Social Media Tips Archives - Website Design Company Kelowna BC - Atomic 55

Using Social Media as a Form of Online Marketing

admin — Wed, 23 Jul 2025 21:27:34 +0000

Social media is constantly being shoved in our faces. Because of this, it’s easy to think you have to be on every platform to grow your business. But that’s not always true. In fact, we’ve seen too many businesses waste time and energy trying to be active on every app, even when it doesn’t help their goals. Good online marketing doesn’t mean you need to post on socials every single day. Oftentimes, the best strategy is to show up in the right places and use tools that drive people to your website, store, or services. Social media can help, but only if you use it with a plan. In this post, we’ll talk about when social media should be used, when it shouldn’t, and how to use it to build your online presence without burning out.

That's Unecessary. And So Is Social Media A Lot of Sometimes.

If you’re running a business in Kelowna, for example, chances are you’ve felt pressure to get on Instagram, Facebook, TikTok, LinkedIn, and more. But just because other businesses are doing it doesn’t mean you need to.

Think of your channels like old school marketing. TV, Radio, and Print. TV stars weren’t trying to work full-time on radio stations, so try and find success with one thing before you dilute. More importantly, market what you’re selling in the right place.

Let’s say you operate a plumbing company. Most of your clients aren’t scrolling Instagram looking for a toilet repair. They’re Googling “Kelowna plumber” or “plumbing company Kelowna.” In that case, your time is better spent improving your website and Google Business listing. By doing so, you’ll make it easier for local people to find you when they need help.

The same goes for some real estate agents, tradespeople, and small shops. If your business relies more on search engines or referrals than social media, you don’t need to force it. It’s better to focus on what works. That could be blogging, SEO, online ads, or improving your website. Don’t feel like you’re behind just because you don’t post every day.

Social media is a tool, not a requirement. If you use it, do it for a reason. And don’t be afraid to let go of platforms that don’t fit your audience.

Don't Go to the Rodeo if You Aren't Looking for A Cowboy - Use the Right Platforms

If you do choose to use social media, make sure it connects back to your business in a useful way. Ideally, you want your social media to link back to your website in some way. Whether it’s a blog, your services page, or even your contact form, your social media should drive traffic to a place where people can learn more or buy something. That’s how you turn a “like” into a real customer.

Different types of businesses reach people in different ways. If you own a café downtown, Instagram might be a great place to post photos of drinks and events. But if you’re a business coach or accountant, LinkedIn might be more helpful. Your goal should be to meet people where they already are.

Social media takes time. You need to plan content, write posts, take photos, and reply to comments. All of these things add up fast, both in time and money.

We all know time equals money, so double that figure and then add some. Unless the goal is elite influencer status, then who has the time for it?

And if the people you’re trying to reach aren’t even on the platform you’re using, it’s time wasted. Especially if you quit or let too much time lapse.

That’s also why backlinking matters. A backlink is just a link from one site (like your social media profile) that points back to your own site. These help with SEO and tell search engines your site is trustworthy. When you fill out your Instagram or Facebook bio, add your website, and when you write a helpful post, link to your services. These small steps help boost your site in search rankings, and they make it easier for customers to take the next step with you.

Socials are also a great place to build proof. Share reviews, case studies, or behind-the-scenes photos that show your process.

Social Media's Just Part of the Band. It Doesn't Have to Lead Though.

Social media is just a small fraction of a great online marketing strategy. It can support your other tools, but it shouldn’t be your whole plan. You want everything to work together, from your website to your search listings and your emails.

Consistency matters too. Your message should be the same across your platforms. If your Google profile says you’re open late, your Instagram should say the same. If your site talks about family-friendly service, your social posts should match that tone. Customers trust businesses that feel steady and real.

But, remember that social media shouldn’t take over your life. Start small. Pick one platform where your audience already spends time. Make sure it lets you link back to your site. Post a couple of times a week about updates, tips, special offers, or photos from your day-to-day work. If it feels like too much, step back. Focus on your website, Google listing, or email list instead.

Want Help with Online Marketing ?

You don’t need to figure it all out alone. Whether you want to grow your social media presence, update your website, or build a full online marketing plan, we can help. Contact us today for more information about building your next campaign. We look forward to working with you!

The post Using Social Media as a Form of Online Marketing appeared first on Website Design Company Kelowna BC - Atomic 55.

Tips for Marketing With Social Media Kelowna

admin — Mon, 22 Jul 2024 22:26:53 +0000

Social media marketing is a good way to extend your digital brand and reach a broader audience. Over the past few years, social media has evolved into a vital component of marketing campaigns—regardless of the size of the business. From promotional advertisements to strengthening your brand, social media is an excellent marketing tool. For those looking to step up their social media effort in the latter half of the year, there are a few tips you’ll want to keep in mind. For example, maintaining a content plan, choosing the right platforms and optimizing your posts. In this article, we will take a closer look at how you can maximize your social platforms to market your business. Follow along below to learn more about social media Kelowna!

Social Media Kelowna: Designing an Effective Strategy

Like with any good marketing campaign, posting to social media is best executed with a plan. Posting whenever you feel up to it will seldom lead to results and often makes for a confusing brand message. To get the most out of your social platforms it’s paramount to begin with a solid plan. Your social media strategy should serve as a guide that details your goals, measures of performance, and how you will attain your aspirations. To come up with an effective social media strategy it is important to start with some research into your audience. Before you post, take some time to evaluate who your current audience is and who you want to reach. Getting into the minds of your target audience will help you craft the right content. Ask questions like: who do they follow? What platforms do they use? And, what messages do they want to see?

While doing audience research, make sure that your target audience fits with your brand identity. You want to make sure that your brand will interact well with your followers and the messages you hope to get across. Next, you’ll want to come up with a detailed content strategy that outlines how your social posts will contribute to the success of your brand. Be as specific as possible during this step to yield the best results.

Finally, as we mentioned earlier, you need to have a way to track your progress. Thankfully, most social media platforms have built-in analytics tools to help you see how you’re doing from day to day and month to month. Using these metrics to check your progress will help you tweak your strategy and determine if what you’re doing is working. Keeping track of these results in a spreadsheet is a great way to show growth.

Tips for Social Media Marketing in Kelowna

Plan it Out

Posting on a whim is not the way in 2024. Instead, it’s advisable to have a content calendar with posts scheduled to go out at specific times each day. Not only does this establish a routine for your followers, but it’s also more favourable for search engines. Consistency is a critical part of a successful social media campaign. So, it’s necessary to post regularly and in the same timeframes. There are numerous online tools available to help you schedule and post your content so that you can stay organized.

Don’t Forget to Optimize

Similar to how SEO is used for your blog/website, it can be used for social media posts. Optimizing your social posts is a great way to increase your odds of your content being reached by a wider audience. With more people turning to social platforms to search for information, it’s critical to optimize your content for discoverability. This can be done by using the right keywords in captions, titles, hashtags and alt text. Next time you make a post, employ SEO best practices for greater visibility.

Engage With Your Audience

Lastly, we encourage you to engage with your audience by whatever means necessary. For instance, if a viewer leaves a positive comment, respond back so that they know they are being heard. Similarly, you can like and favourite people’s responses to make them feel seen. Another way to engage with your viewers is to do social media polls or giveaways. These are both great options to get a better understanding of your audience and increase interactivity.

Contact us Today!

Hiring an experienced team to help with social media Kelowna is a great way to ensure that your business gains visibility online! To learn more about our marketing services, contact us today. Our team of experts would be happy to help you with all things related to branding and marketing. For more information about what we do, feel free to reach out to one of our team members. You can find the latest updates about us on our social media page, or check out our blog for related content. We look forward to working with you in the near future!

The post Tips for Marketing With Social Media Kelowna appeared first on Website Design Company Kelowna BC - Atomic 55.

Why your business needs Google Workspace.

admin — Mon, 22 Jan 2024 22:53:55 +0000

our business needs Google Workspace to stay organized. Google is the most inexpensive, efficient and comprehensive workspace option. It allows you to collaborate efficiently with mutliple people in and out of your organization. You can share photos, files, docs, spreadsheets and drives. It works across mulitple devices and syncs in real time. You can chat instantly with your contacts outside of texting, and other apps. And above all, it helps to protect you from a plethora of nefarious online activity with security features. Keep reading more about why we recommend Google Workspace for every business.

“When it comes to transforming the way your team collaborates and works seamlessly, Google Workspace isn’t just a suite of tools; it’s a catalyst for innovation, a facilitator of productivity, and a key to unlocking the full potential of your business.”

Google Workspace (formerly known as G Suite) offers a comprehensive suite of cloud-based productivity and collaboration tools. These are tools that can benefit every size and scope of business in various ways.

Below are some key reasons why a business should choose Google Workspace for their email and corporate organization:

Professional Email Services:

Google Workspace provides businesses with professional email addresses using their own domain (e.g., yourname@yourcompany.com).

Gmail for Business offers a robust and user-friendly email platform with features such as spam filtering, powerful search capabilities, and seamless integration with other Google Workspace apps.

Collaboration Tools:

Google Workspace includes a suite of collaboration tools such as Google Drive, Google Docs, Sheets, Slides, and Forms. These tools facilitate real-time collaboration, allowing multiple team members to work on documents simultaneously and providing version control.

Cloud Storage and File Sharing:

Google Drive offers secure cloud storage for documents, files, and media. It allows easy sharing and collaboration, making it simpler for teams to access and work on files from anywhere with an internet connection. This is especially handy if you work with an external marketing company (hi, that’s us :)) You can create a Drive on the cloud and everyone can collaborate and share in real time. No weird logins, URLs, or passwords are required!

Calendar and Scheduling:

Google Calendar helps teams schedule meetings, set reminders, and coordinate events. It integrates seamlessly with Gmail, making it easy to create events directly from emails. Let me say this, without Google Calendar I wouldn’t know where my day starts and stops. Some of us dream in colour-coded calendar blocks around here.

Real-time Communication:

Google Workspace includes tools like Google Meet for video conferencing, Chat for instant messaging, and Spaces for organized team communication. These tools enable effective real-time communication and collaboration, particularly in remote, WFH, or distributed work environments.

Security and Compliance:

Google Workspace is designed with security in mind. It offers robust security features, including two-factor authentication, encryption, and advanced threat detection.

The platform complies with various industry standards and regulations, providing businesses with the assurance that their data is handled securely.

Mobile Accessibility:

Google Workspace is optimized for mobile devices, allowing users to access emails, documents, and collaboration tools on the go. This enhances flexibility and productivity for employees who are often away from their desks. It’s also great for organizations that aren’t corporate-based but rely on office staff. You can securely share almost everything, with anyone from everywhere.

Scalability and Cost-Effectiveness:

Google Workspace is scalable, making it suitable for businesses of all sizes. Organizations can easily add or remove users as needed.

The subscription-based pricing model offers flexibility, and businesses can avoid upfront costs associated with traditional software installations.

Integration with Third-Party Apps:

Google Workspace supports integration with a wide range of third-party applications, enhancing its functionality and allowing businesses to customize their toolset based on their specific needs.

Google Workspace is a good place to start if you’re looking to get your organization organized. It’s the most cost-effective, and simple solution that truly does it all.

If you’re looking to get organized, then get in touch with us. We can help you get set up properly and make sure your organization is set up for future success!

DO YOU WANT TO LEARN HOW TO POST ON YOUR GOOGLE BUSINESS ACCOUNT? THIS IS ONE OF THE BEST SEO TIPS FOR YOUR BUSINESS!

The post Why your business needs Google Workspace. appeared first on Website Design Company Kelowna BC - Atomic 55.

UPDATED 4th quarter ’22 – How to post on Google Business.

admin — Wed, 26 Oct 2022 19:24:23 +0000

How to post on Google Business – Updated – October 26, 2022

We say it all the time, but the Internet and its services are in constant flux. The only thing you can do is keep up with the changes and roll with the digital punches. Google is the best example of how quickly things can change. Take for instance the Google My Business interface. In an effort to streamline the process for business owners to directly edit their GMB profiles, they have changed things around ever so slightly. We recognize this isn’t ideal for many of you who have just got the hang of where things were located. That’s why we’ve provided a quick update to the previous steps in how you update your Google My Business profile. Below we have updated your login screen area and where to find the buttons you need to add an update and backlink to your profile. See it below and let us know if you need assistance in getting your updates front and center!

Get Organized

Every great post starts with getting organized. Open up two windows in your browser. One window should have your Google Business profile open. The other should have the blog article open that you are planning to share a back link to.

See the highlighted screencap to the right for an example of how to organize your tabs.

Login

To login to your Google Business profile, visit the following link: https://business.google.com/

If you’ve been here before you might notice a slight change in options. You will now be able to edit your profile directly from the Search and Maps area.

Google Business

Open up the Add Update section. This is where you will add a snippet about the article you are sharing. There are a few ways to Add an Update. Use the menu icon from the services drop down or click the + button beside your last post or in the updates area where posts are shown.

Blog Article

Flip back to your open website blog tab in your browser. From there you will want to do a few things:

1) Right-click on the image post and save it to your computer to access and upload to Google business afterwards

2) Copy the first 1-3 sentences of the article to paste into the Update field on Google Business

3) Copy the direct URL to paste into the Link field on Google Business

Add Update

1) Copy and paste the first 1-3 sentences from your blog article into the empty Add a Description box.

2) Add the photo that you saved to your computer from the post in the Add Photo box

3) Select which type of Call to Action you want to assign to your update – Learn More generally works for everything.

3) Paste the direct URL eg: https://realestatecourtenaycomoxvalley.ca/real-estate-for-sale-in-comox/ into the Link field

Preview

You can preview your post and check for any errors before you post. If you’re happy with how it looks, click Post in the bottom right corner before exiting this screen.

Once you click post, then you might receive a message stating your post will be reviewed. This is not unusual. If there are language or topical concerns Google will alert you to any changes required to comply with their guidelines.

Post

Your post will show up under the updates section in your listing tile. These posts are great for backlinking to your website and directing traffic to your most recent news and events.

Original post below

osting on Google Business is good for the health of your business. Consider first that Google is one of the controlling influencers of the Internet. If you ask me they could be called the founding fathers of web. Much different than the guy who built an app to rate ladies in the early '00s, Google has always, always valued local business at its core. While other software like Meta, Snap and TikTok exist solely to entertain, with ads an afterthought as spinoff revenue, Google exists to promote business. Some companies ignore posting to Google Business. The same way that doctors recommend cutting back red meat in your diet to improve your health is how we feel about posting on GB. It's good for you. Do more of that.

“Google holds more than 92% of search engine market share. But sure, tell me more about Instagram?”

Sure, Instagram has its place, especially for some businesses. But every business can benefit from a well-optimized Google Business page. If you don’t have one set up yet, well, we can’t rewind the clock but let’s not waste any more time! We encourage all of our clients to a) manage an account regularly themselves or b) let us do it. We recommend posting at a minimum of every 4-5 days.

Announce specials, link to your blog, share photos – whatever you create share it to Google for positive results in ranking. Google is more likely the first place customers who don’t know you will search for your kind. Make it easier for them to discover you on the search engine with the lion’s share of traffic. We’ve put together a really, rough guide on how to share a post on Google. This tip is designed for people who already have a Google Business account established and know how to get into it.

If you need help setting up a Google Business account for your business then reach out to us.

HOW TO POST ON GOOGLE BUSINESS

Login to Google Business here: https://business.google.com/
You will see a screen that looks like this. Click on the ‘Posts’ category highlighted in yellow in the screencap below:
Once in the posts screen, you will want to click the ‘What’s New’ category. From there just follow the prompts. You can right-click on any images on the website that we have used and save them to your device so that you can add an image to your post.
Next, fill out a brief description of the post or even an introduction eg: Check out the latest post about real estate in Kelowna this month!
Next, pick your button style, Learn More should be suitable for the majority of your posts.

Then the most important step is to copy, paste and add a URL back to the post that we created on your website.

Lastly, hit Publish. If you click View on search, which should pop up on the left-hand side then you will get a preview of what others will see when you come up in a Google search.

Here is what the post will look like to people searching Google.

The post UPDATED 4th quarter ’22 – How to post on Google Business. appeared first on Website Design Company Kelowna BC - Atomic 55.

How to post on Google Business.

Jennifer Fuller — Thu, 03 Sep 2020 14:46:34 +0000

“Google holds more than 92% of search engine market share. But sure, tell me more about Instagram?”

If you need help setting up a Google Business account for your business then reach out to us.

HOW TO POST ON GOOGLE BUSINESS

Login to Google Business here: https://business.google.com/
You will see a screen that looks like this. Click on the ‘Posts’ category highlighted in yellow in the screencap below:
Once in the posts screen, you will want to click the ‘What’s New’ category. From there just follow the prompts. You can right-click on any images on the website that we have used and save them to your device so that you can add an image to your post.
Next, fill out a brief description of the post or even an introduction eg: Check out the latest post about real estate in Kelowna this month!
Next, pick your button style, Learn More should be suitable for the majority of your posts.

Then the most important step is to copy, paste and add a URL back to the post that we created on your website.

Lastly, hit Publish. If you click View on search, which should pop up on the left-hand side then you will get a preview of what others will see when you come up in a Google search.

Here is what the post will look like to people searching Google.

The post How to post on Google Business. appeared first on Website Design Company Kelowna BC - Atomic 55.

Consolidating Your Digital Footprint.

Tatum G — Fri, 22 Nov 2019 07:51:42 +0000

he Internet is like your mom. It knows everywhere you’ve been, every person you’ve interacted with, and most importantly, everywhere you might go. How you interact with the Internet can influence your life in ways you may never have imagined. This is why it is so important to organize your digital footprint. Practicing safe searching, managing your accounts, and ensuring that you leave a positive digital image is necessary in today's online world. No matter who you are, your digital footprint is the key to your privacy. Learn more about the importance of managing your digital footprint below.

What is a Digital Footprint?

Your digital footprint is essentially a history of everything you’ve ever done online. Whether that be set up a social media account or google something strange. Every like, post, comment, click, tag, search, account—all of it is recorded. Unfortunately, your digital footprint doesn’t just include recent activity. In fact, it includes everything from the time you first started using the Internet. Scary, right? Don’t worry, it’s just as frightening to us.

While you may not be able to see what you did many years ago, we promise you there’s a record. So, if you have any embarrassing details about yourself hidden in the corners of the Internet, it’s only a matter of time before they surface. However, this isn’t the only concern with having a large digital footprint…

The Dangers of A Bloated Digital Footprint

A bloated digital footprint can cause a multitude of problems – especially when it comes to your reputation. Your digital footprint is generally used to obtain information about you. Whether that be for a job application or a potential client looking to hire you. People can efficiently perform in-depth Internet searches that confirm their credibility. This is why you want to ensure that what people find helps your reputation.

Furthermore, your digital footprint can cause vulnerabilities in the security of your online accounts. For instance, Online banking, social media, and government accounts. If you have several online accounts that you don’t use, it is important to delete them. This will prevent hackers from gathering information about you and/or leaving a negative footprint in your name.

Additionally, the size of your digital footprint can hinder your chances for growth from a marketing standpoint. As a business or business owner, you want to ensure that you are using a maximum of 3 social media accounts. This will allow you to focus your energy on growing these accounts. Too many social platforms, and you won’t have enough time or resources to see the results.

How to Consolidate Your Digital Footprint?

Consolidating your digital footprint is a great first step in protecting your data and improving your marketability. Below we’ve listed a few tips on how to clean up your digital footprint for the better!

1. Delete Old and Unused Accounts.

The best first step to consolidating your digital footprint is to delete old and unused accounts. Try and delete all of the accounts that don’t serve an immediate purpose to you. Be mindful of the difference between suspending and deleting your account. An account suspension is only temporary. Although, some social platforms will keep a portion of your data even after you’ve deleted your account for good. This is why it is important to read the fine print when signing up for online accounts.

2. Don’t Enter Personal Information on Unsecure Websites.

This one should be a given, however, many people still make the mistake of inputting highly personal info on websites that should not be trusted. If your web browser is warning you of a website’s security, it’s a good idea to steer clear. The last thing you want is to leak your banking info to a random over the Internet.

3. Avoid Logging into Websites With Your Social Media.

It can be very convenient to log into a website with your social media accounts like FaceBook. However, this can make you vulnerable to others on the Internet. Although, if you have a strong password (combination of letters, numbers, and special characters) and use two-factor authentication you should be fine.

4. Don’t Overshare!

Oversharing is one of the most common ways that people make themselves vulnerable to cyber attacks over the Internet. Voluntarily giving away your personal information on the Internet is not recommended. Be mindful of the things you share online and how they could hurt you. Keeping your social media accounts private and only allowing those you know to follow you is a good rule of thumb.

5. Stay Professional.

Maintaining a professional tone throughout your online presence will serve you well. You may change your tone depending on what platform you are using, but it is important to stay consistent.

The Benefits of a Good Digital Footprint:

A solid digital presence will improve all aspects of your business profiles. Especially given the fact that most people’s first impression of you will be your online presence. Having a clear and concise digital footprint will make it easier for you to leave a positive first impression! Businesses who are active on social platforms in a positive way are more likely to gain attention from other users. This is why it is so important to maintain a professional and friendly tone throughout your interactions on the Internet.

A good digital footprint can help businesses and individuals reach their goals. Whether that be in sales, new leads, networking or growing their following online. By sharing substantive content on a consistent basis like blog articles, videos and animations you will improve your digital presence. Moreover, it is crucial that you keep your content personalized, concise and on-brand. Say goodbye to long, generic newsletters and over-generalized content for best results.

If are looking to hire some help to bring your content to the next level, contact us today. We’d be happy to help you clean up your digital footprint and get you on the right track. Maintaining an outstanding presence both online and offline is crucial. Reach out to us with any questions that you may have about building a strong digital presence. We look forward to working with you soon!

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