Category Archives: Blog

Like Smoking, Cold Calls Kill

We had a very interesting article fall into our laps the other day, that, at first glance, appeared to be dated circa 1991, but, alas, was not. We present you: . Sadly, the author of this article did not decide to include the most important point in their conclusion (which should really have been presented …

Atomic Update: Formal Fridays

So if you know anything about us at Atomic 55, it’s that we like to be um, comfortable. Well a new leaf has turned and we are cranking out the swank every Friday (if we can keep this up) with Formal Fridays. Gone will be the Fridays we show up in ball caps and worn-out …

Social Media ROI Dilemmas

We get asked a lot what the ROI (Return On Investment) is with social media. The timeless goal of many businesses getting into social media marketing for the first time is that they want to create a direct ROI as a result of these marketing efforts. We are deeply sorry to inform you that this …

Office Experiments: Jumping Stilts

Believe it or not, we don’t just work and work during office hours. As baffling as it might be to believe, we stay after hours too (after being forced to tolerate each other 9-5 mind you) to conduct some very serious research. Example: If we put the tallest man in the office in a pair …

Your Face is NOT Your Logo!!

Alright, we’ve got a score to settle with all you Lawyers/Accountants/Realtors/Dentists/Doctors/Car Salesmen/Investors/Mortgage Brokers/Whoever else…your face is NOT your logo!! It’s unfortunate that a business’ branding can suffer so deeply by having nothing but people’s faces plastered on business cards, signs, billboards, letterheads, whatever…it’s frankly embarrassing. Be a grown up and get some proper branding done. …

Alright Everyone, Listen Up!

Facebook will be updating their ‘Pages’ soon, to the new Timeline format that has been optional up until now. Changes to the Pages layouts will be permanently changed within a few weeks. And here’s why you shouldn’t waste any time jumping on board with this great new Facebook trend The new Timeline features two options …

Share Your Pics not your oPINions

One of the latest equivalents to an online crack addiction is Pinterest, a social media outlet that allows users to create themed boards and ‘pin’ pictures related to each heading (but if you’re reading this, chances are you know the details). The site allows you to add descriptions to the photos you pin, but the …

Memes…Again

We know we’ve been talking about these “meme” things a lot lately, but we have a good reason this time! We made one! We don’t work in a conventional office, to say the least, so we figured that this meme would be fully appropriate to finally explain our jobs to people. It’s not all arcade …