How do you put a price on an idea?

Jennifer Fuller — Thu, 30 Dec 2021 22:21:00 +0000

n our experience, pricing creative services is the hardest thing for companies like us to quantify. It’s also very difficult for customers unfamiliar with the creative process to understand, mostly because pricing creative is unlike many other services. After all, how do you put a price on an idea? When billing for our time, sometimes we creatives feel like we get the short end of the stick. Customers come to us looking for ideas and help with their online businesses. However, oftentimes they learn for the first time the colossal amount of time that goes into producing and perfecting ideas for their business.

“We often hear from clients who “just want something simple”, somehow this statement should also be synonymous with cheap. So really what the customer should say is “we just need something really cheap”, because generally what they want is never simple.“

If it was, then everyone would be a natural at graphic design or programming. You wouldn’t need any post-secondary education or decades of experience in your field.

As professional developers, designers and curators, we are often expected to donate huge portions of our time, simply because we know how to do it, so, therefore, it must be easy. The reason this stings is that it’s partially true. We absolutely do have the experience to do the things you want and need. In fact, we have so much experience in the realm of creativity that we even know what you need before you do! Our experience comes from investing countless hours learning and perfecting our craft. Our experience doesn’t mean that those services are cheaper.

Everybody in the business knows that time equals money, so why anyone would expect a creative to bill any differently than any other professional business leaves us scratching our heads.

If you’re new to hiring a creative for your project then here are some tips to consider before you offend the developer on the other end:

Be clear on your project’s deliverable requirements and deadline from the start
Ask for a statement of work that details the project
Ask the hourly shop rate before you start
Be honest about what you can afford to pay
Ask how many people will be involved in your project and how their time is accounted for
Ask if communication is included in your rate/project
Ask if there’s anything you can do to lower the cost of your project

We offer value-based pricing for many of our online products and services. Packages make our world go round when it comes to content creation for blogs and social media. It also makes it very easy for our customers to digest what deliverables they can expect. However, when we get to other services like logo design, packaging, campaign ideas, and custom programming these are often grey areas that can only be explained with a range.

Nobody wants to be nickel and dimed to death. However, some clients create this scenario unbeknownst to themselves. Here are a few reasons that projects can go off the rails when it comes to billing overages:

Poor communication
Not understanding your own project needs
Overcomplicating a simple process
Too many cooks in the kitchen

Whatever your past experience with local marketing companies has been – we can change your opinion. Working with a professional should feel different. You should feel as though you are in good, capable hands. Knowing that you’re working with a competent team who can solve your biggest digital marketing questions is a good feeling and we encourage you to trust in your creative community in 2022.

The post How do you put a price on an idea? appeared first on Website Design Company Kelowna BC - Atomic 55.

Synthetic Vs Authentic Media.

Tatum G — Thu, 02 Jan 2020 07:58:49 +0000

ynthetic vs authentic media is a topic soon to be on all of our tongues. This new debate has surfaced in accordance with the growing exposure of synthetic media on social platforms, in films, in music and primarily in marketing. However, when it comes to AI and marketing, there’s not much to debate about. Synthetic media certainly has its pros, but it lacks a core component that is innately present in authentic media. Continue reading below to learn more about synthetic vs authentic media. We’ll be covering the basics, the pros, the cons, and everything in-between!

What are Synthetic and Authentic Media?

In order to get a grasp on the synthetic and authentic media debate, you must first understand their definitions. Synthetic media is essentially artificially intelligent (AI) generated media. This type of media can come in the form of video, still images, animation, written work, audio, live video, and more. Furthermore, Synthetic media does not necessarily mean that the media was generated entirely through AI. In a lot of cases, there is still human influence. AI makes it possible to create large volumes of auto-generated content. Furthermore, synthetic media also allows companies to create deep fakes of human beings manifested through video, still images and audio recordings.

On the other hand, authentic media is any media that has been created by humans. For example, a video shot and edited by a real person. Or, a blog article that was written by an individual—not a robot. Authentic media is human by design and human in nature.

Synthetic and authentic media both present their own unique pros and cons. AI generated media is growing in popularity with the advent of NFTs and new deep learning mechanisms that are now able to capture the human essence in ways never seen before. However, like with all arguments, it’s important to know both sides of the story before you jump on the bandwagon.

“When it comes to connecting with other humans, no one does it quite like a human.”

The Pros of Synthetic Media.

There are several pros to synthetic media that make it an attractive option for business people and marketers. Especially, when it comes to cutting down on cost and upping your output. Computers are great at doing things over-and-over-and-over-and-over-and-over again. Humans will never be able to match a computer’s ability to perform repetitive tasks. This coupled with their knack for data collection, computing and data manipulation makes it possible for AI-generated media to be mass-produced. For instance, NFTs are a form of synthetic media created through code that can be programmed to generate thousands of variations of the same art. So, in the mass production category, synthetic media gets a 10/10.

In addition, because synthetic media can be generated through AI learning algorithms, it cuts down the cost of production. Especially, in industries like video production and animation. Typically, these industries have multiple people who are responsible for several different tasks. However, with synthetic media, you need far fewer people to reach your finished product.

Moreover, AI-generated media can help some companies create personalized ads and marketing campaigns that are targeted to each consumer. This is done through in-depth data collection and analysis. In many cases, synthetic media can be beneficial for social media influencers who need quick content creation on a frequent basis.

Synthetic media certainly has its pros. If you are looking for a high volume of production and lower cost of labour for your media, AI might be the right choice. However, when it comes to connecting with other humans, no one does it quite like a human

The Cons of Synthetic Media.

The pros of synthetic media are limited, and much of that is due to the fact that humans like other humans way too much! People are quick to recognize when something appears robotic to the senses. In marketing and in business, it is important that you make a connection with your consumers. Understanding your clients and your target audience has a lot to do with emotion. Oftentimes, the most powerful marketing campaigns are created by a team of people. Unfortunately, (or fortunately) AI still cannot match a human’s ability to show empathy, exercise creativity, or communicate. This is an incredibly important fact to note.

For businesses that require a close relationship with clients, synthetic media marketing is not the answer to your problems. The same thing goes for industries like real estate where the environment is highly personal. Human-centred professions are better off using authentic media marketing because it caters to the human senses.

Furthermore, creative works are best left to the people of the world—not the computers. AI lacks creativity in many regards. Some of the most famed works of art are popular because of the emotion and passion behind them. These are two qualities that a computer does not possess.

Additionally, synthetic media is less effective for older audiences than their younger counterparts. In general, younger audiences are more receptive to AI-generated content. It should also be noted that synthetic media has more ethical and moral implications.

Things to Consider Before Replacing Your Human Marketers.

Before you make the choice to go full robot with your next marketing campaign, we want you to considering the following:

Humans are emotional creatures, and will therefore make decisions based on emotions. If your auto-generated content sounds at all robotic, there’s good chance it will simply be ignored. Why, you may ask? The answer is simple. There is no feeling attached to the work. In order to make an impact on your audience and build trust there needs to be a human behind the scenes.

If your content can make someone feel empowered or enhance their trust in you or laugh, then you’re on the right track. Computers and synthetic media are certainly valuable. And, there are most definitely times where AI will be no match for a person’s capabilities. However, when it comes to developing meaningful marketing campaigns, connecting with people, building relationships and making art, humans reign supreme. So, let’s leave the computing to the computers and creativity to the people.

At Atomic 55 we specialize in marketing for humans, done by humans. Contact us today for more information about our services. We look forward to connecting with you soon!

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