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	<title>marketing Archives - Website Design Company Kelowna BC - Atomic 55</title>
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	<title>marketing Archives - Website Design Company Kelowna BC - Atomic 55</title>
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		<title>August is the Perfect Month to Rethink Your Corporate Web Design</title>
		<link>https://atomic55.net/august-is-the-perfect-month-to-rethink-your-corporate-web-design/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Tue, 12 Aug 2025 18:10:55 +0000</pubDate>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Home]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[news]]></category>
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		<category><![CDATA[websites]]></category>
		<guid isPermaLink="false">https://atomic55.net/?p=12647</guid>

					<description><![CDATA[<p>August is a quiet month for many businesses. People are on summer vacation, so emails take longer to get answered, and meetings slow down. That can feel frustrating, but it&#8217;s also a great opportunity to revisit your digital marketing before things ramp back up. If your business is entering a slow point, now is your [&#8230;]</p>
<p>The post <a href="https://atomic55.net/august-is-the-perfect-month-to-rethink-your-corporate-web-design/">August is the Perfect Month to Rethink Your Corporate Web Design</a> appeared first on <a href="https://atomic55.net">Website Design Company Kelowna BC - Atomic 55</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">August is a quiet month for many businesses. People are on summer vacation, so emails take longer to get answered, and meetings slow down. That can feel frustrating, but it&#8217;s also a great opportunity to revisit your digital marketing before things ramp back up. If your business is entering a slow point, now is your chance to give extra attention to all extensions of your brand. In fact, if you&#8217;re thinking about a new web design for your business, now is the ideal time to review and refresh your site. For most companies, a website does a lot of heavy lifting for their brand. So why not give it the check-up it deserves? In this post, we’ll take a look at why August is such a smart time to make digital changes and how to make them count.</p>



<h3 class="wp-block-heading"><strong>Why August Is the Right Time to Look Closer at Your Website</strong></h3>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img fetchpriority="high" decoding="async" width="1024" height="1024" src="https://atomic55.net/wp-content/uploads/2025/08/corporate-website-refresh-1024x1024.jpg" alt="corporate website refresh" class="wp-image-12653" srcset="https://atomic55.net/wp-content/uploads/2025/08/corporate-website-refresh-1024x1024.jpg 1024w, https://atomic55.net/wp-content/uploads/2025/08/corporate-website-refresh-300x300.jpg 300w, https://atomic55.net/wp-content/uploads/2025/08/corporate-website-refresh-150x150.jpg 150w, https://atomic55.net/wp-content/uploads/2025/08/corporate-website-refresh-768x768.jpg 768w, https://atomic55.net/wp-content/uploads/2025/08/corporate-website-refresh-650x650.jpg 650w, https://atomic55.net/wp-content/uploads/2025/08/corporate-website-refresh.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
</div>


<p class="wp-block-paragraph">You might not think summer is the best time for web design, but for some businesses, it’s the slowest time of the year. When your schedule is lighter, your mind has more room to think clearly. The extra free time can help you look at your website with fresh eyes.</p>



<p class="wp-block-paragraph">If you’re looking to do a personal website audit, we recommend starting with these questions:</p>



<ol class="wp-block-list">
<li>Is your website doing its job?</li>



<li>Does it explain what you do, who you are, and how to contact you?</li>



<li>Does it make sense for your clientele?&nbsp;</li>



<li>Is it up-to-date in technology offerings?</li>



<li>Is your website responsive on all devices and platforms?</li>
</ol>



<p class="wp-block-paragraph">August is also a smart time to prep for the fall. Many businesses get busy again in September. We&#8217;ve discussed at length how September is the unofficial New Year for people in the business community. That means people start looking for services, booking appointments, or exploring new purchases. You want your site to be ready before that rush.</p>



<p class="wp-block-paragraph">This doesn’t mean a full rebuild. Sometimes, small changes make the biggest difference. For example, swapping out old photos, fixing broken links, or adding new testimonials can make your site feel updated without starting from scratch. Other times, you may need something bigger, like a new homepage, better cohesion with brand guidelines, or a more functional layout for mobile users.</p>



<h3 class="wp-block-heading"><strong>There are Exceptions…</strong></h3>



<p class="wp-block-paragraph">August can be a good time to slow down and reflect, but that depends on your line of work. For some, summer is peak season. If you&#8217;re in tourism, hospitality, farming, landscaping, or construction, chances are you&#8217;re already working long days and trying to stay on top of tight schedules. The weather, the demand, and the seasonal nature of your business all mean you’re probably not in a position to sit down and rethink your website right now.&nbsp;</p>



<p class="wp-block-paragraph">In fact, trying to fit in digital updates during your busiest stretch might lead to rushed decisions or half-finished work. If this is your high season, it’s okay to put web changes on the back burner. There will be a better time for that. Perhaps, in the winter, when things naturally slow down.</p>



<p class="wp-block-paragraph">But for others, August is one of the quieter months. Many offices and client-based businesses see fewer meetings, delayed emails, and a general pause in pace while people take summer vacation. This is especially true in industries like law, accounting, therapy, consulting, education, and real estate. These sectors often see a noticeable uptick in activity once September hits. Clients return from holidays ready to follow up, commit to projects, or finally check off the things they’ve been putting off.</p>



<p class="wp-block-paragraph">If that sounds like your business, it might make sense to spend some time now looking at your website. Not to do a complete overhaul, but just to make sure it still reflects where your business is going. When things pick up again in the fall, you’ll be glad your site is ready for new eyes.</p>



<h3 class="wp-block-heading"><strong>Contact us about Web Design </strong></h3>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img decoding="async" width="1024" height="1024" src="https://atomic55.net/wp-content/uploads/2025/08/corporate-website-designer-1024x1024.jpg" alt="corporate website designer" class="wp-image-12652" srcset="https://atomic55.net/wp-content/uploads/2025/08/corporate-website-designer-1024x1024.jpg 1024w, https://atomic55.net/wp-content/uploads/2025/08/corporate-website-designer-300x300.jpg 300w, https://atomic55.net/wp-content/uploads/2025/08/corporate-website-designer-150x150.jpg 150w, https://atomic55.net/wp-content/uploads/2025/08/corporate-website-designer-768x768.jpg 768w, https://atomic55.net/wp-content/uploads/2025/08/corporate-website-designer-650x650.jpg 650w, https://atomic55.net/wp-content/uploads/2025/08/corporate-website-designer.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
</div>


<p class="wp-block-paragraph">You don’t have to wait for things to break before you fix them. Your website is one of your most important marketing and visibility tools. That’s why it’s worth keeping strong, clear, and up-to-date. This month is a great time to audit your site so that it best represents your business. </p>



<p class="wp-block-paragraph">If you’re ready to rethink your corporate web design,  we’re ready to help. <a href="https://atomic55.net/contact/">Contact us today</a> to chat about the current and future needs of your website. Feel free to reach out with any other questions about our<a href="https://atomic55.net/marketing-services/"> services </a>and pricing. We look forward to helping you!</p>



<h3 class="wp-block-heading"><strong>FAQ About Web Design Kelowna BC</strong></h3>



<p class="wp-block-paragraph"><strong><em>1. I already have a website. Why change it now?</em></strong></p>



<p class="wp-block-paragraph">Websites age fast. What worked two years ago might not work now. A quick check-up can help it perform better.</p>



<p class="wp-block-paragraph"><strong><em>2. Is August a good time to work on my website?</em></strong></p>



<p class="wp-block-paragraph">It depends on your business. If August is a historically slow month for you, it’s a great opportunity to give your site some attention before fall and winter.</p>



<p class="wp-block-paragraph"><strong><em>3. Do I need a full website redesign?</em></strong></p>



<p class="wp-block-paragraph">Not always. Sometimes, small fixes like branding updates and faster loading speeds can make a big impact.</p>



<p class="wp-block-paragraph"><strong><em>4. Can you help with my website if I’m not based in Kelowna?</em></strong></p>



<p class="wp-block-paragraph">Absolutely. We work with clients across Canada, and we can meet virtually anytime.</p>



<p class="wp-block-paragraph"><strong><em>5. How long does a website refresh take?</em></strong></p>



<p class="wp-block-paragraph">It depends on what’s needed. Contact us about your needs, and we’ll give you a rough timeline and cost estimate. We always do our best to accommodate our clients’ schedules.&nbsp;</p>



<p class="wp-block-paragraph"></p>
<p>The post <a href="https://atomic55.net/august-is-the-perfect-month-to-rethink-your-corporate-web-design/">August is the Perfect Month to Rethink Your Corporate Web Design</a> appeared first on <a href="https://atomic55.net">Website Design Company Kelowna BC - Atomic 55</a>.</p>
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			</item>
		<item>
		<title>Your Business Does 3 Things? How Cute.</title>
		<link>https://atomic55.net/your-business-does-3-things-how-cute/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Fri, 13 Jun 2025 02:34:36 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[2nd]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[Home]]></category>
		<category><![CDATA[kelowna marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[secondary]]></category>
		<guid isPermaLink="false">https://atomic55.net/?p=12594</guid>

					<description><![CDATA[<p>How to Say More Than Just What You Do Let’s start with a mental exercise. Picture this: you&#8217;re watching TV and a commercial comes on for your favourite NBA team. And let’s say your favourite team is the same as mine, the Minnesota Timberwolves. The screen fades in dramatically. Music swells. A deep, gravelly voice [&#8230;]</p>
<p>The post <a href="https://atomic55.net/your-business-does-3-things-how-cute/">Your Business Does 3 Things? How Cute.</a> appeared first on <a href="https://atomic55.net">Website Design Company Kelowna BC - Atomic 55</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="12594" class="elementor elementor-12594">
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					<h3 class="elementor-heading-title elementor-size-default">How to Say More Than Just What You Do</h3>				</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-75bae42 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no" data-id="75bae42" data-element_type="section" data-e-type="section">
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															<img decoding="async" width="1024" height="1024" src="https://atomic55.net/wp-content/uploads/2025/06/TheTimberwolvesBasketsFreeThrowsDunks-1024x1024.jpg" class="attachment-large size-large wp-image-12595" alt="TheTimberwolvesBasketsFreeThrowsDunks" srcset="https://atomic55.net/wp-content/uploads/2025/06/TheTimberwolvesBasketsFreeThrowsDunks-1024x1024.jpg 1024w, https://atomic55.net/wp-content/uploads/2025/06/TheTimberwolvesBasketsFreeThrowsDunks-300x300.jpg 300w, https://atomic55.net/wp-content/uploads/2025/06/TheTimberwolvesBasketsFreeThrowsDunks-150x150.jpg 150w, https://atomic55.net/wp-content/uploads/2025/06/TheTimberwolvesBasketsFreeThrowsDunks-768x768.jpg 768w, https://atomic55.net/wp-content/uploads/2025/06/TheTimberwolvesBasketsFreeThrowsDunks-650x650.jpg 650w, https://atomic55.net/wp-content/uploads/2025/06/TheTimberwolvesBasketsFreeThrowsDunks.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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									<p>Let’s start with a mental exercise.</p><p>Picture this: you&#8217;re watching TV and a commercial comes on for your favourite NBA team. And let’s say your favourite team is the same as mine, the Minnesota Timberwolves.</p><p>The screen fades in dramatically. Music swells. A deep, gravelly voice declares:</p>								</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-d1e6a9a elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no" data-id="d1e6a9a" data-element_type="section" data-e-type="section">
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			<h4 class="qodef-m-text">
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						“The Timberwolves: Baskets. Free Throws. Dunks.”		</h4>
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									<p data-start="779" data-end="817">That&#8217;s it. That’s the pitch. You good?</p><p data-start="819" data-end="1001">No mention of teamwork, strategy, playmaking, defence, hustle, or heart (Ant, no mention of him). Just three of the most basic, obvious things they <em data-start="940" data-end="946">have</em> to do to participate in the sport of basketball. Cool.</p><p data-start="1003" data-end="1192">Now let’s flip that over to the business world,  specifically, the world of service-based businesses. Tradespeople. Landscapers. Contractors. Every third van on the highway. You’ve seen it:</p>								</div>
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						“ABC Landscaping: Mowing. Irrigation. Leaf Blowing.”		</h4>
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						OR		</h4>
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						“XYZ Plumbing: Toilets. Faucets. Hot Water Tanks… and more!”		</h4>
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									<p data-start="1327" data-end="1468">And more?! You mysterious beasts. What else could there possibly be in the vast, shimmering realm of plumbing? Is it… pipes? Say it ain&#8217;t so.</p><p data-start="1470" data-end="1751">The thing is, this kind of marketing isn&#8217;t bad because it&#8217;s untrue. It’s bad because it&#8217;s redundant and safe and says <em data-start="1589" data-end="1598">nothing</em> about who you are or why someone should call you. </p>								</div>
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				<div class="elementor-widget-container">
															<img loading="lazy" decoding="async" width="1024" height="1024" src="https://atomic55.net/wp-content/uploads/2025/06/XYZ-Plumbing-Toilets-Faucets-Hot-Water-Tanks-and-more-1024x1024.jpg" class="attachment-large size-large wp-image-12597" alt="XYZ Plumbing Toilets Faucets Hot Water Tanks and more" srcset="https://atomic55.net/wp-content/uploads/2025/06/XYZ-Plumbing-Toilets-Faucets-Hot-Water-Tanks-and-more-1024x1024.jpg 1024w, https://atomic55.net/wp-content/uploads/2025/06/XYZ-Plumbing-Toilets-Faucets-Hot-Water-Tanks-and-more-300x300.jpg 300w, https://atomic55.net/wp-content/uploads/2025/06/XYZ-Plumbing-Toilets-Faucets-Hot-Water-Tanks-and-more-150x150.jpg 150w, https://atomic55.net/wp-content/uploads/2025/06/XYZ-Plumbing-Toilets-Faucets-Hot-Water-Tanks-and-more-768x768.jpg 768w, https://atomic55.net/wp-content/uploads/2025/06/XYZ-Plumbing-Toilets-Faucets-Hot-Water-Tanks-and-more-650x650.jpg 650w, https://atomic55.net/wp-content/uploads/2025/06/XYZ-Plumbing-Toilets-Faucets-Hot-Water-Tanks-and-more.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-703114d elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no" data-id="703114d" data-element_type="section" data-e-type="section">
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				<div class="elementor-widget-container">
									<p data-start="308" data-end="409">It’s like going to see a new band and the promo poster just says:</p>								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-04dd508 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no" data-id="04dd508" data-element_type="section" data-e-type="section">
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						<div class="elementor-element elementor-element-532dea6 elementor-widget elementor-widget-qi_addons_for_elementor_blockquote" data-id="532dea6" data-element_type="widget" data-e-type="widget" data-widget_type="qi_addons_for_elementor_blockquote.default">
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					<div class="qodef-shortcode qodef-m qodef-qi-blockquote qodef-layout--inline qodef--icon-pack">
			<h4 class="qodef-m-text">
							<span class="qodef-m-icon">
					<i aria-hidden="true" class="fas fa-quote-right"></i>				</span>
						
“We Play: Guitar. Bass. Drums.”

		</h4>
	</div>
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		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-8913ca4 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no" data-id="8913ca4" data-element_type="section" data-e-type="section">
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				<div class="elementor-widget-container">
									<p data-start="411" data-end="649">Okay, so you&#8217;re a band. Technically true, deeply forgettable. Are we talking sweaty punk in a dive bar, or four dudes in vests covering Fleetwood Mac at a winery? Do you shred or just kind of… strum? No one knows. And no one’s buying tickets based on that list.</p>								</div>
				</div>
					</div>
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					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-6a1d102 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no" data-id="6a1d102" data-element_type="section" data-e-type="section">
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					<h3 class="elementor-heading-title elementor-size-default">Why Does This Happen?</h3>				</div>
				</div>
					</div>
		</div>
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		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-fba8323 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no" data-id="fba8323" data-element_type="section" data-e-type="section">
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				<div class="elementor-widget-container">
									<p>Because I know you have more to say. I also know you do more than three things. But, here&#8217;s the deal, business owners, especially in the trades, are told to “keep it simple.” Fair. But somewhere along the line, “simple” turned into “soulless.” The website says the same thing as the truck says the same thing as the business card, which ultimately says the business exists. Check. </p><p>But… so does your competition. And Google. And DIY YouTube tutorials with 2.3M views.</p><p data-start="2158" data-end="2329">The “Three Thing” model is supposed to clarify. Instead, it compresses your entire business into a vague burrito of assumed competence. That’s not a brand. That’s a shrug. Meh.</p>								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-ae671c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no" data-id="ae671c6" data-element_type="section" data-e-type="section">
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				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">What Customers Actually Want. </h3>				</div>
				</div>
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		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-26c880e elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no" data-id="26c880e" data-element_type="section" data-e-type="section">
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				<div class="elementor-widget-container">
									<p>They don&#8217;t really know what they want, but trust me, and Meatloaf, they don&#8217;t want that.</p><p data-start="2365" data-end="2616">Customers want to trust that you’re not going to ghost them, overcharge them, or accidentally pull the roses instead of the weeds. They want to feel something even faintly resembling <em data-start="2549" data-end="2561">confidence</em> that you know your stuff and care about doing it well.</p><p data-start="2618" data-end="2705">Here’s what they don’t want: a checklist of three chores they could’ve guessed already.</p><p data-start="2707" data-end="3012">Tell us what you’re <em data-start="2727" data-end="2737">actually</em> good at. Tell us how long you’ve been doing it. Tell us what weird jobs you’ve tackled that no one else would touch. Tell us how you save people money, or headaches, or the awkwardness of watering their lawn with a garden hose while muttering profanities under their breath.</p>								</div>
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															<img loading="lazy" decoding="async" width="1024" height="1024" src="https://atomic55.net/wp-content/uploads/2025/06/WePlayGuitarBassDrums-1024x1024.jpg" class="attachment-large size-large wp-image-12596" alt="WePlayGuitarBassDrums" srcset="https://atomic55.net/wp-content/uploads/2025/06/WePlayGuitarBassDrums-1024x1024.jpg 1024w, https://atomic55.net/wp-content/uploads/2025/06/WePlayGuitarBassDrums-300x300.jpg 300w, https://atomic55.net/wp-content/uploads/2025/06/WePlayGuitarBassDrums-150x150.jpg 150w, https://atomic55.net/wp-content/uploads/2025/06/WePlayGuitarBassDrums-768x768.jpg 768w, https://atomic55.net/wp-content/uploads/2025/06/WePlayGuitarBassDrums-650x650.jpg 650w, https://atomic55.net/wp-content/uploads/2025/06/WePlayGuitarBassDrums.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-c26e08d elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no" data-id="c26e08d" data-element_type="section" data-e-type="section">
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					<h3 class="elementor-heading-title elementor-size-default">Some Alternatives (That Aren’t Terrible)</h3>				</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-ede6340 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no" data-id="ede6340" data-element_type="section" data-e-type="section">
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									<p data-start="3060" data-end="3120">Instead of listing three generic services, what if you said:</p><ul><li data-start="3124" data-end="3195">“Keeping Okanagan lawns greener than your neighbour’s envy since 2003.”</li><li data-start="3124" data-end="3195">“We fix the stuff that’s leaking, stinking, or making your partner give you <em>that</em> look.”</li><li data-start="3124" data-end="3195">“We show up. We clean up. We don’t make you chase us down for an appointment.”</li></ul><p data-start="3363" data-end="3385">Or hell, lean right into it:</p><ul><li data-start="3389" data-end="3481">“Yes, we do mowing, irrigation, and leaf blowing. And yes, we know you already assumed that.”</li></ul><p>It might be longer, but it&#8217;s way more interesting to read than your boring bullet points in traffic.</p>								</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-99424d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no" data-id="99424d3" data-element_type="section" data-e-type="section">
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				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Beige is Still A Bad Word in 2025.</h3>				</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-c9e5f65 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no" data-id="c9e5f65" data-element_type="section" data-e-type="section">
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									<p data-start="3502" data-end="3877">So, if your entire brand can fit into three bland and beige words, it&#8217;s time to get a little uncomfortable and start telling your <em data-start="3618" data-end="3624">real</em> story. You don’t need a flashy tagline or a brand strategy with mood boards (although… hi, we do that). You just need a little voice. A little edge. A little something that sounds less like an AI-generated list and more like a human who gets the job done.</p><p data-start="3879" data-end="4213">We get it. You’re busy. You don’t have time to sit around dreaming up metaphors for mulch. That’s where companies like Atomic 55 come in. We’ll help you tell your story in a way that lands, and maybe even makes someone smile while they’re trying to figure out who to hire to fix the thing that’s currently flooding their crawl space.</p><p data-start="3879" data-end="4213">So <a href="https://atomic55.net/contact/">get in touch</a>. We&#8217;d love to help. </p>								</div>
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		<p>The post <a href="https://atomic55.net/your-business-does-3-things-how-cute/">Your Business Does 3 Things? How Cute.</a> appeared first on <a href="https://atomic55.net">Website Design Company Kelowna BC - Atomic 55</a>.</p>
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		<title>Get Your Website in Canada Ready to Take on 2025</title>
		<link>https://atomic55.net/get-your-website-in-canada-ready-to-take-on-2025/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Mon, 13 Jan 2025 21:05:33 +0000</pubDate>
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		<guid isPermaLink="false">https://atomic55.net/?p=12534</guid>

					<description><![CDATA[<p>Welcome to January, the month where resolutions thrive, gyms are overcrowded, and business owners promise to “refresh their website.” For some, it’s the time to try a new diet or pick up a hobby. For others, it’s all about turning big ideas into thriving ventures. If you’re located in Canada, one of the smartest resolutions [&#8230;]</p>
<p>The post <a href="https://atomic55.net/get-your-website-in-canada-ready-to-take-on-2025/">Get Your Website in Canada Ready to Take on 2025</a> appeared first on <a href="https://atomic55.net">Website Design Company Kelowna BC - Atomic 55</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">Welcome to January, the month where resolutions thrive, gyms are overcrowded, and business owners promise to “refresh their website.” For some, it’s the time to try a new diet or pick up a hobby. For others, it’s all about turning big ideas into thriving ventures. If you’re located in Canada, one of the smartest resolutions you can make is to upgrade your website and marketing game for 2025. Websites are a lot like New Year’s resolutions. Full of potential, easy to overlook, but undeniably worth the effort when you stick with it and do it right. This guide to the top web design and marketing trends for 2025 will help you stick to your online goals, once and for all.  </p>



<h3 class="wp-block-heading"><strong>Authenticity Over Minimalism&nbsp;</strong></h3>


<div class="wp-block-image">
<figure class="alignleft size-full"><img loading="lazy" decoding="async" width="765" height="990" src="https://atomic55.net/wp-content/uploads/2025/01/best-website-designers-in-canada.jpg" alt="best website designers in canada" class="wp-image-12538" srcset="https://atomic55.net/wp-content/uploads/2025/01/best-website-designers-in-canada.jpg 765w, https://atomic55.net/wp-content/uploads/2025/01/best-website-designers-in-canada-232x300.jpg 232w" sizes="(max-width: 765px) 100vw, 765px" /></figure>
</div>


<p class="wp-block-paragraph">If you’ve ever stared at a website and wondered, &#8220;Why does this look so sterile&#8221; you’re not alone. 2025 is all about ditching simplicity. Bid farewell to clean, minimalistic designs and make room for authentic, human-centered compositions. Think asymmetric layouts, bold colour schemes, and experimental typography.</p>



<p class="wp-block-paragraph">For businesses in Kelowna, this means embracing the clutter (within reason) and hyperindividualizing your content. A great website doesn’t need oodles of whitespace to be successful in 2025. In fact, straying away from this will help separate your brand from template sites and oversaturated AI garbage. And no, we’re not saying you should revert your website to look something like GoDaddy’s circa 2005 site. Rather, we want business owners to embrace their brands and shift away from the perfect, polished look to one more chaotically human. </p>



<h3 class="wp-block-heading"><strong>The Rise of Personalization for Your Website in Canada</strong></h3>



<p class="wp-block-paragraph">Personalization has been an up-and-coming design trend for a few years now, and it’s safe to say that it’s here to stay in 2025. With AI-powered tools, websites can now tailor content to each user. Whether it’s greeting visitors by name or suggesting products based on browsing history, personalization creates a more engaging experience. </p>



<p class="wp-block-paragraph">For local businesses, this is a game-changer on the customer experience front. For example, a   Kelowna-based winery might showcase events happening right in the city, or a <a href="https://landscapingcompanieskelowna.ca/">landscaping company</a> may recommend services or materials to nearby homeowners. People love to feel seen, and personalization is one surefire way to achieve this!</p>



<h3 class="wp-block-heading"><strong>Desktop is so 2010. Optimize for Mobile</strong></h3>



<p class="wp-block-paragraph">This just in: desktop is no longer king and has been dethroned by mobile in 2025. That’s right, the days of desktop dominance are gone. More people now browse on their phones than on computers, and if your site doesn’t look good on mobile, it might as well not exist.</p>



<p class="wp-block-paragraph">Mobile design is a necessity rather than a trend. Websites need to load quickly, look stunning, and function flawlessly on smartphones. If a page takes more than three seconds to load, most users will take their attention elsewhere. Doesn&#8217;t say much for attention spans, but we need to play to the masses. Even if they&#8217;ve got the focus capacity of a fruit fly.</p>



<h3 class="wp-block-heading"><strong>Interactivity is Here to Stay</strong></h3>



<p class="wp-block-paragraph">In 2025,<a href="https://atomic55.net/5-reasons-to-use-animation-in-a-website/"> interactive elements</a> will continue to steal the show. These features keep visitors engaged and can even make your site fun. Gamify your website with quizzes, hover effects, or videos that play as you scroll. Done right, they’ll keep visitors engaged on your site.</p>



<p class="wp-block-paragraph">For businesses in Kelowna, this might mean adding an interactive map to showcase your locations or a fun quiz that matches customers with their perfect product. With this in mind, interactivity should be added sparingly. No one wants to navigate a website that feels like an online circus.  Getting stuck in the house of website horrors is not on any top ten lists this year, so do it right and keep the interactivity tight. </p>



<h3 class="wp-block-heading"><strong>Prioritize Security for Your Website in Canada</strong></h3>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="1024" height="672" src="https://atomic55.net/wp-content/uploads/2025/01/website-design-canada.jpg" alt="website design canada" class="wp-image-12539" srcset="https://atomic55.net/wp-content/uploads/2025/01/website-design-canada.jpg 1024w, https://atomic55.net/wp-content/uploads/2025/01/website-design-canada-300x197.jpg 300w, https://atomic55.net/wp-content/uploads/2025/01/website-design-canada-768x504.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
</div>


<p class="wp-block-paragraph">Cybersecurity is serious business, and it’s becoming increasingly more important as the years tick by. Customers need to trust that their data is safe when they interact with your site. This means HTTPS is non-negotiable, and strong security measures are a must.</p>



<p class="wp-block-paragraph">Kelowna businesses using local web hosting services should ensure their provider offers top-notch security. After all, no one cares what your website looks like if it&#8217;s leaking customer data faster than Edward Snowden. The last thing you want in 2025 is to be the next cautionary tale in local news.  Our customers benefit from monthly security audits and our annual security review is a non-negotiable service because it keeps us both safe. </p>



<h3 class="wp-block-heading"><strong>Localized SEO + AI will be Your Key to Success in 2025</strong></h3>



<p class="wp-block-paragraph">Search engines are getting smarter and are heavily shifting to AI, and so should your website in Canada. Local SEO is key for businesses looking to dominate their area. This means optimizing for phrases aligned with your business goals. For example, a winery might want to target keywords like “winery in Kelowna” or “vineyard tour Kelowna.” When someone nearby searches for your services, your site should be the first thing they see. Businesses can benefit greatly from this strategy. Local keywords help drive traffic from people who are ready to buy. Plus, with tools like Google My Business, you can easily boost your visibility. </p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">It&#8217;s worth starting the conversation now. AI is where SEO was 25 years ago, and I can’t count how many times I’ve heard someone say, <em>“Imagine if I had started back then.”</em> Don’t let this be another missed opportunity.</p>
</blockquote>



<p class="wp-block-paragraph">In 2025, AI is set to revolutionize SEO for Kelowna businesses, making it smarter, faster, and more tailored than ever. From predictive algorithms that anticipate search trends to AI-driven content optimization tools, businesses can now fine-tune their websites with precision. Local companies will benefit from AI’s ability to analyze user behavior and generate hyper-relevant, location-specific content, ensuring they stay ahead in the rankings while delivering a better user experience.</p>



<h3 class="wp-block-heading">Businesses that embrace AI will likely gain a significant competitive edge, while those that don’t risk falling behind. </h3>


<div class="wp-block-image">
<figure class="alignleft size-full"><img loading="lazy" decoding="async" width="765" height="990" src="https://atomic55.net/wp-content/uploads/2025/01/website-marketing-in-kelowna-best-of-2025.jpg" alt="website marketing in kelowna best of 2025" class="wp-image-12540" srcset="https://atomic55.net/wp-content/uploads/2025/01/website-marketing-in-kelowna-best-of-2025.jpg 765w, https://atomic55.net/wp-content/uploads/2025/01/website-marketing-in-kelowna-best-of-2025-232x300.jpg 232w" sizes="(max-width: 765px) 100vw, 765px" /></figure>
</div>


<p class="wp-block-paragraph">Companies leveraging AI can streamline operations, personalize customer experiences, and make data-driven decisions faster and more accurately. AI-powered tools can optimize marketing, automate mundane tasks, and predict trends, giving early adopters greater efficiency and scalability.</p>



<p class="wp-block-paragraph">In contrast, businesses that resist AI may struggle with inefficiency, slower decision-making, and an inability to keep up with customer expectations in an increasingly tech-driven world. Over time, the gap will widen, with AI-powered businesses gaining market share and relevancy, while others risk obsolescence in industries where innovation is key.</p>



<h3 class="wp-block-heading"><strong>Contact Atomic 55 to Get Your Website in Canada up to 2025’s Standards!</strong></h3>



<p class="wp-block-paragraph">January is the perfect time to take your website and marketing game to new heights. Whether you’re a small business in Winnipeg or an established company in Kelowna, the right website in Canada can set you up for success in 2025.</p>



<p class="wp-block-paragraph">Don’t wait until February to act. <a href="https://atomic55.net/contact/">Contact our Kelowna web design team</a> today, and let’s make your website the best it can be. You’ve got resolutions to keep! So, get the ball rolling before your competitors beat you to the punch.</p>



<p class="wp-block-paragraph"></p>
<p>The post <a href="https://atomic55.net/get-your-website-in-canada-ready-to-take-on-2025/">Get Your Website in Canada Ready to Take on 2025</a> appeared first on <a href="https://atomic55.net">Website Design Company Kelowna BC - Atomic 55</a>.</p>
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		<title>Fall Campaigns Start in Summer: Tips From a Marketing Agency Kelowna</title>
		<link>https://atomic55.net/fall-campaigns-start-in-summer-tips-from-a-marketing-agency-kelowna/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Tue, 24 Sep 2024 15:30:13 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[fall marketing]]></category>
		<category><![CDATA[Home]]></category>
		<category><![CDATA[kelowna marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[news]]></category>
		<guid isPermaLink="false">https://atomic55.net/?p=12443</guid>

					<description><![CDATA[<p>As the seasons shift, so do our company goals, product offerings and services.</p>
<p>The post <a href="https://atomic55.net/fall-campaigns-start-in-summer-tips-from-a-marketing-agency-kelowna/">Fall Campaigns Start in Summer: Tips From a Marketing Agency Kelowna</a> appeared first on <a href="https://atomic55.net">Website Design Company Kelowna BC - Atomic 55</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">Seasonal marketing campaigns are popular industry-wide. As the seasons shift, so do our company goals, product offerings and services. While some things may remain constant, seasonal marketing serves as a way to re-engage clientele. For many businesses the shift from summer to fall is slow. However, the faster you can transition your company into its fall marketing campaign, the better. At the end of the summer, it’s important to start taking into account what your fall business goals will be and how these will influence your marketing approach.&nbsp;</p>



<p class="wp-block-paragraph">Fall marketing is not just about staying relevant; it&#8217;s about rekindling the excitement and connection with your audience. It&#8217;s a chance to show that your brand is capable of evolving. So, as the days get shorter and the air gets cooler, start strategizing your fall campaign to make the most of the upcoming season. In this blog post, we’ll share our top tips as a marketing agency Kelowna for prepping a fall campaign.&nbsp;</p>



<h3 class="wp-block-heading"><strong>Start Early and Audit Your Company Bandwidth</strong></h3>



<p class="wp-block-paragraph">If you are only to take away one bit of information from this article, let it be to start building your campaign early. Businesses who want to stay ahead of the game need to ensure that their transition from summer to fall is as seamless as possible. This proactive approach not only allows for thorough planning and creative ideation but also positions your brand to capitalize on seasonal trends. Early preparation sets the stage for a cohesive fall marketing campaign that resonates with your audience and drives results.&nbsp;</p>



<p class="wp-block-paragraph">When you start to plan your next seasonal campaign, make sure that it takes into account the bandwidth of your staff, website, and related tech. To successfully carry your campaign over the finish line you’ll need to ensure that you have the required infrastructure in place. Otherwise, your genius marketing ploy could quickly crumble if your website isn’t able to handle increased traffic or your employees don’t have the tools necessary to support customer inquiries. Doing a seasonal audit of your technology and staffing is always a good idea as you work toward unrolling a new marketing initiative.</p>



<p class="wp-block-paragraph">When strategizing your marketing campaigns, it&#8217;s crucial to acknowledge that not all audiences are alike. Your customer base comprises a diverse spectrum, ranging from those unfamiliar with your brand to devoted enthusiasts. Tailoring your marketing efforts to cater to these varying segments ensures that you effectively engage both new prospects and loyal customers.</p>



<p class="wp-block-paragraph">For newcomers, focus on creating intriguing marketing initiatives that introduce your brand&#8217;s unique value propositions and offerings. Simultaneously, nurture relationships with your existing customer base through targeted campaigns that acknowledge their support and loyalty. </p>


<div class="wp-block-image">
<figure class="alignleft size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="696" src="https://atomic55.net/wp-content/uploads/2024/07/marketing-campaign-1024x696.jpg" alt="" class="wp-image-12458" style="width:666px;height:auto" srcset="https://atomic55.net/wp-content/uploads/2024/07/marketing-campaign-1024x696.jpg 1024w, https://atomic55.net/wp-content/uploads/2024/07/marketing-campaign-300x204.jpg 300w, https://atomic55.net/wp-content/uploads/2024/07/marketing-campaign-768x522.jpg 768w, https://atomic55.net/wp-content/uploads/2024/07/marketing-campaign.jpg 1300w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
</div>


<h3 class="wp-block-heading"><strong>Plan Content in Advance and Leave Room For Spontaneity&nbsp;</strong></h3>



<p class="wp-block-paragraph">As you work toward building your fall campaign, be sure to plan and create content in advance of the start of your new initiatives. This content can be in the form of graphic templates, filler blog posts, or imagery that you intend to put out. Having these foundational elements in place will help you stick to your plan when things get busy and contribute to the overall unity of your media. Another perk to building content like this is that it leaves room for spontaneous messaging.&nbsp;</p>



<p class="wp-block-paragraph">In today’s marketing climate, you want to ensure that the content you are putting out is relevant to current events—be it local or global. While it&#8217;s good to stay true to your brand and its campaign goals, having that extra bit of flexibility to chime into cultural happenings is ideal. Not only does this let consumers know that your business is up with the latest trends, but it also shows a sense of awareness.&nbsp;</p>



<p class="wp-block-paragraph">Moreover, integrating current events into your marketing content can enhance engagement and visibility. When done thoughtfully, aligning your campaigns with timely topics or local events can spark conversations, generate buzz, and attract attention from a broader audience. We had a great example of this happen to us when marketing for <a href="https://driedlavender.net/" target="_blank" rel="noreferrer noopener">McKinley Lavender Farm</a> (MKL) during <a href="https://driedlavender.net/unraveling-the-mystery-of-natural-flavours-in-lavender-syrups-powders-from-brands-like-starbucks/" target="_blank" rel="noreferrer noopener">Starbucks’ release of its lavender drink menu</a>.&nbsp;</p>



<p class="wp-block-paragraph">While assisting in their campaign for releasing a new lavender simple syrup, we noticed the buzz surrounding Starbucks&#8217; new lavender-themed drinks. Recognizing the synergy between their lavender-focused products and Starbucks&#8217; campaign, they were able to capitalize on this cultural moment. This was done by creating timely marketing content and promotions that highlighted the unique aspects of their lavender products, drawing parallels and contrasts with Starbucks&#8217; offerings.&nbsp;</p>



<h3 class="wp-block-heading"><strong>Contact Our Marketing Agency Kelowna, Today!</strong></h3>



<p class="wp-block-paragraph">Hiring an experienced marketing agency Kelowna to help you construct the perfect fall marketing campaign is a great way to stay ahead of the competition! To learn more about our marketing services, <a href="https://atomic55.net/contact/">contact us today</a>. Our team of experts would be happy to help you with all things related to branding and marketing. For more information about what we do, feel free to reach out to one of our team members. You can find the latest updates about us on our social media page, or check out our blog for related content. We look forward to working with you in the near future!&nbsp;</p>
<p>The post <a href="https://atomic55.net/fall-campaigns-start-in-summer-tips-from-a-marketing-agency-kelowna/">Fall Campaigns Start in Summer: Tips From a Marketing Agency Kelowna</a> appeared first on <a href="https://atomic55.net">Website Design Company Kelowna BC - Atomic 55</a>.</p>
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		<title>Tips for Marketing With Social Media Kelowna</title>
		<link>https://atomic55.net/tips-for-marketing-with-social-media-kelowna/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Mon, 22 Jul 2024 22:26:53 +0000</pubDate>
				<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[Home]]></category>
		<category><![CDATA[kelowna marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Posting]]></category>
		<category><![CDATA[Social Media Tips]]></category>
		<category><![CDATA[tips and tricks]]></category>
		<guid isPermaLink="false">https://atomic55.net/?p=12431</guid>

					<description><![CDATA[<p>From promotional advertisements to strengthening your brand, social media is an excellent marketing tool.</p>
<p>The post <a href="https://atomic55.net/tips-for-marketing-with-social-media-kelowna/">Tips for Marketing With Social Media Kelowna</a> appeared first on <a href="https://atomic55.net">Website Design Company Kelowna BC - Atomic 55</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">Social media marketing is a good way to extend your digital brand and reach a broader audience. Over the past few years, social media has evolved into a vital component of marketing campaigns—regardless of the size of the business. From promotional advertisements to strengthening your brand, social media is an excellent marketing tool. For those looking to step up their social media effort in the latter half of the year, there are a few tips you’ll want to keep in mind. For example, maintaining a content plan, choosing the right platforms and optimizing your posts. In this article, we will take a closer look at how you can maximize your social platforms to market your business. Follow along below to learn more about social media Kelowna!</p>



<h3 class="wp-block-heading"><strong>Social Media Kelowna: Designing an Effective Strategy</strong></h3>



<p class="wp-block-paragraph">Like with any good marketing campaign, posting to social media is best executed with a plan. Posting whenever you feel up to it will seldom lead to results and often makes for a confusing brand message. To get the most out of your social platforms it’s paramount to begin with a solid plan. Your social media strategy should serve as a guide that details your goals, measures of performance, and how you will attain your aspirations. To come up with an effective social media strategy it is important to start with some research into your audience. Before you post, take some time to evaluate who your current audience is and who you want to reach. Getting into the minds of your target audience will help you craft the right content. Ask questions like: who do they follow? What platforms do they use? And, what messages do they want to see?&nbsp;</p>



<p class="wp-block-paragraph">While doing audience research, make sure that your target audience fits with your brand identity. You want to make sure that your brand will interact well with your followers and the messages you hope to get across. Next, you’ll want to come up with a detailed content strategy that outlines how your social posts will contribute to the success of your brand. Be as specific as possible during this step to yield the best results.&nbsp;</p>



<p class="wp-block-paragraph">Finally, as we mentioned earlier, you need to have a way to track your progress. Thankfully, most social media platforms have built-in analytics tools to help you see how you’re doing from day to day and month to month. Using these metrics to check your progress will help you tweak your strategy and determine if what you’re doing is working. Keeping track of these results in a spreadsheet is a great way to show growth.&nbsp;</p>



<h3 class="wp-block-heading"><strong>Tips for Social Media Marketing in Kelowna</strong></h3>



<ol class="wp-block-list">
<li><em>Plan it Out</em></li>
</ol>



<p class="wp-block-paragraph">Posting on a whim is not the way in 2024. Instead, it’s advisable to have a content calendar with posts scheduled to go out at specific times each day. Not only does this establish a routine for your followers, but it’s also more favourable for search engines. Consistency is a critical part of a successful social media campaign. So, it’s necessary to post regularly and in the same timeframes. There are numerous online tools available to help you schedule and post your content so that you can stay organized. </p>


<div class="wp-block-image">
<figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="696" src="https://atomic55.net/wp-content/uploads/2024/07/marketing-with-social-media-1024x696.jpg" alt="" class="wp-image-12454" style="width:840px;height:auto" srcset="https://atomic55.net/wp-content/uploads/2024/07/marketing-with-social-media-1024x696.jpg 1024w, https://atomic55.net/wp-content/uploads/2024/07/marketing-with-social-media-300x204.jpg 300w, https://atomic55.net/wp-content/uploads/2024/07/marketing-with-social-media-768x522.jpg 768w, https://atomic55.net/wp-content/uploads/2024/07/marketing-with-social-media.jpg 1300w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
</div>


<ol class="wp-block-list" start="2">
<li><em>Don’t Forget to Optimize</em></li>
</ol>



<p class="wp-block-paragraph">Similar to how SEO is used for your blog/website, it can be used for social media posts. Optimizing your social posts is a great way to increase your odds of your content being reached by a wider audience. With more people turning to social platforms to search for information, it’s critical to optimize your content for discoverability. This can be done by using the right keywords in captions, titles, hashtags and alt text. Next time you make a post, employ SEO best practices for greater visibility.&nbsp;</p>



<ol class="wp-block-list" start="3">
<li><em>Engage With Your Audience</em></li>
</ol>



<p class="wp-block-paragraph">Lastly, we encourage you to engage with your audience by whatever means necessary. For instance, if a viewer leaves a positive comment, respond back so that they know they are being heard. Similarly, you can like and favourite people&#8217;s responses to make them feel seen. Another way to engage with your viewers is to do social media polls or giveaways. These are both great options to get a better understanding of your audience and increase interactivity.&nbsp;</p>



<h3 class="wp-block-heading"><strong>Contact us Today!</strong></h3>



<p class="wp-block-paragraph">Hiring an experienced team to help with social media Kelowna is a great way to ensure that your business gains visibility online! To learn more about our marketing services, <a href="https://atomic55.net/contact/">contact us today</a>. Our team of experts would be happy to help you with all things related to branding and marketing. For more information about what we do, feel free to reach out to one of our team members. You can find the latest updates about us on our social media page, or check out our blog for related content. We look forward to working with you in the near future!&nbsp;</p>
<p>The post <a href="https://atomic55.net/tips-for-marketing-with-social-media-kelowna/">Tips for Marketing With Social Media Kelowna</a> appeared first on <a href="https://atomic55.net">Website Design Company Kelowna BC - Atomic 55</a>.</p>
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		<title>Consumers Love Personalized Branding and Web Design: Here’s Why</title>
		<link>https://atomic55.net/consumers-love-personalized-branding-and-web-design-heres-why/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Mon, 22 Jul 2024 22:03:44 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Home]]></category>
		<category><![CDATA[kelowna marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[news]]></category>
		<guid isPermaLink="false">https://atomic55.net/?p=12439</guid>

					<description><![CDATA[<p>Why do consumers love personalized branding and web design so much? What is it that’s sparked their growing desire for customized experiences? The answer lies in the psychological impact of personalization.</p>
<p>The post <a href="https://atomic55.net/consumers-love-personalized-branding-and-web-design-heres-why/">Consumers Love Personalized Branding and Web Design: Here’s Why</a> appeared first on <a href="https://atomic55.net">Website Design Company Kelowna BC - Atomic 55</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">In the face of new marketing campaigns, personalization has emerged as a high priority. While personalization is nothing new to marketers, consumers’ expectations for tailored content are steadily on the rise. What used to be a nice-to-have is now becoming a need-to-have, as customers demand interactions that reflect their unique preferences and behaviours. As a result, brands are being forced to elevate their marketing strategies and deliver personalized content wherever possible. But, why do consumers love personalized branding and web design so much? What is it that’s sparked their growing desire for customized experiences? The answer lies in the psychological impact of personalization. In this article, we will unpack everything you need to know about tailoring your content to the consumer. Follow along below to learn more!</p>



<h3 class="wp-block-heading"><strong>Why Do Consumers Need Tailor-Made Branding and Web Design?</strong></h3>



<p class="wp-block-paragraph">Technology has played a large part in the personalization craze. It has undoubtedly made it easier for custom content to be implemented at scale across a wide range of brands. However, the real motivator behind personalization is its efficacy in tapping into fundamental human motivations. For example, with tailored content, consumers are more likely to feel relevant and connected to the brand. As humans, we all seek to be understood in some way or another, and personalization is one way that we can satiate this feeling. Personalizing marketing materials makes consumers feel as though the brand sees them for who they are.</p>



<p class="wp-block-paragraph">One by-product of this is a sense of belonging. When brands are able to connect their messaging with a customer’s beliefs, it fosters a sense of inclusion. This is an essential emotion to tap into as it can lead to greater customer retention.&nbsp;</p>



<p class="wp-block-paragraph">Another factor that drives personalization is emotional engagement. Brands that are able to evoke positive emotions from their consumers create a lasting impact. In your marketing strategy, you must outline what emotions you want your customers to feel when viewing your campaign. This will help tailor your messaging to resonate with your customers on a deeper, emotional level.</p>



<p class="wp-block-paragraph">The final quality that encourages people to seek tailored marketing campaigns is simplicity. We naturally gravitate towards the path of least resistance, finding anything that simplifies our lives and makes things easier highly appealing and motivating. What could be simpler than ads or product suggestions tailored to your lifestyle? Ease of use is a critical component of retaining customer engagement. So, if you can streamline their experience and provide relevant, personalized content, you are more likely to keep them engaged and satisfied.&nbsp;</p>


<div class="wp-block-image">
<figure class="alignleft size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="696" src="https://atomic55.net/wp-content/uploads/2024/07/personalization-img-1024x696.jpg" alt="personalization and branding" class="wp-image-12450" style="width:621px;height:auto" srcset="https://atomic55.net/wp-content/uploads/2024/07/personalization-img-1024x696.jpg 1024w, https://atomic55.net/wp-content/uploads/2024/07/personalization-img-300x204.jpg 300w, https://atomic55.net/wp-content/uploads/2024/07/personalization-img-768x522.jpg 768w, https://atomic55.net/wp-content/uploads/2024/07/personalization-img.jpg 1300w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
</div>


<h3 class="wp-block-heading"><strong>How Can You Adopt Personalization Into Your Branding Strategy?</strong></h3>



<p class="wp-block-paragraph">To start creating a branding strategy that incorporates personalization, it’s crucial to begin by gaining a deep understanding of your audience. This understanding will form the foundation and success of your campaign. Companies can acquire audience knowledge by offering surveys, conducting interviews, and collecting data from their current customers. Observing customer habits on social media and examining their online presence are also effective tactics to gain insight into who your customers are.</p>



<p class="wp-block-paragraph">During the research process, you’ll also want to separate your audience into different groups based on shared interests or behaviours. This will help you when it comes time to tailor your messaging to specific segments of your audience.&nbsp;</p>



<p class="wp-block-paragraph">Once you have a solid understanding of your audience, you can start formulating your brand message to align with their beliefs. This alignment is essential for creating a strong connection with your audience. By tailoring your message to resonate with their values and interests, you can build a more meaningful relationship with your customers. This approach not only helps in creating a more personalized experience but also increases the likelihood of customer loyalty and engagement.</p>



<p class="wp-block-paragraph">Integrating personalization into your branding can quickly become intricate. Yet, for a straightforward way to connect with your audience on a personal level, try engaging on social platforms such as Instagram or Facebook. Another effective approach is to personalize interactions by using a customer’s name in email newsletters or support requests. Adding personal touches to your branding and marketing doesn&#8217;t have to be complex!&nbsp;</p>



<h3 class="wp-block-heading"><strong>Contact us About Branding and Web Design Today!</strong></h3>



<p class="wp-block-paragraph">Hiring an experienced marketing company to help you integrate personalization into your branding is a great way to build your customer base! To learn more about our marketing services, <a href="https://atomic55.net/contact/">contact us today</a>. Our team of experts would be happy to help you with all things related to branding and marketing. For more information about what we do, feel free to reach out to one of our team members. You can find the latest updates about us on our social media page, or check out our blog for related content. We look forward to working with you in the near future!&nbsp;</p>
<p>The post <a href="https://atomic55.net/consumers-love-personalized-branding-and-web-design-heres-why/">Consumers Love Personalized Branding and Web Design: Here’s Why</a> appeared first on <a href="https://atomic55.net">Website Design Company Kelowna BC - Atomic 55</a>.</p>
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		<title>NOTICE: New Send Reqs for Gmail and Yahoo!</title>
		<link>https://atomic55.net/marketing-companies-kelowna-new-send-reqs-for-gmail-and-yahoo/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Thu, 15 Feb 2024 23:21:35 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[2nd]]></category>
		<category><![CDATA[Home]]></category>
		<category><![CDATA[kelowna marketing]]></category>
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		<guid isPermaLink="false">https://atomic55.net/?p=12396</guid>

					<description><![CDATA[<p>Marketing companies like us, in Kelowna are gearing up for a busy season. Recently, Google announced new sending requirements for users of Gmail. Shortly following this news, Yahoo revealed similar requirements of their own to be put into effect in the coming months. Businesses that use either of these platforms for their primary modes of [&#8230;]</p>
<p>The post <a href="https://atomic55.net/marketing-companies-kelowna-new-send-reqs-for-gmail-and-yahoo/">NOTICE: New Send Reqs for Gmail and Yahoo!</a> appeared first on <a href="https://atomic55.net">Website Design Company Kelowna BC - Atomic 55</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">Marketing companies like us, in Kelowna are gearing up for a busy season. Recently, Google announced new sending requirements for users of Gmail. Shortly following this news, Yahoo revealed similar requirements of their own to be put into effect in the coming months. Businesses that use either of these platforms for their primary modes of communication, will need to abide by these new regulations going forward. In this article, we will be going over everything you need to know about how to adapt your Email marketing to these new preconditions. Follow along below to learn more about this timely matter!</p>



<h3 class="wp-block-heading"><strong>What to Know About New Sending Criteria for Gmail and Yahoo! Users</strong></h3>



<figure class="wp-block-pullquote"><blockquote><p><strong>In the final quarter of 2023, Google published a news release indicating that they were planning to release a new set of sending requirements for users. These new obligations are set to go into effect this month (February 2024). If you are a business or user who sends less than 5,000 Emails per day through Gmail, then these rules will not apply. However, <em>anyone who sends over this amount (5,000+) will need to conform</em> to the changing conditions. Yahoo announced a similar brief to its users, however, there were limited details disclosed.</strong></p></blockquote></figure>



<p class="wp-block-paragraph">For Gmail senders, the new requirements will be mostly centered around Email authentication best practices. While these were once recommendations, governing bodies are now enforcing them to safeguard domains and prevent the misuse/malicious activities that can occur within the larger network of Email communications. Users will now be forced to take authentication more seriously and adjust their domain structure. </p>



<h3 class="wp-block-heading">Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) records</h3>



<p class="wp-block-paragraph">Tools such as SendGrid have been advising customers of best practices like publishing Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) records. SPF is a way for a domain to list all the servers they send Emails from. DKIM enables domain owners to automatically verify Emails sent from their domain. Doing both of these things helps to ensure a more secure Email environment. This is because these steps work to prevent phishing, spoofing, spamming, and malware distribution. </p>



<p class="wp-block-paragraph">Another requirement that Gmail will be enforcing in February is the need to publish a Domain-based Message Authentication Reporting and Conformance (DMARC) record. To put it simply, a DMARC record tells a receiving Email server what to do given the results after checking SPF and DKIM.&nbsp;</p>



<h3 class="wp-block-heading"><strong>Full List of Requirements &amp; How </strong>We Can<strong> Help You Adjust?</strong></h3>



<p class="wp-block-paragraph">To help you get a better idea of the new requirements that Gmail intends to enforce, we have included a full list:</p>



<ol class="wp-block-list">
<li>Set up a SPF and DKIM Email authentication for your domain</li>



<li>Verify that sending domains or IPs have valid PTR records</li>



<li>Ensure spam rates in Postmaster Tools are below 0.3%&nbsp;</li>



<li>Format Emails according to the Internet Message Format Standard</li>



<li>Make sure that you don’t impersonate Gmail From: header</li>



<li>Add Authenticated Received Chain (ARC) headers to outgoing messages if you forward mail regularly</li>



<li>Set up DMARC Email authentication for the domain you send from</li>



<li>The domain in your From: header must align with the SPF domain or the DKIM domain for direct mail</li>



<li>Enable one-click unsubscribe in the body for subscribed messages</li>



<li>Use Transport Layer Security (TLS) connection for transmitting email&nbsp;</li>
</ol>



<p class="wp-block-paragraph">For those who want to read a more in-depth description of this new criteria for senders, check out SendGrid’s article called “<a href="https://sendgrid.com/en-us/blog/gmail-yahoo-sender-requirements" target="_blank" rel="noreferrer noopener">Gmail and Yahoo’s New Sender Requirements: A Closer Look</a>.”</p>



<p class="wp-block-paragraph">If you aren’t sure where to start with ensuring that your business complies with these new regulations, then get in touch because we can help! Configuring your Email marketing to fit these new standards can be tricky. Especially, if you’re not familiar with the long list of acronyms listed above. By hiring the help of an expert you can ensure that you aren’t subject to enforcement actions from Google or Yahoo.  </p>



<h3 class="wp-block-heading"><strong>Contact us Today!</strong></h3>



<p class="wp-block-paragraph">Working with marketing companies like Atomic 55 in Kelowna is a great way to make sure you are staying on top of the latest technology requirements! To learn more about how to update your Email marketing to fit Google’s new conditions, <a href="https://atomic55.net/contact/">contact us today</a>. Our team would be happy to help you with all things related to this new email change policy. </p>
<p>The post <a href="https://atomic55.net/marketing-companies-kelowna-new-send-reqs-for-gmail-and-yahoo/">NOTICE: New Send Reqs for Gmail and Yahoo!</a> appeared first on <a href="https://atomic55.net">Website Design Company Kelowna BC - Atomic 55</a>.</p>
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		<title>Questions to Ask a Kelowna Web Designer</title>
		<link>https://atomic55.net/questions-to-ask-a-kelowna-web-designer/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Fri, 18 Aug 2023 13:00:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[kelowna web design]]></category>
		<category><![CDATA[kelowna web designer]]></category>
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		<guid isPermaLink="false">https://atomic55.net/?p=11679</guid>

					<description><![CDATA[<p>If you are looking for a Kelowna web designer, you’re in the right place! Building or revamping your website is a big process and it often requires the help of an expert. Choosing the right web designer is crucial to the outcome of your website. When selecting the right person for the job it is [&#8230;]</p>
<p>The post <a href="https://atomic55.net/questions-to-ask-a-kelowna-web-designer/">Questions to Ask a Kelowna Web Designer</a> appeared first on <a href="https://atomic55.net">Website Design Company Kelowna BC - Atomic 55</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">If you are looking for a Kelowna web designer, you’re in the right place! Building or revamping your website is a big process and it often requires the help of an expert. Choosing the right web designer is crucial to the outcome of your website. When selecting the right person for the job it is important to ask the right questions. If you’ve never worked with a web designer before, we recommend reading this article. This way, you’ll get a feel for what we do and what credentials are needed in order to build a website. While the right qualifications are necessary, it is equally important to find a person/team that you enjoy working with.&nbsp;</p>



<p class="wp-block-paragraph">In this article, we are going to be going over the top six questions that you should ask web designers before you hire them.&nbsp; Follow along below to learn more!</p>



<h3 class="wp-block-heading"><strong>So, You’re Interviewing a Kelowna Web Designer…&nbsp;</strong></h3>



<ol class="wp-block-list"><li><em>Who, what, when, where, why?</em></li></ol>



<p class="wp-block-paragraph">The first questions that you ask any web designer, should be about them. Who are they? What are their credentials? When did they start in the industry? Where are they located/from? Why should you hire them? Asking these questions should give you a good indication of their experience and if they will fit your needs. You should also ask to see a portfolio of their work to make sure they can do what they say they can. At this point, it would also be appropriate to ask for testimonials from previous/current clients.&nbsp;</p>



<ol class="wp-block-list" start="2"><li><em>Can you take a look at my current website?</em></li></ol>



<p class="wp-block-paragraph">When you begin your search for a Kelowna web designer, you should ask if the person can review your website. Generally, good web designers will always check out your existing website before working with you. This is because it helps them get an idea of what needs to be done based on what you’re ideally looking for. An experienced web designer should be able to look at your website and provide you with feedback about what needs to change and what works. Some companies offer paid website audit services and others do not. So, it is important to ask about this during your initial consultation.&nbsp;</p>



<ol class="wp-block-list" start="3"><li><em>Do you offer any other services?</em></li></ol>



<p class="wp-block-paragraph">Typically, <a href="https://syncrowebchat.com/" target="_blank" rel="noreferrer noopener">web designers offer more than just website design</a>. This is because web design often involves a lot more than just assembling content and writing a bit of code. Most web designers are also proficient graphic designers, content writers, and marketers. Additional services are often signs of an experienced professional. Having one person who does it all means that you won’t need to work with ten different people to build one website. At Atomic 55, we believe in keeping our projects in-house!</p>



<h3 class="wp-block-heading"><strong>What Else Should I Ask?</strong></h3>


<div class="wp-block-image">
<figure class="alignleft size-full is-resized"><img loading="lazy" decoding="async" src="https://atomic55.net/wp-content/uploads/2023/08/web-designer-in-Kelowna.jpg" alt="kelowna-web-designer" class="wp-image-11682" width="495" height="642" srcset="https://atomic55.net/wp-content/uploads/2023/08/web-designer-in-Kelowna.jpg 765w, https://atomic55.net/wp-content/uploads/2023/08/web-designer-in-Kelowna-232x300.jpg 232w" sizes="(max-width: 495px) 100vw, 495px" /></figure>
</div>


<ol class="wp-block-list" start="4"><li><em>What about my budget?</em></li></ol>



<p class="wp-block-paragraph">Your budget is crucial. It is vital that you bring up your budget in the initial stages of hiring a web designer. This will help you determine if you can or cannot afford the designer&#8217;s services. Furthermore, it should give you an idea of whether or not they’ll be able to accommodate your needs. Because of this, it is important to come prepared with a list of all of the things you want done. Content writing, SEO, photography, chat software, and any other add-ons are important costs to keep in mind. Make sure you determine what you want Vs. what you need prior to meeting with a web designer.&nbsp;</p>



<ol class="wp-block-list" start="5"><li><em>What’s the time frame</em></li></ol>



<p class="wp-block-paragraph">Time is valuable. Understanding the timeline at which your project will be completed is integral. After all, the last thing you want is to be stuck in limbo waiting for your website to one day be completed. A rough timeline is something that you should definitely ask about when you consult with a web designer. This is especially important if you are looking to have your website launched by a specific date.&nbsp;</p>



<ol class="wp-block-list" start="6"><li><em>What platform do you use?</em></li></ol>



<p class="wp-block-paragraph">The platform or content management system (CMS) used by your web designer is not something to overlook. Each CMS has its own pros and cons. So, you’ll want to choose someone who designs your website using the best CMS for your business. Understanding the differences between each CMS is a good idea. And, if you’re having trouble understanding, this is another great question to ask your web designer. If they have any experience at all, they should be able to give you an in-depth answer.</p>



<h3 class="wp-block-heading"><strong>Contact Us Today!</strong></h3>



<p class="wp-block-paragraph">If you need help building a website, <a href="https://atomic55.net/contact/">contact us</a> today. Our team of Kelowna web designers would be happy to help you create the right website for your business. For more information about what we do, feel free to reach out to one of our team members. You can find the latest updates on our social media page or check out our blog for related content. We look forward to working with you in the near future!</p>
<p>The post <a href="https://atomic55.net/questions-to-ask-a-kelowna-web-designer/">Questions to Ask a Kelowna Web Designer</a> appeared first on <a href="https://atomic55.net">Website Design Company Kelowna BC - Atomic 55</a>.</p>
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		<title>Free website solutions suck. Like, they&#8217;re really bad. Read why.</title>
		<link>https://atomic55.net/free-website-solutions-suck/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 08 Feb 2023 00:38:11 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
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		<guid isPermaLink="false">https://atomic55.net/?p=11642</guid>

					<description><![CDATA[<p>Free websites are terrible for future-proofing your business. Read why you need to invest in your digital presence more than ever!</p>
<p>The post <a href="https://atomic55.net/free-website-solutions-suck/">Free website solutions suck. Like, they&#8217;re really bad. Read why.</a> appeared first on <a href="https://atomic55.net">Website Design Company Kelowna BC - Atomic 55</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="11642" class="elementor elementor-11642">
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	<span class="qodef-m-letter" >H</span>
			<p class="qodef-m-text" >iring a Kelowna web design company is a good idea for any business looking to future-proof. If you’re looking to stand out and attract new leads, then a professional web design company can help you achieve that.</p>
	</div>				</div>
				</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-691b169 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no" data-id="691b169" data-element_type="section" data-e-type="section">
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									<p><span style="font-weight: 400;">Sure, it can be tempting to buy into one of the many templates offered by businesses like Squarespace, Weebly, and Wix. However, these free website builders don’t stack up to what a professional web design company can do. Hiring a company that’s versed and tenured in web design can kickstart your 2023 goals like you never imagined. </span></p><p><span style="font-weight: 400;">We get it. Budgets are getting tight. Employees want more. Professional services are going through the roof!  And, this is why we decided to make a list of the reasons why you should hire a Kelowna web design company, like Atomic 55 in 2023. </span></p><p><span style="font-weight: 400;">Follow along below to learn more about how hiring a web designer like us can help you reach your business’s new year’s resolutions!</span></p>								</div>
				</div>
				<div class="elementor-element elementor-element-8e0bfd1 elementor-widget elementor-widget-text-editor" data-id="8e0bfd1" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
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									<h3>&#8220;Beware of cheap. Beware of free. Both will cost you in the long run.&#8221;</h3>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Cheap. At twice the price.</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-811a83c elementor-widget elementor-widget-text-editor" data-id="811a83c" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
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									<p><span style="font-weight: 400;">If you aren’t a programmer or can’t find your way around Photoshop, it’s going to be very difficult for you to build a website. Simply achieving the basics of a website will take an excruciating amount of time because of the steep learning curve. And, if you had anything more complex in mind, like <a href="https://atomic55.net/5-reasons-to-use-animation-in-a-website/">animations</a>, you might end up spending months just trying to work out one detail. The point is, web design takes years of experience and knowledge in order to craft a site that is functional and completed within a timely manner. Save yourself some time and reinvest that time into the things you do well in your business. Let the developers, designers, and programmers handle the digital. </span></p>								</div>
				</div>
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					<h3 class="elementor-heading-title elementor-size-default">The cost of doing business</h3>				</div>
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									<p><span style="font-weight: 400;">Another benefit to hiring a professional web design team is the professional look that you&#8217;ll get. Most people’s first impression of your company is going to be your website. So, it’s important you make it count! A bad first impression is not good for business and can seriously deter leads from contacting you. Hiring a web designer who is well-versed in your field or has worked with similar industries is a smart idea. You’ll get a professional-looking website that reflects your company. </span></p>								</div>
				</div>
				<div class="elementor-element elementor-element-ccf462b elementor-widget elementor-widget-text-editor" data-id="ccf462b" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
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									<h3>&#8220;Did you know? You can inspect any website for free to see how many errors it has. Right-click now to see for yourself. It&#8217;s okay. We know we&#8217;re good ;)&#8221;</h3>								</div>
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				<div class="elementor-element elementor-element-b5e1367 elementor-widget elementor-widget-text-editor" data-id="b5e1367" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
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									<p><span style="font-weight: 400;">A website that works, is a good website. This means no broken links, no broken buttons, no missing pages, no broken widgets, and consistency across all devices/platforms/browsers. Making sure everything works together without faults is certain to cause your average DIY designer some headaches. In fact, if you have a developer who doesn&#8217;t know advanced math, well that&#8217;s not good either. </span></p><p><span style="font-weight: 400;">One of the biggest reasons to hire a professional website designer is simply to have a website that functions correctly. And, to have a team of experienced professionals to help you troubleshoot in the event that something breaks or goes wrong. </span></p><p><span style="font-weight: 400;">Hiring a professional web design company is certainly more expensive than building a website on your own. However, the benefits of hiring a professional web designer outweigh the cost in nearly every circumstance. A professional is able to discern between what’s a trend and what’s here to stay. Thus, ensuring your website looks fresh in both 2023 and 2028. </span></p><p><span style="font-weight: 400;">Moreover, a professionally built website is more likely to last longer, and not break, and in many cases, web design companies provide support for all of your questions and concerns. </span></p><p><span style="font-weight: 400;">When you invest in a custom website, you also gain access to the wonderful team behind the operation. That alone sounds like a worthwhile investment to us <img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f609.png" alt="😉" class="wp-smiley" style="height: 1em; max-height: 1em;" /></span></p>								</div>
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					<img loading="lazy" decoding="async" width="765" height="990" src="https://atomic55.net/wp-content/uploads/2023/02/free-websites-suck.jpg" class="image wp-image-11651  attachment-full size-full" alt="free websites suck" style="max-width: 100%; height: auto;" srcset="https://atomic55.net/wp-content/uploads/2023/02/free-websites-suck.jpg 765w, https://atomic55.net/wp-content/uploads/2023/02/free-websites-suck-232x300.jpg 232w" sizes="(max-width: 765px) 100vw, 765px" />				</div>
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					<img loading="lazy" decoding="async" width="765" height="990" src="https://atomic55.net/wp-content/uploads/2023/02/free-websites-are-bad.jpg" class="image wp-image-11652  attachment-full size-full" alt="free websites are bad" style="max-width: 100%; height: auto;" srcset="https://atomic55.net/wp-content/uploads/2023/02/free-websites-are-bad.jpg 765w, https://atomic55.net/wp-content/uploads/2023/02/free-websites-are-bad-232x300.jpg 232w" sizes="(max-width: 765px) 100vw, 765px" />				</div>
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					<h3 class="elementor-heading-title elementor-size-default">Build your brand. Not someone else's.</h3>				</div>
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									<p><span style="font-weight: 400;">When you invest in your own custom website you have something at the end of the day. When you build your website on a free platform, you have a credit card statement at the end of the day.</span></p><p><span style="font-weight: 400;">Separating yourself from your competition is a tricky feat. Especially in a saturated market or startup environment. </span></p><p><span style="font-weight: 400;">However, one of the best ways to differentiate yourself from your competitors is to build a website that is unique and efficient. Since most people begin their search for a business online, it’s crucial that your website is unique. </span></p><p><span style="font-weight: 400;">When your website </span><b>is not</b><span style="font-weight: 400;"> built from a template, it will be more memorable to potential customers. This kind of attention can help you translate website traffic into leads. In addition, you will begin to build your company’s brand awareness. </span></p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Free websites can't be organically marketed. That's a period. </h3>				</div>
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									<p><span style="font-weight: 400;">Another perk of a professionally built website is lead generation. It’s one thing to have a website, but it’s another to have a website and get found. There are many proven strategies to get your website ranking higher in search results. However, the tried and tested method of <a href="https://atomic55.net/the-power-of-seo/">SEO marketing</a> should be considered a must-do service.</span></p><p><span style="font-weight: 400;"> This is yet another area where the average DIY website builder will need to study up. SEO (search engine optimization) isn’t something that can be learned overnight, but it is integral to the marketing function of your website. After all, what’s the point of a website if nobody can find it?</span></p><p>Wix, Weebly, and whatever the flavour of the month is, will only see you spending like a sieve on paid ads. This is not where you want to focus in the current economy. Focus on your organic presence and watch it grow!</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Not free. Not cheap. And really good. </h3>				</div>
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									<p><span style="font-weight: 400;">If you need help building a website, <a href="https://atomic55.net/contact/">contact us</a> today. We’d be happy to help you design the right website for your business. </span></p><p><span style="font-weight: 400;">For more information about what we do, feel free to reach out to one of our <a href="https://atomic55.net/about-atomic55/">team members</a>. </span></p><p><span style="font-weight: 400;">You can find the latest updates on our <a href="https://www.google.com/search?q=atomic+55&amp;oq=atomic+55&amp;aqs=chrome.0.35i39j46i175i199i512j0i512j0i22i30j0i22i30i625j0i22i30l2j69i61.2576j0j7&amp;sourceid=chrome&amp;ie=UTF-8" target="_blank" rel="noopener">Google Business</a> page or check related content on our site. </span></p><p><span style="font-weight: 400;">We look forward to working with you in the near future!</span></p>								</div>
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		<p>The post <a href="https://atomic55.net/free-website-solutions-suck/">Free website solutions suck. Like, they&#8217;re really bad. Read why.</a> appeared first on <a href="https://atomic55.net">Website Design Company Kelowna BC - Atomic 55</a>.</p>
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		<title>What is Brand Awareness and Why is it Important?</title>
		<link>https://atomic55.net/brand-awareness/</link>
		
		<dc:creator><![CDATA[Tatum G]]></dc:creator>
		<pubDate>Fri, 16 Dec 2022 15:00:00 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
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		<guid isPermaLink="false">https://atomic55.net/?p=11544</guid>

					<description><![CDATA[<p>The important aspects of your brand are covered in this article.</p>
<p>The post <a href="https://atomic55.net/brand-awareness/">What is Brand Awareness and Why is it Important?</a> appeared first on <a href="https://atomic55.net">Website Design Company Kelowna BC - Atomic 55</a>.</p>
]]></description>
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	<span class="qodef-m-letter" >B</span>
			<p class="qodef-m-text" >rand awareness is an important part of any company. Understanding what brand awareness is and its role in your business is essential.</p>
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									<p>Creating a brand is one thing, but having consumers understand the values attached to that brand is another. Developing a strong sense of brand awareness is necessary in order to help you build sales, loyalty, and popularity. In this article, we will be going over everything you need to know about brand awareness. Everything from what it is to how it can help your company will be listed below.</p><p>Continue reading the following article to learn more about brand awareness. </p>								</div>
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									<h3>&#8220;Your brand is what other people say about you when you leave the room.&#8221; &#8211; Bezos</h3>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">What is Brand Awareness?
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									<p><span style="font-weight: 400;">Brand awareness is a term that is used to describe the way in which consumers recognize a product or service by its name. Generally, as a business, you’ll also want your consumers to associate your brand with positive values, or distinctive qualities. In other words, your brand awareness = how well your customers know your brand. </span></p><p><span style="font-weight: 400;">There are three different layers to brand awareness:</span></p><p><strong>Brand Recall</strong></p><p><i><span style="font-weight: 400;">How likely consumers are to remember your brand, products, and services? </span></i></p><p><strong>Brand Recognition</strong></p><p><i><span style="font-weight: 400;">The visual and audio cues people use to identify a brand</span></i></p><p><strong>Brand Dominance </strong></p><p><i><span style="font-weight: 400;">When consumers associate brands with the entire product category (ie: Band Aid)</span></i></p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Why is it Valuable?</h3>				</div>
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									<p><span style="font-weight: 400;">Brand awareness is incredibly valuable to your company. Building brand awareness is integral to your company’s success. In order for your brand to generate sales, consumers must be aware of your brand prior to making a purchase. Most consumers will already have a brand in mind when they are considering making a purchase. So, you can understand why having your customers be aware of your brand can give you a leg up. Moreover, the most successful brands are often referred to by their brand name instead of the actual product. For instance, Kleenex vs tissues, Band-Aid vs plaster, and Advil vs ibuprofen. </span></p><p><span style="font-weight: 400;">However, brand awareness is more than just recognizing your brand. In fact, businesses with good brand awareness are more likely to have positive brand perceptions. People’s perceptions of a brand have been shown to be linked to increased brand loyalty. Thus, meaning that customers are more likely to make repeated purchases. </span></p><p><span style="font-weight: 400;">Furthermore, the more brand aware your customers are, the more searches you’ll get on Google. Brand awareness has been directly linked to increasing your traffic on Internet platforms. For instance, social media like Instagram, Facebook, and Twitter. In addition, more Internet users searching for your products and services can improve the amount of organic traffic your website receives. </span></p><p><span style="font-weight: 400;">Lastly, having good brand awareness helps eliminate risk for consumers. Most buyers are not willing to take risks when it comes to buying a product they purchase on a regular basis. In order to change consumers’ buying habits, your business must have good a brand awareness strategy that focuses on familiarizing customers with you and your products. </span></p>								</div>
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									<h3>&#8220;The way a company brands itself is everything &#8211; it will ultimately decide if a business survives.&#8221; &#8211; Branson</h3>								</div>
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					<img loading="lazy" decoding="async" width="765" height="990" src="https://atomic55.net/wp-content/uploads/2022/12/branding-awareness-best-practices.jpg" class="image wp-image-11547  attachment-full size-full" alt="branding awareness best practices" style="max-width: 100%; height: auto;" srcset="https://atomic55.net/wp-content/uploads/2022/12/branding-awareness-best-practices.jpg 765w, https://atomic55.net/wp-content/uploads/2022/12/branding-awareness-best-practices-232x300.jpg 232w" sizes="(max-width: 765px) 100vw, 765px" />				</div>
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					<img loading="lazy" decoding="async" width="765" height="990" src="https://atomic55.net/wp-content/uploads/2022/12/branding-awareness-in-marketing.jpg" class="image wp-image-11548  attachment-full size-full" alt="branding awareness in marketing" style="max-width: 100%; height: auto;" srcset="https://atomic55.net/wp-content/uploads/2022/12/branding-awareness-in-marketing.jpg 765w, https://atomic55.net/wp-content/uploads/2022/12/branding-awareness-in-marketing-232x300.jpg 232w" sizes="(max-width: 765px) 100vw, 765px" />				</div>
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									<p><span style="font-weight: 400;">Improving brand awareness is important for staying on top of the competition. Strong brand awareness can help your company reach its goals and improve its reputation. But, how does one go about improving brand awareness? There are several different ways that a business can increase brand awareness. Although, it should be noted that brand awareness isn’t something that can be achieved overnight. By slowly implementing the right strategies, your business will start to improve its brand awareness. </span></p><p><span style="font-weight: 400;">Below are some strategies that we recommend for improving your brand awareness.</span></p>								</div>
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									<p><i><span style="font-weight: 400;">More and more consumers are making purchases online. Because of this, it is crucial that your business has a strong digital presence. Using<a href="https://atomic55.net/a-gen-zs-take-on-social-media/"> social media</a> and having a great website are two of the best ways to start building brand awareness. Social media is perfect for attracting consumers where they&#8217;re already spending their time. And, a strong website will help extend your brand and serve as a beacon for the rest of your company. At Atomic 55, we have several decades of experience doing both website design and social media marketing. </span></i></p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">SEO</h3>				</div>
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									<p><i><span style="font-weight: 400;"><a href="https://atomic55.net/digital-marketing/">Search Engine Optimized marketing</a> is another great strategy to enhance your brand awareness. However, SEO needs to be done right in order to see the best results. Check out our blog post about SEO to see why it is one of the most powerful marketing strategies you can invest in. </span></i></p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Contact Us Today!</h3>				</div>
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									<p><span style="font-weight: 400;">If you need help building brand awareness, contact us today. We’d be happy to help you create a strategy to increase brand awareness for your products and services. For more information about what we do, feel free to<a href="https://atomic55.net/contact/"> reach out</a> to one of our team members. You can find the latest updates on social media or check out our <a href="https://atomic55.net/custom-website-design-and-marketing-news/">blog</a> for related content. We look forward to working with you in the near future!</span></p>								</div>
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		<p>The post <a href="https://atomic55.net/brand-awareness/">What is Brand Awareness and Why is it Important?</a> appeared first on <a href="https://atomic55.net">Website Design Company Kelowna BC - Atomic 55</a>.</p>
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