In the modern era of web development, more and more companies like Wix and other website builders are popping up. Many people believe that using these types of software and building your own website is easy and cheap. But the reality is that hiring a professional marketing agency to build your website is still the best way to promote your business, and the best bang for your buck.
Cons of using website builders
Because people are starting to ask questions about website builders, and whether or not they are the way to go, we’re going to tackle the Cons of these builders first. To really give you an idea of what you’re missing out on with a professional website design company.
Wix and other website builders are really not that customizable and do have quite a bit of limitations when it comes to the design and the features they offer. Because of this, they are mainly only suitable for smaller business. Larger businesses or franchises will not benefit from these types of websites, as they may need additional features like shopping carts, region-specific websites, etc.
Most of these website builders only come with a small variety of templates to choose from. Because of this many of their websites start to look very similar to others, and even your competition. This will end up making your website look very generic, and may be off-putting to some users.
Lack of customization
As mentioned above, there are other disadvantages with these types of sites when it comes to customization. If your business starts to take off, and you need to add a shopping cart, or integrate an online store, etc. You are limited to what you can do, as most of these website builders do not support third party integration/embed code.
You are on your own
When using website builders you are basically on your own when it comes to marketing strategies, SEO, lead generation, etc. They don’t have professionals on hand to educate you, and help you setup a proper marketing strategy to get your website out there. Without a professional agency to help guide you in the right direction, and do the search engine positioning, optimization, and lead generation for you, you are basically left guessing on what to do, and your website will never gain any rank or get you any business.
Return on Investment
When using sites like Wix you think you are saving money, but that couldn’t be further from the truth. You will actually end up wasting your time and money. Since Wix has a fixed monthly fee, you will find that you eventually will end up paying more than your website is worth, and what you would have paid hiring a professional Kelowna marketing agency, to build you a custom website.
Pros of hiring a professional marketing agency in Kelowna
Now we are going to cover the Pros of hiring a professional web development company to build your website.
Cost & Longevity
Custom websites can come with a bit of a higher cost, the long-term expenses of operating and maintaining your website are much lower. Once your custom website is completed it is yours for as long as you would like, unlike companies like Wix, where your website is completely deleted from existence as soon as you cancel or stop the monthly payments.
Hiring a professional team to build your website means the design possibilities are endless. If you want a design that is completely custom and unique to you and your business, your team will research your needs and design you something completely custom from scratch. Meaning you won’t run into any websites that look exactly like, or similar to yours.
If you wish to use a template, they are virtually millions of templates on the internet for you to choose from. Unlike website builders that have a limited library of designs.
SEO and Lead Generation
Easily the most important thing for getting new business online is search engine positioning and lead generation. For SEO, professional marketing companies spend hours doing research on your market and your competition, finding out the best keyterms to focus on. As well as optimizing your website to ensure you are being found under those keyterms, and optimizing the structure and page speed of your site, to ensure it meets all the criteria of the search engines.
Lead generation is key for driving sales for your business, and once your website is found in the search engines, you’ll want to make sure you have the best tools in place to get those leads. Professionals know the best techniques to generating leads on your website. Like adding calls to action throughout the site, and using the best software possible to make sure those leads get to you in the most efficient way possible.
Hiring a professional marketing agency insures that any changes you may need to make at any time in the future, will be done professionally and efficiently. With only your businesses needs in mind.
Professional marketing agencies are experts in their field, and strive to give you the best advice and help they can provide. They will suggest necessary upgrades to your website to make sure it is up to date with the latest trends and technology. Such as why you need an SSL certificate on your website.
While website builders like Wix and other software may seem like a good idea at first, in the end you are hurting your business by basically wasting your money and time on a website that isn’t going to give much back. Hiring a professional Kelowna marketing agency is your best bet, as they are the professionals and dedicate themselves to building you the best website possible. If you have more questions contact your local Kelowna web design company, Atomic55, today!