because we are those people. We understand the direct impact that these policies are having on Canadian businesses. 

Why You Shouldn’t Stop Working With Marketing Agencies in Canada

When times get tough, cutting marketing is tempting. You’re watching every dollar. But visibility is what gets you through volatility. Brands that go silent in turbulent times lose ground and often never fully recover. Marketing is your Trump tariff survival tool. 

Marketing agencies in Canada are equipped to help businesses shift their marketing plan during economic downturn. We have budget-friendly solutions that can meet your advertising goals even when it feels impossible. As business owners ourselves, we stay up-to-date with geopolitical shifts, policy changes, and consumer behaviour, because it impacts us too. We’ll tell you when to double down on digital or shift your messaging to meet a changing market head-on.

During past tariff cycles, the brands that held their marketing ground emerged stronger. They stayed visible. They reassured customers. They adapted messaging to the mood of the moment. That’s the kind of thinking we hope to bring to your business. 

Plus, cutting advertising sends a negative message to competitors, customers, and your own team. It says you’re pulling back. That you’re unsure. Staying active and portraying confidence, even with a tighter strategy, says the opposite. It says you’re still here, you’re adapting, and you’re ready for whatever the economy throws at you. 

Work With Canadians Who Get It

There’s no replacement for local knowledge. Especially not when dealing with something as unpredictable as international trade. Shifting focus from export-heavy messaging to domestic confidence is hard but not impossible. Even if you’re not directly affected by tariffs, your customers may be. That’s why it’s important to have messaging that reflects current realities without sounding panicked or reactive. 

We saw this clearly during the early months of COVID-19. Global supply chains froze, consumer habits shifted overnight, and entire sectors were upended. For many businesses, the instinct was to pull back on advertising. But brands that stayed present, that adjusted their messaging to reflect empathy, support, and flexibility, often came out stronger. Instead of pushing hard sells, they reminded customers they were still here. That reassurance mattered. It built trust during uncertainty and laid the foundation for recovery once the dust began to settle. Local context made the difference between tone-deaf and timely. Staying connected through clear, thoughtful communication is one of the smartest investments a brand can make.

Tariffs may be out of your control, but your strategy isn’t. Now isn’t the time to go quiet. Your brand needs to show up, reassure your market, and stay top of mind.

Marketing agencies in Canada are ready to help you do that. Invest in the voice that carries your message forward. Chat with our team today to discover the best path forward for your business in these changing times. We look forward to hearing from you soon!

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Get Organized

Every great post starts with getting organized. Open up two windows in your browser. One window should have your Google Business profile open. The other should have the blog article open that you are planning to share a back link to. 

See the highlighted screencap to the right for an example of how to organize your tabs. 

Login

To login to your Google Business profile, visit the following link: https://business.google.com/ 

If you’ve been here before you might notice a slight change in options. You will now be able to edit your profile directly from the Search and Maps area. 

Google Business

Open up the Add Update section. This is where you will add a snippet about the article you are sharing.  There are a few ways to Add an Update. Use the menu icon from the services drop down or click the + button beside your last post or in the updates area where posts are shown. 

Blog Article

Flip back to your open website blog tab in your browser. From there you will want to do a few things:

1) Right-click on the image post and save it to your computer to access and upload to Google business afterwards

2) Copy the first 1-3 sentences of the article to paste into the Update field on Google Business

3) Copy the direct URL to paste into the Link field on Google Business

Add Update

1) Copy and paste the first 1-3 sentences from your blog article into the empty Add a Description box. 

2) Add the photo that you saved to your computer from the post in the Add Photo box

3) Select which type of Call to Action you want to assign to your update – Learn More generally works for everything.

3) Paste the direct URL eg: https://realestatecourtenaycomoxvalley.ca/real-estate-for-sale-in-comox/ into the Link field 

Preview

You can preview your post and check for any errors before you post. If you’re happy with how it looks, click Post in the bottom right corner before exiting this screen. 

Once you click post, then you might receive a message stating your post will be reviewed. This is not unusual. If there are language or topical concerns Google will alert you to any changes required to comply with their guidelines. 

Post

Your post will show up under the updates section in your listing tile. These posts are great for backlinking to your website and directing traffic to your most recent news and events. 

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The family computer in 1996

Hard Drives & Floppy Disks

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Making a submission on Wikipedia was a frustrating process. My experience has led me to a newfound sense of appreciation for inclusionist Wikipedia editors. To elaborate, in our analytic writing assignment, I expressed my praise for the deletionists and how I felt inclusionist editors were fighting for more content the Internet did not need. The position I took in the debate, as I completed that assignment, was coming from a place of gratitude for those who were stepping in to combat the information overload that is often found on the Internet. However, I had never had any firsthand experience in the bowels of Wikipedia. Since editing a few articles and taking on the challenge of writing my own article, I now value the efforts of the inclusionists. After reviewing the discussion board and seeing the numerous articles that were not approved, I realise that Wikipedia puts a large amount of value into creating articles that are not affiliated with brands, companies, and people. Further to this, Wikipedia’s guidelines for inclusion and instructions appear subjective to the content of the article and the author of the source. To exemplify this, Wikipedia will generally only accept news articles from sources that are globally known. For example, BBC, CNN, MSNBC, etc. This makes it nearly impossible to write an article about a local topic, as many of these corporations stick to reporting major events around the world. Wikipedia also makes a point of noting the reliability of the author of a source. If the author is accredited on the topic they are writing about—regardless of the affiliate company they are writing for—it will be seen as a reliable source; even if the news article doesn’t meet Wikipedia’s criteria for neutrality. The greyness surrounding what is a reputable news source and what is not is all too subjective. For most, the lack of clarity results in your article being deleted. Although, this is again dependent on the editor who reviews your submission. 

Having my work reviewed and edited by the editors of Wikipedia brought to life the Nicholson Baker reading and made me sympathetic towards Baker’s efforts to preserve the obscure. The editor who reviewed my submission to Wikipedia left a rather condescending and unhelpful comment on my article after they declined it. While I was perfectly content with accepting the fact that my article was not approved, it was the feedback that I received that flipped my perspective of deletion. On November 19th, nearly 2 hours after my first submission, the user ‘Rich Smith’ left a comment saying “What a mess… Wikipedia cannot be a reference. The rest of the references, I cannot see how they establish the notability of the company”. This comment was destructive and failed to help me address the issues of the article. Compared to my classmates, the timeframe in which I received my article back, felt rushed. Considering the high standards Wikipedia holds in regards to its guidelines for inclusion, at the minimum editors of the encyclopedia should be required to meet this standard by providing constructive feedback and reviewing sources carefully. While I still understand the importance of ensuring the platform isn’t bogged down with ads and poorly written articles, the black and white approach deletionists employ is not suitable given the subjectivity of guidelines as I mentioned above. Through reading samples of my peers’ work, the inconsistency within the platform is evident to me. For instance, my article was reviewed within hours of being submitted, some people’s are still pending review and only one was accepted and placed in the category of ‘Low Importance’. The article that was accepted was thoroughly researched, interesting, and yet Wikipedia editors still managed to scrape together a list of the problems. 

Wikipedia’s greatest flaw lies within the inconsistency of the editors. My suggestion to improve Wikipedia would be to vet each person who desires to fill an editorial role. By educating and checking the credibility of each editor, Wikipedia would eliminate the fuzziness of the boundaries and finally prove to the public that it is a reliable place to retrieve information. In an online platform such as Wikipedia, the stringency of the guidelines sets a standard for the encyclopedia that needs to be met in every aspect of the site—not just in its content. The editors should have to meet that requirement through constructive feedback, a neutral point of view, and an educational course that tests editors on the guidelines of Wikipedia. Moreover, there should be at minimum two people who review an article before the writer is informed that their piece has been declined or approved. The extra pair of eyes guarantees that the article gets a second look. By enlisting more than one editor to look at the article, the author’s odds of acceptance double. Of course, the odds of deletion will also double, but despite this, increased numbers of editors reviewing an article force them to hold each other accountable in order to successfully meet Wikipedia’s standard of quality. Employing more editors will ensure sources are reviewed carefully and feedback is detailed. Furthermore, editors should be able to better differentiate between an advertisement or marketing piece and an article about a business. There is a very fine line between the two, and as it stands now, most editors would rather air on the side of caution and delete an article about a business altogether. 

Wikipedia needs to decide what direction they want to go in; is it reliability and objectivity that this encyclopedia is after? Or is it a hub of knowledge that is loosely vetted for the public’s enjoyment? Currently, Wikipedia is sending mixed messages to the creators, readers, and editors. Most people would still consider Wikipedia an unreliable source because anyone can create or change a submission. After getting into the nitty-gritty with the community of Wikipedia, I can see why the public feels Wikipedia isn’t trustworthy—the platform is simply too inconsistent. 

All in all, my experience with Wikipedia was largely a negative one. Presently, I resonate more with the inclusionists than the deletionists because I don’t believe that Wikipedia will ever be looked at as a dependable place to find information. Unless the creators of Wikipedia implement a stricter vetting process for its editors, no matter how many articles define the guidelines for what is considered a reliable source will make this encyclopedia dependable. I suppose the question I’d like to pose to the creators is: How can you expect writers to follow such rigid guidelines for reliability when most academics don’t consider Wikipedia a reliable place to source information?

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