Well thankfully that dreaded hockey stuff is over with and the office has settled down a bit. It was getting a little tense over here on game days. We’re now back to business as par use and really looking forward to some monumental changes that are coming up in the next couple of months. We can’t exactly disclose the details yet, but give us a week or so to let the dust settle and then we’ll drop our drawers.
The big thing in the news these days surrounding the old Internet industry is the end of .com. I’m actually surprised that there hasn’t been more discussion and fever around this topic. It’s pretty crazy that as of Jan. 2012 people corporations with deep pockets can shell out $185k to get their own personal corporate domain extension. Great for solidifying your brand and I have to say I’m insanely jealous that neither I nor my clients will have the cake to shell out for one of these vanity extensions. It’s almost a little sad though. We’re now taking the Internet and really dividing it into have vs havenot. We’ll now be able to clearly recognize who’s playing with the big bucks and who are the peons scraping by. There’s something to be said about the Internet of old or Web 1.o. It was a level playing field of sorts, where it didn’t matter if you were rich or you were poor. We all had the same access and the same rights. We all had to duke it out for the perfect .coms acquired through Go Daddy. We all had to endure the ridiculous auto-suggested domains when your name of choice was not available or on ‘backorder’ and that means that the early adopters were further ahead then some of the slower to move fat cats. That was the Internet. My Internet. Your Internet. Steve Jobs Internet. It was all the same. The introduction of this kind of a price tag on a domain is a little disheartening. ICANN is now essentially creating an exclusive club that only very select pocket books can join.
I’ve seen a couple of good points raised about SEO and how Google will rank these vanity extensions and I’ve also heard a few barking about who decides who gets priority over certain terms? Will decisions be made based on application status (that would be the ultimate hypocrisy), will priority be given to US applicants?
So many questions. What does everyone think of this? Do you think corporations will pay? Will you save your money to get a vanity extension? Will you try and convince your clients that this is a good thing? Do you think vanity extensions will change the SEO game for good or evil? Will Apple be the first to deploy the vanity extension? I wonder if they’ll have a VIP registrar? A sweet little password protected area with limited access? I wish I had $185k to throw away… any sponsors want to buy me a vanity name? I guess for now my shameless self promotion will have to be done the mainstream way. Follow me and friend me blah blah blah www.about.me/andmywork