Your site”s link profile: learn how to get high-quality and diverse links

So much has been said about link building that reading every new article is like learning all over again that the grass is green and the sky is blue. However, some things need more accurate definition. You are usually told that nearly all links are important, and the more you get, the better. It”s not exactly true.

Search engines treat your incoming links as natural and do not suspect you of buying links if your link profile is diverse (i.e. you have links from different sites that are relevant to yours). Dofollow, one-way links from thematically close but new and relatively small sites, might be as useful as links from older and larger authoritative multipage sites. Especially valuable are in-content links with keyword-rich anchor text.

10 ways to diversify your links for the sake of long-term ranking

1. Start a Squidoo Lens on your topic.
Create unique quality content, use appropriate keywords and link to your site. You will then have relevant dofollow links from a site that search engines like.

2. Comment on dofollow blogs.
There are some blogs that have removed the “nofollow” tag on their comments. Most of them are, of course, moderated, so add only valuable and useful comments.

Here are some places to find such blogs:

Comment Hunt
DoFollow Blogs
Courtney Tuttle DoFollow blogs
InlineSEO

3. Become a guest blogger.
Who knows more about your products than you do? Write a blog post on the theme of your expertise and suggest it to big blogs in your niche. Even if you can”t make text links to your site in an article, still quite effective because your author link at least points there, and you will start gaining some reputation and visitors.

4. Write testimonials.
Offer webmasters or software vendors testimonials on their products or services that you use. Usually a link to your site will be a polite response in exchange for the testimonial.

5. Contribute to wikis.
The largest known wiki is Wikipedia, where you can add information about your site where it is appropriate. Remember, you should provide information, not advertising. Look for wikis that are related to your website and mention your site as an external resource – if it improves reader experience.

6. Post press releases.
Use press release distribution services; hundreds of press release websites will list press releases inexpensively or even free of charge and include keyword-rich anchored links back to your website.

Here are some such services:
PRLog
OpenPR
PR.com
I-newswire

7. Submit your site to relevant directories.
Yes, it sounds old-school in the age of social media, but links from niche people-edited directories are still valuable. Besides, even if these links do not greatly increase your rankings, they will bring you targeted, highly relevant traffic.

8. Submit articles to article directories.
Try writing unique articles with your keywords and link them to your site, then submit these articles to article directories (use the Web CEO Submission tool to take advantage of the most popular ones).

9. Take part in Yahoo Answers.
Where appropriate, respond to questions on Yahoo Answers and add a link to your site as an external resource to get more information on the topic.

10. Use social media.
Add social bookmarks icons to your articles and remember to submit your texts to social media sites. If your content appeals to social media users and becomes popular on one or more high-traffic social sites, your site will be linked to from numerous sites around the Web, beyond the original social sites you have submitted it to.

[A few SEO MixTour issues will discuss social media link building and optimization. Do not miss them!]

And remember, links are not only a way to increase your search engine rankings; they are a great way of attracting new targeted traffic that is converted into buyers. That is what you want, isn”t it?