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Why your business needs Google Workspace.

admin — Mon, 22 Jan 2024 22:53:55 +0000

our business needs Google Workspace to stay organized. Google is the most inexpensive, efficient and comprehensive workspace option. It allows you to collaborate efficiently with mutliple people in and out of your organization. You can share photos, files, docs, spreadsheets and drives. It works across mulitple devices and syncs in real time. You can chat instantly with your contacts outside of texting, and other apps. And above all, it helps to protect you from a plethora of nefarious online activity with security features. Keep reading more about why we recommend Google Workspace for every business.

“When it comes to transforming the way your team collaborates and works seamlessly, Google Workspace isn’t just a suite of tools; it’s a catalyst for innovation, a facilitator of productivity, and a key to unlocking the full potential of your business.”

Google Workspace (formerly known as G Suite) offers a comprehensive suite of cloud-based productivity and collaboration tools. These are tools that can benefit every size and scope of business in various ways.

Below are some key reasons why a business should choose Google Workspace for their email and corporate organization:

Professional Email Services:

Google Workspace provides businesses with professional email addresses using their own domain (e.g., yourname@yourcompany.com).

Gmail for Business offers a robust and user-friendly email platform with features such as spam filtering, powerful search capabilities, and seamless integration with other Google Workspace apps.

Collaboration Tools:

Google Workspace includes a suite of collaboration tools such as Google Drive, Google Docs, Sheets, Slides, and Forms. These tools facilitate real-time collaboration, allowing multiple team members to work on documents simultaneously and providing version control.

Cloud Storage and File Sharing:

Google Drive offers secure cloud storage for documents, files, and media. It allows easy sharing and collaboration, making it simpler for teams to access and work on files from anywhere with an internet connection. This is especially handy if you work with an external marketing company (hi, that’s us :)) You can create a Drive on the cloud and everyone can collaborate and share in real time. No weird logins, URLs, or passwords are required!

Calendar and Scheduling:

Google Calendar helps teams schedule meetings, set reminders, and coordinate events. It integrates seamlessly with Gmail, making it easy to create events directly from emails. Let me say this, without Google Calendar I wouldn’t know where my day starts and stops. Some of us dream in colour-coded calendar blocks around here.

Real-time Communication:

Google Workspace includes tools like Google Meet for video conferencing, Chat for instant messaging, and Spaces for organized team communication. These tools enable effective real-time communication and collaboration, particularly in remote, WFH, or distributed work environments.

Security and Compliance:

Google Workspace is designed with security in mind. It offers robust security features, including two-factor authentication, encryption, and advanced threat detection.

The platform complies with various industry standards and regulations, providing businesses with the assurance that their data is handled securely.

Mobile Accessibility:

Google Workspace is optimized for mobile devices, allowing users to access emails, documents, and collaboration tools on the go. This enhances flexibility and productivity for employees who are often away from their desks. It’s also great for organizations that aren’t corporate-based but rely on office staff. You can securely share almost everything, with anyone from everywhere.

Scalability and Cost-Effectiveness:

Google Workspace is scalable, making it suitable for businesses of all sizes. Organizations can easily add or remove users as needed.

The subscription-based pricing model offers flexibility, and businesses can avoid upfront costs associated with traditional software installations.

Integration with Third-Party Apps:

Google Workspace supports integration with a wide range of third-party applications, enhancing its functionality and allowing businesses to customize their toolset based on their specific needs.

Google Workspace is a good place to start if you’re looking to get your organization organized. It’s the most cost-effective, and simple solution that truly does it all.

If you’re looking to get organized, then get in touch with us. We can help you get set up properly and make sure your organization is set up for future success!

DO YOU WANT TO LEARN HOW TO POST ON YOUR GOOGLE BUSINESS ACCOUNT? THIS IS ONE OF THE BEST SEO TIPS FOR YOUR BUSINESS!

The post Why your business needs Google Workspace. appeared first on Website Design Company Kelowna BC - Atomic 55.

UPDATED 4th quarter ’22 – How to post on Google Business.

admin — Wed, 26 Oct 2022 19:24:23 +0000

How to post on Google Business – Updated – October 26, 2022

We say it all the time, but the Internet and its services are in constant flux. The only thing you can do is keep up with the changes and roll with the digital punches. Google is the best example of how quickly things can change. Take for instance the Google My Business interface. In an effort to streamline the process for business owners to directly edit their GMB profiles, they have changed things around ever so slightly. We recognize this isn’t ideal for many of you who have just got the hang of where things were located. That’s why we’ve provided a quick update to the previous steps in how you update your Google My Business profile. Below we have updated your login screen area and where to find the buttons you need to add an update and backlink to your profile. See it below and let us know if you need assistance in getting your updates front and center!

Get Organized

Every great post starts with getting organized. Open up two windows in your browser. One window should have your Google Business profile open. The other should have the blog article open that you are planning to share a back link to.

See the highlighted screencap to the right for an example of how to organize your tabs.

Login

To login to your Google Business profile, visit the following link: https://business.google.com/

If you’ve been here before you might notice a slight change in options. You will now be able to edit your profile directly from the Search and Maps area.

Google Business

Open up the Add Update section. This is where you will add a snippet about the article you are sharing. There are a few ways to Add an Update. Use the menu icon from the services drop down or click the + button beside your last post or in the updates area where posts are shown.

Blog Article

Flip back to your open website blog tab in your browser. From there you will want to do a few things:

1) Right-click on the image post and save it to your computer to access and upload to Google business afterwards

2) Copy the first 1-3 sentences of the article to paste into the Update field on Google Business

3) Copy the direct URL to paste into the Link field on Google Business

Add Update

1) Copy and paste the first 1-3 sentences from your blog article into the empty Add a Description box.

2) Add the photo that you saved to your computer from the post in the Add Photo box

3) Select which type of Call to Action you want to assign to your update – Learn More generally works for everything.

3) Paste the direct URL eg: https://realestatecourtenaycomoxvalley.ca/real-estate-for-sale-in-comox/ into the Link field

Preview

You can preview your post and check for any errors before you post. If you’re happy with how it looks, click Post in the bottom right corner before exiting this screen.

Once you click post, then you might receive a message stating your post will be reviewed. This is not unusual. If there are language or topical concerns Google will alert you to any changes required to comply with their guidelines.

Post

Your post will show up under the updates section in your listing tile. These posts are great for backlinking to your website and directing traffic to your most recent news and events.

Original post below

osting on Google Business is good for the health of your business. Consider first that Google is one of the controlling influencers of the Internet. If you ask me they could be called the founding fathers of web. Much different than the guy who built an app to rate ladies in the early '00s, Google has always, always valued local business at its core. While other software like Meta, Snap and TikTok exist solely to entertain, with ads an afterthought as spinoff revenue, Google exists to promote business. Some companies ignore posting to Google Business. The same way that doctors recommend cutting back red meat in your diet to improve your health is how we feel about posting on GB. It's good for you. Do more of that.

“Google holds more than 92% of search engine market share. But sure, tell me more about Instagram?”

Sure, Instagram has its place, especially for some businesses. But every business can benefit from a well-optimized Google Business page. If you don’t have one set up yet, well, we can’t rewind the clock but let’s not waste any more time! We encourage all of our clients to a) manage an account regularly themselves or b) let us do it. We recommend posting at a minimum of every 4-5 days.

Announce specials, link to your blog, share photos – whatever you create share it to Google for positive results in ranking. Google is more likely the first place customers who don’t know you will search for your kind. Make it easier for them to discover you on the search engine with the lion’s share of traffic. We’ve put together a really, rough guide on how to share a post on Google. This tip is designed for people who already have a Google Business account established and know how to get into it.

If you need help setting up a Google Business account for your business then reach out to us.

HOW TO POST ON GOOGLE BUSINESS

Login to Google Business here: https://business.google.com/
You will see a screen that looks like this. Click on the ‘Posts’ category highlighted in yellow in the screencap below:
Once in the posts screen, you will want to click the ‘What’s New’ category. From there just follow the prompts. You can right-click on any images on the website that we have used and save them to your device so that you can add an image to your post.
Next, fill out a brief description of the post or even an introduction eg: Check out the latest post about real estate in Kelowna this month!
Next, pick your button style, Learn More should be suitable for the majority of your posts.

Then the most important step is to copy, paste and add a URL back to the post that we created on your website.

Lastly, hit Publish. If you click View on search, which should pop up on the left-hand side then you will get a preview of what others will see when you come up in a Google search.

Here is what the post will look like to people searching Google.

The post UPDATED 4th quarter ’22 – How to post on Google Business. appeared first on Website Design Company Kelowna BC - Atomic 55.

How to post on Google Business.

Jennifer Fuller — Thu, 03 Sep 2020 14:46:34 +0000

“Google holds more than 92% of search engine market share. But sure, tell me more about Instagram?”

If you need help setting up a Google Business account for your business then reach out to us.

HOW TO POST ON GOOGLE BUSINESS

Login to Google Business here: https://business.google.com/
You will see a screen that looks like this. Click on the ‘Posts’ category highlighted in yellow in the screencap below:
Once in the posts screen, you will want to click the ‘What’s New’ category. From there just follow the prompts. You can right-click on any images on the website that we have used and save them to your device so that you can add an image to your post.
Next, fill out a brief description of the post or even an introduction eg: Check out the latest post about real estate in Kelowna this month!
Next, pick your button style, Learn More should be suitable for the majority of your posts.

Then the most important step is to copy, paste and add a URL back to the post that we created on your website.

Lastly, hit Publish. If you click View on search, which should pop up on the left-hand side then you will get a preview of what others will see when you come up in a Google search.

Here is what the post will look like to people searching Google.

The post How to post on Google Business. appeared first on Website Design Company Kelowna BC - Atomic 55.

All About Google My Business.

Tatum G — Thu, 12 Dec 2019 07:55:53 +0000

ptimizing your Google My Business is certainly worth the effort. No matter where your company is located, having a strong Google My Business (GMB) profile is advantageous. As more and more people look to GMB profiles for information, it is crucial that your GMB is up to date. This platform is incredibly helpful and can support your marketing efforts when used correctly. Actively posting on your profile can help boost your local ratings and increase search traffic. For more information about Google My Business postings and why they are important, continue reading below.

“Actively posting on your profile can help boost your local ratings and increase search traffic.”

What is Google My Business?

Google My Business is a tool that allows you to manage your business profile on Google. Your business profile is the listing that appears on Google with your company information. This profile will include photos, reviews, a name, location, and category of your business. The business profile can be created by anyone and can include information that Google adds from the web. Your business profile is not the same as a Google My Business account. Even if you created your own business profile, you will not have the ability to manage the information in the profile or reviews. However, by creating a Google My Business account, you can manage and customize your business profile.

So, to clarify, your business profile is merely the listing that appears on Google. And, a Google My Business account is the tool which you can use to enhance and maximize your business profile. For instance, by making posts, engaging with customers, highlighting your business and gaining insights. More on that below.

Making the Most of Google My Business:

There are a number of ways that you can use Google My Business to optimize your business profile. The first thing you’ll want to do is fill in as much information as you can. For instance, hours of operation, location, availability, contact info, and more. Filling in your google business is about making it as easy as possible for customers to find and source information about your business. The easier it is to find information about your business, the more clicks and traction you will receive.

Start by updating/filling out these areas:

Fill In Your Company Name
Provide Your Address
Add Your Phone Number
Link Your Website
Write a Description
Select an Appropriate Category
Add Some Attributes (free wifi, kid-friendly, services offered, etc)
Upload Some Photographs

You must ensure that all of this information is identical to the information on your website. Failing to do so will harm your search ranking. However, when filled out correctly, this information will provide a solid platform for your local SEO.

Ask For and Add Reviews!

Reviews are key to any Google Business profile. Moreover, reviews indicate your reliability and improve sales. And, even if you get a few bad reviews you have the opportunity to respond, which can also improve your rating. Asking your customers for reviews is a great way to build your profile. Unlike some websites, Google My Business encourages business owners to get reviews from their customers.

Once you have the reviews, it is important that you spend some time interacting with customers. Say thank you to patrons who left a wonderful review and take the opportunity to smooth things over with anyone who left a negative review. This will help improve your customer service rating and better your business profile.

Post Often and Add New Images!

Posting is easily the most effective way to boost your business profile’s ranking. There are lots of options when it comes to posting. By actively adding new postings at least once per month, you will help your company stand out from the crowd! Your Google Business posts don’t need to be long. In fact, it shouldn’t take more than 15-20 minutes to craft an excellent post. Aim for the 100-300 wordmark when you are writing your Google Posts. These are a great way to lead potential customers to your website. Google Posts offer the option to add images, videos, and/or call-to-action buttons as well! The clicks you get from users interacting with your call-to-action buttons will directly translate to improving your website metrics.

In the past, Google deleted the posts you added to your profile after 7 days. However, now, any posts added to your profile will remain there indefinitely. This means that business owners should focus on creating content that will lead to more clicks in the long term. Moreover, Consumers are more likely to engage with your Google My Business posts than other social media posts.

Posting regularly sends a positive message to Google about your business activity. The more consistently you update your profile, the better Google will rank your business. Adding quality information and images on a frequent timeline is one of the best ways to make the most of Google My Business. It is important that you include images in your posts because users are more likely to click on profiles with good-quality images. Furthermore, Google is beginning to recognize images in local search results. So, it is crucial that you include photos in your profile. Additionally, the use of photographs helps increase engagement with your content.

Ideas for Google My Business Postings!

There are so many posts you can make for your Google My Business page. But, if you are unsure of where to start, we’ve created a list of some of our favourite go-to topics! Follow along below to get inspired.

1. Promote a New Product/Service

Posts are a great way to promote a new product or service that you are offering. For instance, maybe you want to advertise that your clothing company has new colours available for your best-selling t-shirts.

2. Let People Know About a Sale or Special Offer

Everyone loves a good deal. Especially if they are shopping around on the Internet. Give the people what they want by advertising a BOGO sale or give consumers who saw your post 20% off with a special code. Be sure to include one of Google My Business’ call-to-action buttons for best results.

3. Get Festive With a Holiday Post

Holidays are the best. Nothing puts consumers in a shopping mood like seasonal festivities. Make a post about the upcoming holiday season and tie it into a new seasonal product or special offer. This will surely draw in new customers!

4. Update Consumers on the Latest Happenings at Your Business

Providing a company update helps to keep your loyal customers in the loop. This is a great way to boost customer service rankings and keep your clientele engaged. For example, make a post if your company is opening a new location or just hired a talented new employee.

5. Celebrate a Company Milestone

Did your business just hit its goal of 1,000 orders shipped? First off, congratulations! Secondly, post about this awesome milestone on your Google My Business. Not only is this something to be proud of, but it can also show consumers that you are a reliable and trustworthy company. Milestones make great topics for Google Posts.

6. Say Thanks to Your Clients

Gratitude goes a long way in showing the importance of your clientele and the kind of people that operate your business. Write a post that thanks all of your loyal clients for their continued support!

7. Advertise an Upcoming Event

What better way to advertise your next upcoming event than with a Google Post? Get to the keyboard and let your customers know about the next event that your business will be hosting/attending. This is a great way to get people excited about your event and get them to your website!

8. Share Some Tips and Tricks

If you have a list of tips and tricks for your industry, get it on paper! Any advice that will help cut back on time and effort is always appreciated. You can even dress up the post with a helpful image or two!

9. Explain Your Services

Does your business have a range of services that people don’t always get right? If yes, make one post each month dedicated to explaining your services. This will give consumers the information they need and take up less of your time answering the same questions.

10. Share a Short FAQ

FAQs are a great way to help consumers find the answers they are looking for. Posting a short FAQ with 1-3 of your top asked questions can be all you need. Post all of your most asked questions each month for an endless supply of content!

11. Encourage Customers to Leave a Review

As we mentioned earlier in this article, reviews are an essential part of your Google My Business profile. So, why not make a post that entices/reminds customers to leave a Google review? This way you’ll be getting your monthly post out of the way and increasing your chances of getting some reviews!

12. Introduce a Business Partner/Collaborator

If you work with a business partner or are collaborating with a company, announce it on your profile with a post! This gives consumers a unique inside look at how your company operates. How fun?!

Google My Business Overview.

Google My Business is an incredible tool that is currently free to use! By setting up an account you can optimize your business profile to help boost your search ranking and draw in traffic to your website. Google Posts are one of the most effective ways to make the most of your Google My Business account because they get customers attention, show that you are active, and make it easier for consumers to find the information they need!

Contact us today about getting your Google My Business account in order. We’d be happy to share some of our insights on how to make the most of your business profile. Reach out to us now for additional information and support. We look forward to helping you grow your business in the future!

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