If you do choose to use social media, make sure it connects back to your business in a useful way. Ideally, you want your social media to link back to your website in some way. Whether it’s a blog, your services page, or even your contact form, your social media should drive traffic to a place where people can learn more or buy something. That’s how you turn a “like” into a real customer.

Different types of businesses reach people in different ways. If you own a café downtown, Instagram might be a great place to post photos of drinks and events. But if you’re a business coach or accountant, LinkedIn might be more helpful. Your goal should be to meet people where they already are.

If you’re running a business in Kelowna, for example, chances are you’ve felt pressure to get on Instagram, Facebook, TikTok, LinkedIn, and more. But just because other businesses are doing it doesn’t mean you need to.

Social media takes time. You need to plan content, write posts, take photos, and reply to comments. All of these things add up fast, both in time and money.

We all know time equals money, so double that figure and then add some. Unless the goal is elite influencer status, then who has the time for it?

And if the people you’re trying to reach aren’t even on the platform you’re using, it’s time wasted. Especially if you quit or let too much time lapse.

That’s also why backlinking matters. A backlink is just a link from one site (like your social media profile) that points back to your own site. These help with SEO and tell search engines your site is trustworthy. When you fill out your Instagram or Facebook bio, add your website, and when you write a helpful post, link to your services. These small steps help boost your site in search rankings, and they make it easier for customers to take the next step with you.

Socials are also a great place to build proof. Share reviews, case studies, or behind-the-scenes photos that show your process. 

The post Using Social Media as a Form of Online Marketing appeared first on Website Design Company Kelowna BC - Atomic 55.

Let’s start with a mental exercise.

Picture this: you’re watching TV and a commercial comes on for your favourite NBA team. And let’s say your favourite team is the same as mine, the Minnesota Timberwolves.

The screen fades in dramatically. Music swells. A deep, gravelly voice declares:

And more?! You mysterious beasts. What else could there possibly be in the vast, shimmering realm of plumbing? Is it… pipes? Say it ain’t so.

The thing is, this kind of marketing isn’t bad because it’s untrue. It’s bad because it’s redundant and safe and says nothing about who you are or why someone should call you. 

They don’t really know what they want, but trust me, and Meatloaf, they don’t want that.

Customers want to trust that you’re not going to ghost them, overcharge them, or accidentally pull the roses instead of the weeds. They want to feel something even faintly resembling confidence that you know your stuff and care about doing it well.

Here’s what they don’t want: a checklist of three chores they could’ve guessed already.

Tell us what you’re actually good at. Tell us how long you’ve been doing it. Tell us what weird jobs you’ve tackled that no one else would touch. Tell us how you save people money, or headaches, or the awkwardness of watering their lawn with a garden hose while muttering profanities under their breath.

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At Atomic 55, we’ve spent over two decades helping brands adapt to a constantly shifting digital landscape. And right now, one of the most important shifts in the world of SEO isn’t an algorithm update, it’s a mindset change.

Enter: AIEO. (not to be confused with Old MacDonald’s Farm and learning your vowels.)

AIEO stands for Audience, Intent, Experience, and Output. It’s not a new Google policy or a secret ranking factor, but rather a practical framework that reflects how AI is reshaping how content is created, evaluated, and ranked. In a world of AI-generated search results, helpful content updates, and evolving user expectations, this is how smart businesses future-proof their visibility.

What Is AIEO?

Let’s break it down:

Audience: Know Who You’re Talking To

Generic content no longer cuts it. AI tools like Google’s Search Generative Experience (SGE) are trained to favour content that speaks directly to specific users.

1) Who are you targeting?

2) What stage of the buyer journey are they in?

3) What questions are they actually asking?

At Atomic 55, we start every campaign by building detailed audience profiles. Your content needs to speak to humans, not just algorithms. We’ve been big on this since we started. That’s why we write copy with limited AI usage to this day. It’s also why we refused to build a chatbot over human-guided chat. Still firm believers in humans over here!

Intent: Match What They’re Really Looking For

SEO isn’t about ranking for keywords anymore, it’s about satisfying intent. Search engines have grown smarter, and so have users. AI-enhanced search engines now understand context, not just terms.

That means:

1) “How-to” content should answer quickly and clearly.

2) Transactional pages need trust signals, social proof, and clear CTAs.

3) Navigational content should get users where they want to go, fast.

Our keyword research and content strategies at Atomic 55 are now built around searcher intent clusters, not just volume.

Experience: Make It Seamless

Google’s Core Web Vitals, mobile-first indexing, and AI-powered ranking signals all boil down to one thing: user experience. We recently wrote about this on its own. Because, like many of these factors, they are beasts of their own. Find the link to our latest UX article at the end of this paragraph.

That includes:

1) Fast-loading pages

2) Mobile responsiveness

3) Logical structure

4) Accessibility

5) Clean, distraction-free design

Atomic 55’s custom-built websites are designed with UX at the core, ensuring your visitors stay longer and convert more.

Output: Publish With Purpose

The explosion of AI content tools has made it easier than ever to generate content, but also easier than ever to flood the web with fluff.

To stand out, your output needs to be original, useful, and aligned with your brand voice. Whether you’re using AI to support your workflow or writing everything in-house, the goal remains the same: value over volume.

At Atomic 55, we use AI ethically and strategically, combining machine efficiency with human insight to produce content that ranks and resonates. It’s not all robots over here. We use AI no differently than a calculator is used to speed up math calculations.

Why AIEO Matters More Now Than Ever

1)Search Generative Experience (SGE) is changing how Google presents results.

2) E-E-A-T (Experience, Expertise, Authoritativeness, Trust) still matters, but now AI evaluates these factors in context.

3) Zero-click searches and AI summaries mean your content has to work harder to be the answer, not just rank for the query.

AIEO is how we adapt. It’s how we help our clients stay relevant. And not just on page one, but inside the answers themselves.

Ready to Build an SEO Strategy That Works in 2025?

Imagine if you had started implementing best SEO practices for your business back in the ’00s? Where would your business be today? You wouldn’t believe the results that some of these old dogs who lucked into doing it right back then have enjoyed their online positions. Some transforming to household names all because of great SEO strategy that was put in place decades earlier. The same goes for stocks, and all the other what if’s in your life. But as digital media consultants we are here to tell you that this is the direction you want to focus on for the future of your online presence.

At Atomic 55, we don’t just follow digital trends , we shape them. If you’re ready to create content and websites built for real users and AI-enhanced search, we’re here to help.

Let’s talk about how the newest vowels on the farm and see how AIEO can upgrade your digital presence. Get in touch.

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Trump Tariffs, Cross-Border Uncertainty, and the Canadian Response

Tariffs say a lot about influence, control, and perception. When the Trump administration previously introduced tariffs on Canadian steel, aluminum, and other goods, it rattled longstanding relationships. Trump tariffs have cast a shadow over what had been one of the smoothest international trade corridors in the world. As the possibility of further economic change looms, it’s no surprise that businesses are unsure of how to proceed. 

But the Canadian market has grit. It doesn’t buckle easily. Local businesses are already starting to adapt, show their Canadian pride, and prove the strength of our local economy. One of the smartest ways to adapt to changing economic policy is to strengthen your voice at home. Marketing agencies in Canada can help you do so by highlighting the benefits of choosing local. We understand the sentiment of Canadian consumers who are watching these international developments with concern. We know what builds loyalty, shifts focus to domestic growth, and taps into the pride of buying Canadian.

A U.S.-based firm may not grasp the nuance of a Canadian audience dealing with trade-related price increases or product delays. But a Canadian agency? We know how to talk to those people because we are those people. We understand the direct impact that these policies are having on Canadian businesses. 

Why You Shouldn’t Stop Working With Marketing Agencies in Canada

When times get tough, cutting marketing is tempting. You’re watching every dollar. But visibility is what gets you through volatility. Brands that go silent in turbulent times lose ground and often never fully recover. Marketing is your Trump tariff survival tool. 

Marketing agencies in Canada are equipped to help businesses shift their marketing plan during economic downturn. We have budget-friendly solutions that can meet your advertising goals even when it feels impossible. As business owners ourselves, we stay up-to-date with geopolitical shifts, policy changes, and consumer behaviour, because it impacts us too. We’ll tell you when to double down on digital or shift your messaging to meet a changing market head-on.

During past tariff cycles, the brands that held their marketing ground emerged stronger. They stayed visible. They reassured customers. They adapted messaging to the mood of the moment. That’s the kind of thinking we hope to bring to your business. 

Plus, cutting advertising sends a negative message to competitors, customers, and your own team. It says you’re pulling back. That you’re unsure. Staying active and portraying confidence, even with a tighter strategy, says the opposite. It says you’re still here, you’re adapting, and you’re ready for whatever the economy throws at you. 

Work With Canadians Who Get It

There’s no replacement for local knowledge. Especially not when dealing with something as unpredictable as international trade. Shifting focus from export-heavy messaging to domestic confidence is hard but not impossible. Even if you’re not directly affected by tariffs, your customers may be. That’s why it’s important to have messaging that reflects current realities without sounding panicked or reactive. 

We saw this clearly during the early months of COVID-19. Global supply chains froze, consumer habits shifted overnight, and entire sectors were upended. For many businesses, the instinct was to pull back on advertising. But brands that stayed present, that adjusted their messaging to reflect empathy, support, and flexibility, often came out stronger. Instead of pushing hard sells, they reminded customers they were still here. That reassurance mattered. It built trust during uncertainty and laid the foundation for recovery once the dust began to settle. Local context made the difference between tone-deaf and timely. Staying connected through clear, thoughtful communication is one of the smartest investments a brand can make.

Tariffs may be out of your control, but your strategy isn’t. Now isn’t the time to go quiet. Your brand needs to show up, reassure your market, and stay top of mind.

Marketing agencies in Canada are ready to help you do that. Invest in the voice that carries your message forward. Chat with our team today to discover the best path forward for your business in these changing times. We look forward to hearing from you soon!

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Fall marketing is not just about staying relevant; it’s about rekindling the excitement and connection with your audience. It’s a chance to show that your brand is capable of evolving. So, as the days get shorter and the air gets cooler, start strategizing your fall campaign to make the most of the upcoming season. In this blog post, we’ll share our top tips as a marketing agency Kelowna for prepping a fall campaign. 

Start Early and Audit Your Company Bandwidth

If you are only to take away one bit of information from this article, let it be to start building your campaign early. Businesses who want to stay ahead of the game need to ensure that their transition from summer to fall is as seamless as possible. This proactive approach not only allows for thorough planning and creative ideation but also positions your brand to capitalize on seasonal trends. Early preparation sets the stage for a cohesive fall marketing campaign that resonates with your audience and drives results. 

When you start to plan your next seasonal campaign, make sure that it takes into account the bandwidth of your staff, website, and related tech. To successfully carry your campaign over the finish line you’ll need to ensure that you have the required infrastructure in place. Otherwise, your genius marketing ploy could quickly crumble if your website isn’t able to handle increased traffic or your employees don’t have the tools necessary to support customer inquiries. Doing a seasonal audit of your technology and staffing is always a good idea as you work toward unrolling a new marketing initiative.

When strategizing your marketing campaigns, it’s crucial to acknowledge that not all audiences are alike. Your customer base comprises a diverse spectrum, ranging from those unfamiliar with your brand to devoted enthusiasts. Tailoring your marketing efforts to cater to these varying segments ensures that you effectively engage both new prospects and loyal customers.

For newcomers, focus on creating intriguing marketing initiatives that introduce your brand’s unique value propositions and offerings. Simultaneously, nurture relationships with your existing customer base through targeted campaigns that acknowledge their support and loyalty. 

Plan Content in Advance and Leave Room For Spontaneity 

As you work toward building your fall campaign, be sure to plan and create content in advance of the start of your new initiatives. This content can be in the form of graphic templates, filler blog posts, or imagery that you intend to put out. Having these foundational elements in place will help you stick to your plan when things get busy and contribute to the overall unity of your media. Another perk to building content like this is that it leaves room for spontaneous messaging. 

In today’s marketing climate, you want to ensure that the content you are putting out is relevant to current events—be it local or global. While it’s good to stay true to your brand and its campaign goals, having that extra bit of flexibility to chime into cultural happenings is ideal. Not only does this let consumers know that your business is up with the latest trends, but it also shows a sense of awareness. 

Moreover, integrating current events into your marketing content can enhance engagement and visibility. When done thoughtfully, aligning your campaigns with timely topics or local events can spark conversations, generate buzz, and attract attention from a broader audience. We had a great example of this happen to us when marketing for McKinley Lavender Farm (MKL) during Starbucks’ release of its lavender drink menu. 

While assisting in their campaign for releasing a new lavender simple syrup, we noticed the buzz surrounding Starbucks’ new lavender-themed drinks. Recognizing the synergy between their lavender-focused products and Starbucks’ campaign, they were able to capitalize on this cultural moment. This was done by creating timely marketing content and promotions that highlighted the unique aspects of their lavender products, drawing parallels and contrasts with Starbucks’ offerings. 

Contact Our Marketing Agency Kelowna, Today!

Hiring an experienced marketing agency Kelowna to help you construct the perfect fall marketing campaign is a great way to stay ahead of the competition! To learn more about our marketing services, contact us today. Our team of experts would be happy to help you with all things related to branding and marketing. For more information about what we do, feel free to reach out to one of our team members. You can find the latest updates about us on our social media page, or check out our blog for related content. We look forward to working with you in the near future! 

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Social Media Kelowna: Designing an Effective Strategy

Like with any good marketing campaign, posting to social media is best executed with a plan. Posting whenever you feel up to it will seldom lead to results and often makes for a confusing brand message. To get the most out of your social platforms it’s paramount to begin with a solid plan. Your social media strategy should serve as a guide that details your goals, measures of performance, and how you will attain your aspirations. To come up with an effective social media strategy it is important to start with some research into your audience. Before you post, take some time to evaluate who your current audience is and who you want to reach. Getting into the minds of your target audience will help you craft the right content. Ask questions like: who do they follow? What platforms do they use? And, what messages do they want to see? 

While doing audience research, make sure that your target audience fits with your brand identity. You want to make sure that your brand will interact well with your followers and the messages you hope to get across. Next, you’ll want to come up with a detailed content strategy that outlines how your social posts will contribute to the success of your brand. Be as specific as possible during this step to yield the best results. 

Finally, as we mentioned earlier, you need to have a way to track your progress. Thankfully, most social media platforms have built-in analytics tools to help you see how you’re doing from day to day and month to month. Using these metrics to check your progress will help you tweak your strategy and determine if what you’re doing is working. Keeping track of these results in a spreadsheet is a great way to show growth. 

Tips for Social Media Marketing in Kelowna

1. Plan it Out

Posting on a whim is not the way in 2024. Instead, it’s advisable to have a content calendar with posts scheduled to go out at specific times each day. Not only does this establish a routine for your followers, but it’s also more favourable for search engines. Consistency is a critical part of a successful social media campaign. So, it’s necessary to post regularly and in the same timeframes. There are numerous online tools available to help you schedule and post your content so that you can stay organized. 

2. Don’t Forget to Optimize

Similar to how SEO is used for your blog/website, it can be used for social media posts. Optimizing your social posts is a great way to increase your odds of your content being reached by a wider audience. With more people turning to social platforms to search for information, it’s critical to optimize your content for discoverability. This can be done by using the right keywords in captions, titles, hashtags and alt text. Next time you make a post, employ SEO best practices for greater visibility. 

3. Engage With Your Audience

Lastly, we encourage you to engage with your audience by whatever means necessary. For instance, if a viewer leaves a positive comment, respond back so that they know they are being heard. Similarly, you can like and favourite people’s responses to make them feel seen. Another way to engage with your viewers is to do social media polls or giveaways. These are both great options to get a better understanding of your audience and increase interactivity. 

Contact us Today!

Hiring an experienced team to help with social media Kelowna is a great way to ensure that your business gains visibility online! To learn more about our marketing services, contact us today. Our team of experts would be happy to help you with all things related to branding and marketing. For more information about what we do, feel free to reach out to one of our team members. You can find the latest updates about us on our social media page, or check out our blog for related content. We look forward to working with you in the near future! 

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Introduction

Spotting Generative Content in the Wild

Should AI-generated content be labeled

Teaching AI My Voice

The First Prompt

Chat GPT’s Take on My Style

The Second Prompt

Chat GPT or Me?

The Results

This article specifically talks about finding your voice when using AI for content creation. All images are Generative.

I swore I would follow up on my last blog post about Chat GPT and here’s the deal. I’m so obsessed with AI right now that it’s all I can think about, so this follow-up post was easy. Everyone is immersed in AI right now. That is a fact. If you are in business, school, etc. you are 100% using AI for something. Grammarly, Bing!, Zoom, Chat GPT, Adobe, Google whatever it is AI is sliding right into the mix. It’s a suggestion here, a slight rewrite there, and of course, you had to be living under a rock not to see the U2 concert in Vegas at the AI venue of all venues, Sphere. You know what, in most cases, the robot is a pretty nice little companion in my work day. It helps immensely to speed up the monotony of the daily mundane necessary to complete work these days.

I for one am enjoying it, but I’ve also seen enough Sci-Fi in my life to identify with the existential threat that AI experts are warning of. That’s another opinion for another day. For now, I’m all for letting the legislators and policymakers sort that out. What I do cringe about right now is something I hope to educate my own customers on. The misuse of Chat GPT in your marketing. At the end of the day, AI can be very helpful, but we’re encouraging you to think of it as more of a brainstorming tool than anything else.

Chat GPT in the hands of the customer is easy to spot

First of all, ‘Hands of the customer’, to us, means that you aren’t learning to become a prompt engineer anytime soon. You’re likely using Chat GPT Free and you’re likely using it in the same manner you would a search engine like Google.

Below are a few of the dead giveaways in the articles that I have been receiving:

1. The content always has a title that reads Introduction and Conclusion.
2. There is almost always a colon in the headline of the article
3. There will be a list and it will probably have emojis
4. The introduction and conclusion are almost identical
5. The content is redundant, especially in the middle where readers tend to lose interest in articles
6. The content is mildly incorrect and can contain everything from grammatical errors to factual inaccuracies and relevance issues.

Secondly, I still struggle with whether or not being able to identify that something is AI generated is bad. I’ve seen more customers take an interest in their own content for once in my life. Is that a bad thing? A lot of people struggle with the mechanism of writing, but they might have the imagination and ideas. AI can help immensely for those less educated, equipped, or inclined to bring their ideas to life.

Should creative, news, and anything that AI touches be labeled?

I don’t see the harm in that – yet. I don’t think that just because content has come from a machine it’s automatically fake or disinformation and doesn’t add value. AI is going to reshape a lot of industries, especially when it comes to education. The way we learn has been fundamentally changed and in ten years it will be a moonscape compared to what we’re used to. Forget new grading systems – that’s not worth complaining about.

For example, my daughter was discussing a friend who is in the Engineering department at her University. He had a paper to write. He used Chat GPT to formulate the topic for his paper and generate the base of content for it. After he got it to where he wanted it, he moved it over to the AI Assistant in Grammarly. Grammarly made some further suggestions and edits. Essentially, it allowed him to polish Chat GPT’s grammar and imbue more of the tone he wanted. The whole process took less than an hour. His weekend was free. Did he learn anything? I can’t say, and maybe that’s where the issues will stem because there are some jobs that robots can’t do – yet.

Teaching AI my voice – not as easy as I hoped 

A big thing that younger students and those with less experience in the computer science department are missing is the ability to create meaningful prompts. Rather, they do as I stated above, and use Chat GPT the same way as a search engine to produce a pretty generic response. Write me an article about mortgage rates, why are high-interest rates bad, etc, etc. I was really interested in trying to teach the AI how to learn my voice. I found an article on Forbes that laid out a five-step process and the results were not quite what I wanted, to be honest. For the purpose of this article though, they’re nothing short of amazing to show the difference between human writing and AI writing even with some elevated prompts, training, and a background in “the industry”.

Take a look below.

AI for content creation – The first prompt is the deepest

I started with my last article as a jumping-off point. My goal was to use AI for content creation to generate a follow-up article that sounded like I genuinely wrote it. I began by using the Ghostwriter prompt and essentially told Chat GPT to analyze my writing style and tone. Below is the prompt I used and the subsequent AI response.

You are an expert ghostwriter, world-class at capturing your client’s authorial voice. You are also an expert in natural language processing. Below is a blog post written by your client. Please use natural language processing to create a paragraph that describes key characteristics of your client’s voice, so that an LLM could write in a similar voice using only the paragraph as input: [pasted content from https://atomic55.net/open-ai-and-how-content-creators-like-me-really-feel-about-it/ ]

How Chat GPT interpreted my voice

Your client’s authorial voice in this blog post can be described as informal, conversational, and introspective. They start by addressing the prevalence of AI and OpenAI, expressing a certain weariness about the constant discussions surrounding the topic. They use colloquial language and rhetorical questions to engage the reader and convey a sense of relatability.

Your client’s voice reflects skepticism initially, with a touch of resistance to the idea of AI and Chat GPT replacing human creativity. They narrate personal experiences and conversations, including heated debates with family members, which adds a personal and relatable touch to the writing.

As the blog post progresses, your client’s voice becomes more contemplative and self-reflective. They discuss their observations and concerns about AI, both in terms of its impact on education and content creation. There’s a sense of curiosity and openness to exploring AI’s potential benefits, even though it comes with a hint of guilt and uncertainty.

Overall, your client’s voice is characterized by a balance of skepticism, curiosity, and a genuine desire to understand and navigate the evolving landscape of AI and Chat GPT. It combines personal anecdotes, introspection, and informal language to connect with the reader and convey their evolving perspective on the subject. An LLM can emulate this voice by using a similar tone, rhetorical questions, personal anecdotes, and a conversational style to address the topic of AI and Chat GPT.

I found the analysis of my writing voice to be bang-on accurate. So much so, that I had high hopes for the next prompt using AI for content creation.

The second prompt – designed for a better you.

This is the article Chat GPT returned back to me.

Embracing the AI Wave: An Update on My Journey with Chat GPT

Hey there, dear readers! It’s been a while since I last shared my thoughts on the ever-evolving world of AI and Chat GPT. Today, I’m excited to give you a peek into what’s been happening since my last post. Plus, I’m adding a sprinkle of Tina Fey’s witty charm to keep things entertaining.

First things first, let’s talk about how I’ve been using AI lately. Drumroll, please… I still refuse to let AI infiltrate my reports, emails, or any personal communications with my clients. Call me old-school, but some things are sacred, and I believe the human touch is irreplaceable in these areas.

Now, onto the juicy stuff. I’ve been experimenting more with AI, especially when it comes to crafting articles and handling routine tasks. But, here’s the kicker: I find it as redundant as rehearsing lines for a comedy sketch. Sure, it helps with the heavy lifting, but boy, does it need some serious editing and polishing to make it sound remotely human.

Speaking of edits, my AI radar has been on high alert lately. I’ve become Sherlock Holmes when it comes to spotting AI-generated content. Whether it’s news articles, catchy headlines, or even social media posts, I can almost smell the algorithms at work. It’s like having a superpower, but it also makes me appreciate authentic, human-generated content even more.

Now, let’s dive into a thrilling new chapter of my AI journey – generative AI for images. I have to admit; I’ve fallen head over heels for this creative powerhouse. It’s like having a magical art assistant, and Tina Fey would probably agree that having a sidekick like this is the ultimate dream.

You see, I’ve discovered the beauty of originality and uniqueness in the world of generative AI for artistic purposes. And here’s the twist – I don’t feel an ounce of guilt about it. Why, you ask? Because it takes imagination to fuel these AI engines. We’re not just replicating; we’re conjuring ideas at warp speed. So, I’m all for it. After all, Tina Fey herself would appreciate the efficiency of turning ideas into reality faster than you can say “Liz Lemon.”

Now, for a quick family update. My daughter, who’s been riding the AI wave with me, has dived even deeper into the world of Open AI, Machine Learning, and all that techy jazz. She started with generative AI for her final project last year, and now she’s swimming in it like a pro. It’s incredible to see how quickly the younger generation adapts to these innovations. I guess she takes after her old mom, huh?

In conclusion, my AI journey continues to be a rollercoaster of discovery and intrigue. While I remain a steadfast guardian of human communication, I can’t help but embrace the AI tools that make my professional life more efficient. Tina Fey’s sharp wit reminds me that humor and creativity can coexist with technology. So, here’s to the future, my dear readers, where AI and human imagination collide in a harmonious dance. Stay tuned for more updates because this journey is far from over!

AI for content creation – It didn’t pass

I found that even using a sophisticated, detailed prompt couldn’t keep Chat GPT from initially revealing itself. In fact, the very first thing on my list of key ways to determine if it’s machine-generated content or authentic content was the title. And there it was. A colon. Next, was the 15% Tina Fey direction. It couldn’t use her voice and style, instead, it used references to her throughout the entire article to tell readers, hey this is just like Tina Fey. This was just one area that made the content cringe-worthy.

However, there were still three more prompts to get through in order to train this follow-up piece to emulate my voice.

More on that in my next follow-up to the follow-up – Part 3 is coming.

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Help for the Routine

Enter Chat GPT

Spreadsheets

Chat GPT and Grade 9 Socials

Rude Awakening

When I started Using

Efficiency

Cheating

Help Me

Feeling the Guilt

Experimenting

Part 2

Are you sick of hearing about it yet? Chat GPT, Open AI, AI – whatever you want to call it, it’s almost as prevalent as inflation is in the news today. The truth is, there’s so much discussion around AI that it’s becoming a desensitized topic. From whether to ban it in classrooms, to robots taking over as the new real estate brokers, there’s a lot of speculation on what industry is being taken over next. 

Will Chat GPT, ruin our brains and steal our jobs? Maybe. The other hard truth is that this is an incredibly powerful and unrealized (by many) jump in technology. We’re on the cusp of something.  What that thing is, it’s still too early to tell. But, here’s what I’ve learned so far about Chat GPT in particular and how I have used and continue to use it in my daily work routine. 

Routine is the operative word. Chat GPT takes the mundane out of routine work.

Writing content for one specific genre day in and day out, for years on end takes a toll. It heavily taxes your creativity, and it can be a struggle to come up with new ways to sell the same flavour of pies every day.  And that’s insight coming from someone who has been steadily writing content and selling pies since they can remember. Similar to a manufacturing job where you’re putting nuts on bolts day in and day out, writing about one specific topic for clients each month loses its brain-stimulating luster over time. 

Enter Chat GPT. 

At first, I was not only skeptical of Chat GPT and what it promised, but I was also a harsh, outspoken critic of it. I hated the idea of Chat GPT. I didn’t agree with commentary, that it could create content better than a human could. So, I immediately judged it as redundant, dumb, non-factual, biased, and a fad. Without ever even giving it a try.  After all, why would you try it if you knew you didn’t need it?

Spreadsheets

The conversation was between me, my husband, a 25-year experienced programmer, and my daughter, a second-year university, media studies and computer science student at the time. She was writing a paper on Chat GPT, and we were chiming in as parents who also had a vested interest in the topic because our livelihoods were said to be somewhat at stake.  

The debate was heated more than our dinner that night. Me taking the stance above, my husband sharing calm facts about Open AI and what he has been waiting for, and my daughter, who had all the recent data and facts to back up his points. My husband was a little too giddy and matter of fact, which made me even more ‘passionate’ about my feelings on the matter. He pragmatically stated that AI should be looked at as an efficiency tool. We didn’t villanize the spreadsheet when it was released in 1979 on the Apple II?

The debate eventually turned into dinner being ready. But it was never the end of the conversation. There were many more conversations, and papers to be discussed as the year wore on.

Chat GPT and Grade 9 Social Studies.

As much as I hoped it would die with the next news cycle, talk of Open AI and machine learning only got more fervent. My daughter was writing even more about it in university, and my son, a student in grade 9, was seeing his classmates start to use it for classwork. That’s when I really started to take note. Because if anyone wants to spot the next big trend, then you know it starts in middle school. Middle school kids or Tweens are almost always responsible for defining what’s next for culture. I had no choice now but to stare Chat GPT in the face and see what was really going on. 

My son’s Grade 9 Social Studies teacher explained to the class at the start of the year that there would be no leniency on plagiarism in her class. Anyone caught copying content verbatim from Google or anywhere else would receive a big fat 0 on their work.  Nothing new or revolutionary about that point being made in an educational setting. Perhaps what makes it noteworthy is that she also added a caveat that using AI or Chat GPT as the students were familiar with would also result in the same zero grade. 

Time for a rude awakening.

She meant business, and she claimed that she had a way to check. It turns out that her brother was at the forefront of developing Open AI and is a professor at a leading Canadian university. When it came time for final grades she assigned 0’s across the board to every student but ten or so. She also attached a note with a time slot to meet with parents so she could explain the change in grades. Many students saw their 90’s turn to 0’s, and parents wanted to know why. 

My son already knew my position on AI would land him in hot water if it ever came to light that he wasn’t exercising his brain without the aid of the Internet, so he was safe from a nil grade. My feeling is that most parents wouldn’t know what Chat GPT was, to begin with, let alone that their kids were using it to pass Socials 9. I’m sure they got a crash course on it before summer break began.

So, when did I start using?

It sounds like a dirty thing. When did you first use Chat GPT? What was it for? Maybe, for some of us, it still is.  I’ve been watching documentaries on addiction lately.

The first time I used Chat GPT was playing around with my daughter on her laptop. We asked it basic questions, and then she showed me how she used it to research a paper on itself, essentially. I didn’t think much of it, just that it seemed a lot like an improved search engine. 

Look at you, all efficient and stuff.

Then I noticed that my daughter had the Chat GPT tab open more often than not when she was working this summer. I knew that she was writing more because she was helping to take over some of my workload, so I started reading some of the articles she had recently posted. My daughter is an accomplished writer well beyond her years. She’s been producing content almost daily since the 11th grade and has multiple honours in English to support her. 

The articles I read were polished. They had a fine point on them. There was no room to improve or expand they were just – done, for lack of a better word. That’s when I knew she was using Chat GPT to help churn out the endless content that had fallen in her lap. Was she editing the articles? Yes, she was definitely overseeing the content that was generated by the machine. She was responsible for the topic, and for guiding the AI to create a base for what she needed. From there, she optimized the content for marketing purposes and ultimately crafted the content that she would post. 

Is using Chat GPT cheating when using AI for content creation?

If you consider that it’s taken me an afternoon to write this article then you can begin to see where the lure of Chat GPT comes into play. It’s a time saver. First and foremost this is the most significant benefit that I can take away from using AI to create content.  I know how to write, and I don’t struggle with concepts, or coming up with questions that need answering.  I find research on most topics interesting and I don’t need to lay out a framework for writing articles. Words come easy to me and developing an introduction, body, and conclusion are second nature. 

Like any working parent, I have a busy schedule, as such, I try to maximize my efficiency so that I can have a spare moment.  We’re also business owners and the name of the game in business is to bill as much as you can in the shortest amount of time for quality work. You see where I’m going with this, right?

Help me sound friendly?

I first used Chat GPT to answer a question about a lease agreement in July this year. In August, I used Chat GPT four times. Mostly to edit my tone in a few emails I was sending, because I have the tendency to come across as argumentative when I know I’m right. I wanted to see if AI could make me less bitchy and more persuasive and friendly. To my surprise, it did, and the results were well received on the recipient’s end. I took this as a win and this may indeed have been my turning point with Chat GPT. 

This month, my daughter started her third year of university.  As a result, my workload of content creation got dumped back in my lap. Last week, I used Chat GPT seven times. All queries were work-related and helped me produce content for customers. I used my own prompts and bullet points and in every case, the first draft returned in the results was pretty close to perfect.

I lack time in my job – in my life.  Writing an article from scratch takes more time than one imagines. Editing, formatting, proofreading, rearranging, and re-reading until you’re so sick of what you’ve written you just want to start over. This is the daily plight and Chat GPT takes away that pain point. It gives you time because it gives you results in seconds. When fed the correct information, it is a major asset, especially in the area of content creation. 

Feelings of guilt don’t outweigh the clarity of efficiency.

I spent the weekend thinking a lot about Chat GPT and how I felt about using it.  Was I happy with the results? 100%. The articles were succinct, easy to read, and allowed me spare time to engage with my customers on more important topics. Was I feeling guilty that the words didn’t flow directly from my brain? 100%. I felt like I was shortchanging myself and that ultimately I was writing my own pink slip.

That feeling still hasn’t left. However, when I take a step back I can see with more clarity. What I see is that writing and producing content is only a small part of what I do for a customer each month. For one, there’s my experience in the industry and the content has to start from something, an idea, a concept, or a current event. Then it needs to be edited, optimized, and posted. And finally, it needs to be shared across the right mediums. 

Life is an experiment, especially when you’ve spent your life working in tech.

I’m planning to continue my use of AI to assist in content creation. It saves me an immense amount of time and quite frankly the content is no better or worse than what I would write on my own. I’m getting more excited at the prospect of what I can do with more time to spend on my customer’s accounts. Imagine if you could get rid of the most mundane part of your job and offload it to a partner who produces consistent results for you in a fraction of the time. That’s Chat GPT.

Too much opioid use can cause your brain to rely on the artificial endorphins that are created. Once your brain does this, it can even stop producing its own endorphins.  That’s my worry about my Chat GPT experience. Will I regret it in the future? Will I become addicted to allowing AI to manage my time more efficiently? Time will tell and I’ll be sure to keep you updated. 

The post Open AI and how content creators, like me, really feel about it. appeared first on Website Design Company Kelowna BC - Atomic 55.

What is AI Content Writing?

AI content writing has recently become a hot topic of discussion. This is all thanks to the free chatbot called ChatGPT, which is able to answer a range of different questions/prompts. For instance, ChatGPT can solve coding problems, write essays, explain complex topics, complete resumes, and much more. Because of its vast capabilities, many businesses that have long relied on SEO for their marketing have been thinking about ditching their marketing companies and hiring ChatGPT instead. But, what exactly is AI content writing? And, aren’t there other AI tools that help with SEO? 

Put simply, AI content writing is merely the process of using an artificial intelligence (AI) writing tool to create online content. This could be copy for your blog, captions for your social media, emails, or anything else. Contrary to popular belief, AI content writing isn’t a new topic. It’s only been made a topic of discussion because of the free nature of ChatGPT. Before ChatGPT was released, there were several other AI writing tools on the market. However, they all required a paid subscription. But, AI writing tools aren’t just limited to the ones that can generate copy. There are numerous other kinds of AI writing tools that you’ve probably been using for years.

Types of AI Tools for Content Marketing 

When it comes to marketing, there are three main types of AI tools that businesses and marketing teams may use. The first is, writing assistants. These tools do things like spell check or complete your sentence by suggesting the next word. Writing assistants are built-into software like Google Docs, Microsoft Word and Gmail. As well as, on devices like your smartphone, laptop, or tablet. And, if you are a user of Grammarly or other proofreading software then you’ve also used an AI writing assistant. 

Another common category of AI tools used for marketing (specifically SEO) are SEO support tools. For example, SEMRush, CoSchedule, Yoast, Copy.AI, or chatbots that answer customer questions when a real person isn’t available to help. 

And, lastly, we have content writing tools. These tools are those like ChatGPT which are able to write entire articles for you.

Why Does it Fail?

It’s undeniable that AI has come a long way from where it once was. However, in any creative field, it is hard to automate things that require a human touch. Unfortunately, we are not at the point where AI can be left to its own devices and relied upon to create meaningful content for our marketing. 

In many cases, AI content is very repetitive and robotic. If you’re trying to convert people into customers this kind of content isn’t going to cut it. Furthermore, while the content may be grammatically correct, it could be littered with misinformation/biases. Since AI tools are only trained on a limited set of data provided by their creators, more often than not, this software will spit out incorrect information. 

An example of this can be seen in the fact that ChatGPT doesn’t know anything beyond 2021. And it has been known to have political, racial, and gendered biases due to the information its been trained on. 

Why You Still Need a Kelowna Website Design Team:

If you’re still not convinced that you need a Kelowna website design team, here’s a list of reasons to keep them around. 

• You need a skilled professional to research relevant keywords and hashtags
• AI tools cannot write content without someone giving them a prompt
• Writing needs to be revised to ensure that it fits with your company’s brand
• Content should also be proofread to ensure that it is readable for your intended audience 
• A skilled professional must review content for accuracy and biases
• The content should be looked over and rearranged for maximal user experience and the best SEO results
• Good SEO content needs external and internal links, as well as, images which need to be input correctly by a human
• Failing to revise AI copy and make changes can result in your content being flagged as spam for violating Google’s guidelines. Typically this results in your articles being deindexed, which means they no long appear in search results (this has a very negative impact on your website and digital presence)

Contact Our Kelowna Website Design Team Today!

For now, content writing is best left to the humans of the world. Especially when it comes to SEO content marketing. If you’re in need of a Kelowna website design team, contact us today. Our web designers would be happy to help you create the right website for your business. For more information about what we do, feel free to reach out to one of our team members. You can find the latest updates about us on our social media page, or check out our blog for related content. We look forward to working with you in the near future!

The post Kelowna Website Design Team On: Why AI Content Writing Isn’t Effective appeared first on Website Design Company Kelowna BC - Atomic 55.