One of the latest equivalents to an online crack addiction is Pinterest, a social media outlet that allows users to create themed boards and ‘pin’ pictures related to each heading (but if you’re reading this, chances are you know the details). The site allows you to add descriptions to the photos you pin, but the words you tack on really don’t matter as much as the visual collage you’re creating. Seems simple enough, and it’s sweeping the online world at the speed – or should we say the cost – of productivity. We wouldn’t call it new, Pinterest has been kicking around since 2008, but in the few months it has blasted off into Social media Superstardom. Once seen as another way to make the work day go faster, Pinterest is offering many benefits to businesses, in service and in retail, and can keep the social media ROI coming in at an alarmingly fast rate. This isn’t just for retail – although we HIGHLY recommend it for you shop owners.  Service companies can benefit as well with data charts and infographics, or if you think outside the box you can build brand association with colour themed boards that correlate to your logo or share pins your target audience would enjoy.

We’ve seen a flood of Pinterest articles popping up on the web these past couple weeks, and yeah I guess this is just another one. But we want to give a piece of advice that a lot of these experts are ignoring. If it’s not going to work for you, don’t use it. That may seem like obvious advice, but we’ve seen a fair share of companies feel obligated to join the latest craze only to let it fall by the wayside.  Just because Pinterest is the biggest trend since organic peanut butter does not mean you have to jump on the bandwagon. Getting into pinning will not help if you don’t plan on being faithful to it. I’m sure we’ve said it before, but commit to social media networks you will actually use, nothing puts an ugly smudge on a brand like a company account that sits there woefully underused while online visitors wonder “what the heck happened?” Your presence on the Internet should be cohesive and dynamic; that means having no accounts sitting there collecting dust. Don’t let Pinterest become that New Year’s weight loss resolution you’ve already abandoned (c’mon it’s almost March and you haven’t lost a pound yet have you?)

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Photo courtesy of midiman