The days of heated disputes about the importance of a site theme have gone, but the new era suggests the need for revised approaches. It also introduces new tools that help you understand if a particular theme is maintained well across your site. Vertically themed sites have always served Google well and they are still preferred by all of the major search engines. The perfect presentation of information assumes a correct and logical division of data that is centered on and unified by the main topic.
Like most webmasters who constantly update their site content, if you are concerned that your original theme has been diluted by posterior additions and might no longer be playing first fiddle, then see our recommendations below. These will help you evaluate quickly whether the site theme you’ve chosen is prominent enough for both your human visitors and the search engines.
1. Create a sitemap that contains page titles to see if your site’s structure and the keywords included in the titles deliver your main idea capably. You can do this by contacting Atomic 55 to generate an HTML map for your site and review the titles. We will analyze if the keywords facilitate a visitor’s perfect understanding of what your site is about? Are they related well to your general theme? On a side note, this process will also help you identify and correct any incorrect or repetitive titles.
2. If your site is not particularly large, you can create a text file that includes all of your important content. Use a tag cloud generating service, such as those available at http://www.tocloud.com or http://tagcrowd.com/, since these will allow you to conduct a quick, visual test of the idea search engines will get about your site content. If you see that your main keyword phrase is captured as the largest and boldest of the words, then you are on the right track. The same test can be applied to each of your important individual pages as well as the logical site divisions that share the same subtopic.
3. Pay attention to the word pattern the tag cloud generator produces for your site or page. Here, it’s important that it form a well-defined profile of the related words. The more closely related the keywords, the better chance you have to achieve top rankings in the long run.
Although internal links are not as important as outbound links to produce an immediate boost in rankings, the anchor texts of those internal links are certainly powerful enough to maintain the theme of a site. The best part is that you can manage these links yourself any time you choose.
4. Analyze your internal link structure to ensure that the site’s pages link properly to the important optimized pages. For this, you can contact Atomic 55 to examine the Internal Links report from Google Webmaster tools, or Yahoo Site Explorer. Additionally, your auxiliary pages should include proper anchor texts that link to your optimized pages wherever it makes sense – both for your site visitors and search engines. You can also use Web CEO’s Editor (the “Links” and “ALTs” tabs under “Web Pages”) to view and edit the anchor texts of your links and the alt texts of your image links.
5. Finally, you can use other Google Webmaster tools from “Your site on the web.” These utilities will help you see the keywords Google found on your site as well as the links and anchor texts (separately) to your site. Alone, however, these do not provide sufficient analysis to allow you to obtain a proper understanding of the information about your site that Google considers important.