At Atomic 55, we’ve spent over two decades helping brands adapt to a constantly shifting digital landscape. And right now, one of the most important shifts in the world of SEO isn’t an algorithm update, it’s a mindset change.

Enter: AIEO. (not to be confused with Old MacDonald’s Farm and learning your vowels.)

AIEO stands for Audience, Intent, Experience, and Output. It’s not a new Google policy or a secret ranking factor, but rather a practical framework that reflects how AI is reshaping how content is created, evaluated, and ranked. In a world of AI-generated search results, helpful content updates, and evolving user expectations, this is how smart businesses future-proof their visibility.

What Is AIEO?

Let’s break it down:

Audience: Know Who You’re Talking To

Generic content no longer cuts it. AI tools like Google’s Search Generative Experience (SGE) are trained to favour content that speaks directly to specific users.

1) Who are you targeting?

2) What stage of the buyer journey are they in?

3) What questions are they actually asking?

At Atomic 55, we start every campaign by building detailed audience profiles. Your content needs to speak to humans, not just algorithms. We’ve been big on this since we started. That’s why we write copy with limited AI usage to this day. It’s also why we refused to build a chatbot over human-guided chat. Still firm believers in humans over here!

Intent: Match What They’re Really Looking For

SEO isn’t about ranking for keywords anymore, it’s about satisfying intent. Search engines have grown smarter, and so have users. AI-enhanced search engines now understand context, not just terms.

That means:

1) “How-to” content should answer quickly and clearly.

2) Transactional pages need trust signals, social proof, and clear CTAs.

3) Navigational content should get users where they want to go, fast.

Our keyword research and content strategies at Atomic 55 are now built around searcher intent clusters, not just volume.

Experience: Make It Seamless

Google’s Core Web Vitals, mobile-first indexing, and AI-powered ranking signals all boil down to one thing: user experience. We recently wrote about this on its own. Because, like many of these factors, they are beasts of their own. Find the link to our latest UX article at the end of this paragraph.

That includes:

1) Fast-loading pages

2) Mobile responsiveness

3) Logical structure

4) Accessibility

5) Clean, distraction-free design

Atomic 55’s custom-built websites are designed with UX at the core, ensuring your visitors stay longer and convert more.

Output: Publish With Purpose

The explosion of AI content tools has made it easier than ever to generate content, but also easier than ever to flood the web with fluff.

To stand out, your output needs to be original, useful, and aligned with your brand voice. Whether you’re using AI to support your workflow or writing everything in-house, the goal remains the same: value over volume.

At Atomic 55, we use AI ethically and strategically, combining machine efficiency with human insight to produce content that ranks and resonates. It’s not all robots over here. We use AI no differently than a calculator is used to speed up math calculations.

Why AIEO Matters More Now Than Ever

1)Search Generative Experience (SGE) is changing how Google presents results.

2) E-E-A-T (Experience, Expertise, Authoritativeness, Trust) still matters, but now AI evaluates these factors in context.

3) Zero-click searches and AI summaries mean your content has to work harder to be the answer, not just rank for the query.

AIEO is how we adapt. It’s how we help our clients stay relevant. And not just on page one, but inside the answers themselves.

Ready to Build an SEO Strategy That Works in 2025?

Imagine if you had started implementing best SEO practices for your business back in the ’00s? Where would your business be today? You wouldn’t believe the results that some of these old dogs who lucked into doing it right back then have enjoyed their online positions. Some transforming to household names all because of great SEO strategy that was put in place decades earlier. The same goes for stocks, and all the other what if’s in your life. But as digital media consultants we are here to tell you that this is the direction you want to focus on for the future of your online presence.

At Atomic 55, we don’t just follow digital trends , we shape them. If you’re ready to create content and websites built for real users and AI-enhanced search, we’re here to help.

Let’s talk about how the newest vowels on the farm and see how AIEO can upgrade your digital presence. Get in touch.

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Authenticity Over Minimalism 

If you’ve ever stared at a website and wondered, “Why does this look so sterile” you’re not alone. 2025 is all about ditching simplicity. Bid farewell to clean, minimalistic designs and make room for authentic, human-centered compositions. Think asymmetric layouts, bold colour schemes, and experimental typography.

For businesses in Kelowna, this means embracing the clutter (within reason) and hyperindividualizing your content. A great website doesn’t need oodles of whitespace to be successful in 2025. In fact, straying away from this will help separate your brand from template sites and oversaturated AI garbage. And no, we’re not saying you should revert your website to look something like GoDaddy’s circa 2005 site. Rather, we want business owners to embrace their brands and shift away from the perfect, polished look to one more chaotically human. 

The Rise of Personalization for Your Website in Canada

Personalization has been an up-and-coming design trend for a few years now, and it’s safe to say that it’s here to stay in 2025. With AI-powered tools, websites can now tailor content to each user. Whether it’s greeting visitors by name or suggesting products based on browsing history, personalization creates a more engaging experience. 

For local businesses, this is a game-changer on the customer experience front. For example, a   Kelowna-based winery might showcase events happening right in the city, or a landscaping company may recommend services or materials to nearby homeowners. People love to feel seen, and personalization is one surefire way to achieve this!

Desktop is so 2010. Optimize for Mobile

This just in: desktop is no longer king and has been dethroned by mobile in 2025. That’s right, the days of desktop dominance are gone. More people now browse on their phones than on computers, and if your site doesn’t look good on mobile, it might as well not exist.

Mobile design is a necessity rather than a trend. Websites need to load quickly, look stunning, and function flawlessly on smartphones. If a page takes more than three seconds to load, most users will take their attention elsewhere. Doesn’t say much for attention spans, but we need to play to the masses. Even if they’ve got the focus capacity of a fruit fly.

Interactivity is Here to Stay

In 2025, interactive elements will continue to steal the show. These features keep visitors engaged and can even make your site fun. Gamify your website with quizzes, hover effects, or videos that play as you scroll. Done right, they’ll keep visitors engaged on your site.

For businesses in Kelowna, this might mean adding an interactive map to showcase your locations or a fun quiz that matches customers with their perfect product. With this in mind, interactivity should be added sparingly. No one wants to navigate a website that feels like an online circus. Getting stuck in the house of website horrors is not on any top ten lists this year, so do it right and keep the interactivity tight.

Prioritize Security for Your Website in Canada

Cybersecurity is serious business, and it’s becoming increasingly more important as the years tick by. Customers need to trust that their data is safe when they interact with your site. This means HTTPS is non-negotiable, and strong security measures are a must.

Kelowna businesses using local web hosting services should ensure their provider offers top-notch security. After all, no one cares what your website looks like if it’s leaking customer data faster than Edward Snowden. The last thing you want in 2025 is to be the next cautionary tale in local news. Our customers benefit from monthly security audits and our annual security review is a non-negotiable service because it keeps us both safe.

Localized SEO + AI will be Your Key to Success in 2025

Search engines are getting smarter and are heavily shifting to AI, and so should your website in Canada. Local SEO is key for businesses looking to dominate their area. This means optimizing for phrases aligned with your business goals. For example, a winery might want to target keywords like “winery in Kelowna” or “vineyard tour Kelowna.” When someone nearby searches for your services, your site should be the first thing they see. Businesses can benefit greatly from this strategy. Local keywords help drive traffic from people who are ready to buy. Plus, with tools like Google My Business, you can easily boost your visibility. 

It’s worth starting the conversation now. AI is where SEO was 25 years ago, and I can’t count how many times I’ve heard someone say, “Imagine if I had started back then.” Don’t let this be another missed opportunity.

In 2025, AI is set to revolutionize SEO for Kelowna businesses, making it smarter, faster, and more tailored than ever. From predictive algorithms that anticipate search trends to AI-driven content optimization tools, businesses can now fine-tune their websites with precision. Local companies will benefit from AI’s ability to analyze user behavior and generate hyper-relevant, location-specific content, ensuring they stay ahead in the rankings while delivering a better user experience.

Businesses that embrace AI will likely gain a significant competitive edge, while those that don’t risk falling behind.

Companies leveraging AI can streamline operations, personalize customer experiences, and make data-driven decisions faster and more accurately. AI-powered tools can optimize marketing, automate mundane tasks, and predict trends, giving early adopters greater efficiency and scalability.

In contrast, businesses that resist AI may struggle with inefficiency, slower decision-making, and an inability to keep up with customer expectations in an increasingly tech-driven world. Over time, the gap will widen, with AI-powered businesses gaining market share and relevancy, while others risk obsolescence in industries where innovation is key.

Contact Atomic 55 to Get Your Website in Canada up to 2025’s Standards!

January is the perfect time to take your website and marketing game to new heights. Whether you’re a small business in Winnipeg or an established company in Kelowna, the right website in Canada can set you up for success in 2025.

Don’t wait until February to act. Contact our Kelowna web design team today, and let’s make your website the best it can be. You’ve got resolutions to keep! So, get the ball rolling before your competitors beat you to the punch.

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What we Wrote on our Kelowna Web Design Blog at the Beginning of 2023

Jan – Why Hire a Kelowna Web Design Company

Curious about why you should hire a Kelowna web design company? Then visit this blog post where we decided to make a list of the reasons why you should hire a web designer before the year is over. Check it out to discover how this simple step can help you reach your business’s goals!

Feb – Questions to Ask a Kelowna Web Designer

Choosing the right web designer is crucial to the outcome of your website. When selecting the right person for the job it is important to ask the right questions. If you’ve never worked with a web designer before, we recommend reading this article. Here, you’ll get a feel for what web designers do and what credentials are needed in order to build a website. 

Mar – Free website solutions suck. Like, they’re really bad.

If you’re looking to stand out and attract new leads, then a professional web design company can help you achieve that. While it may be tempting to buy into a free website solution like Squarespace, we’d advise against that. Discover why in this blog post!

Apr – What to Discuss Before Starting Web Development Kelowna?

Not sure what to ask your web developer in order to get the results you want? In this article, we go through a list of questions that you must ask your web development team in Kelowna before starting your next project. Check it out if you haven’t already!

May – Kelowna Website Design Team On Why AI Content Writing Doesn’t Work

If you’ve been thinking about employing an AI bot to do your SEO for you, we’d encourage you to think again. In this article, our Kelowna website design team discussed all of the reasons why using AI for your SEO simply doesn’t work. 

<<< Rewinding to Summer and Fall <<<

Sept – Open AI and how content creators, like me, really feel about it.

Are you sick of hearing about it yet? Chat GPT, Open AI, AI – whatever you want to call it, it’s almost as prevalent as inflation is in the news today. The truth is, there’s so much discussion around AI that it’s becoming a desensitized topic. Want to hear more about our thoughts on AI and content creation? Then check out part I of this two-part series.

Oct – Part 2 – Open AI and how content creators, like me, really feel about it.

In October, we released part II of our series on AI content creation. In this article, we go through everything from finding your voice with AI tools like Chat GPT to how you can spot unedited AI content. We also provided some examples of how and why AI falls short when given certain prompts. Check it out now!

Nov – Why Hire a Kelowna Marketing Agency?

Building and communicating your brand to your target audience is not an easy task. It takes knowledge, experience and lots of research. Because of this, businesses often recognize the need to enlist marketing help. However, in realizing this, business owners must decide whether they want to hire a marketer or a marketing agency. In this article, we argued that hiring a marketing agency is a better choice than an in-house marketer. Check this post out to discover the reasoning behind our stance.

Contact us Today!

Hiring a Kelowna web design company is a great way to get a jump on your marketing goals for 2024! To learn more about the benefits of working with a web design company, contact us today. Our team of experts would be happy to help you with all things related to branding and design. For more information about what we do, feel free to reach out to one of our team members. You can find the latest updates about us on our social media page, or check out our blog for related content. We look forward to working with you in the near future! Happy holidays everyone!

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Introduction

Spotting Generative Content in the Wild

Should AI-generated content be labeled

Teaching AI My Voice

The First Prompt

Chat GPT’s Take on My Style

The Second Prompt

Chat GPT or Me?

The Results

This article specifically talks about finding your voice when using AI for content creation. All images are Generative.

I swore I would follow up on my last blog post about Chat GPT and here’s the deal. I’m so obsessed with AI right now that it’s all I can think about, so this follow-up post was easy. Everyone is immersed in AI right now. That is a fact. If you are in business, school, etc. you are 100% using AI for something. Grammarly, Bing!, Zoom, Chat GPT, Adobe, Google whatever it is AI is sliding right into the mix. It’s a suggestion here, a slight rewrite there, and of course, you had to be living under a rock not to see the U2 concert in Vegas at the AI venue of all venues, Sphere. You know what, in most cases, the robot is a pretty nice little companion in my work day. It helps immensely to speed up the monotony of the daily mundane necessary to complete work these days.

I for one am enjoying it, but I’ve also seen enough Sci-Fi in my life to identify with the existential threat that AI experts are warning of. That’s another opinion for another day. For now, I’m all for letting the legislators and policymakers sort that out. What I do cringe about right now is something I hope to educate my own customers on. The misuse of Chat GPT in your marketing. At the end of the day, AI can be very helpful, but we’re encouraging you to think of it as more of a brainstorming tool than anything else.

Chat GPT in the hands of the customer is easy to spot

First of all, ‘Hands of the customer’, to us, means that you aren’t learning to become a prompt engineer anytime soon. You’re likely using Chat GPT Free and you’re likely using it in the same manner you would a search engine like Google.

Below are a few of the dead giveaways in the articles that I have been receiving:

1. The content always has a title that reads Introduction and Conclusion.
2. There is almost always a colon in the headline of the article
3. There will be a list and it will probably have emojis
4. The introduction and conclusion are almost identical
5. The content is redundant, especially in the middle where readers tend to lose interest in articles
6. The content is mildly incorrect and can contain everything from grammatical errors to factual inaccuracies and relevance issues.

Secondly, I still struggle with whether or not being able to identify that something is AI generated is bad. I’ve seen more customers take an interest in their own content for once in my life. Is that a bad thing? A lot of people struggle with the mechanism of writing, but they might have the imagination and ideas. AI can help immensely for those less educated, equipped, or inclined to bring their ideas to life.

Should creative, news, and anything that AI touches be labeled?

I don’t see the harm in that – yet. I don’t think that just because content has come from a machine it’s automatically fake or disinformation and doesn’t add value. AI is going to reshape a lot of industries, especially when it comes to education. The way we learn has been fundamentally changed and in ten years it will be a moonscape compared to what we’re used to. Forget new grading systems – that’s not worth complaining about.

For example, my daughter was discussing a friend who is in the Engineering department at her University. He had a paper to write. He used Chat GPT to formulate the topic for his paper and generate the base of content for it. After he got it to where he wanted it, he moved it over to the AI Assistant in Grammarly. Grammarly made some further suggestions and edits. Essentially, it allowed him to polish Chat GPT’s grammar and imbue more of the tone he wanted. The whole process took less than an hour. His weekend was free. Did he learn anything? I can’t say, and maybe that’s where the issues will stem because there are some jobs that robots can’t do – yet.

Teaching AI my voice – not as easy as I hoped 

A big thing that younger students and those with less experience in the computer science department are missing is the ability to create meaningful prompts. Rather, they do as I stated above, and use Chat GPT the same way as a search engine to produce a pretty generic response. Write me an article about mortgage rates, why are high-interest rates bad, etc, etc. I was really interested in trying to teach the AI how to learn my voice. I found an article on Forbes that laid out a five-step process and the results were not quite what I wanted, to be honest. For the purpose of this article though, they’re nothing short of amazing to show the difference between human writing and AI writing even with some elevated prompts, training, and a background in “the industry”.

Take a look below.

AI for content creation – The first prompt is the deepest

I started with my last article as a jumping-off point. My goal was to use AI for content creation to generate a follow-up article that sounded like I genuinely wrote it. I began by using the Ghostwriter prompt and essentially told Chat GPT to analyze my writing style and tone. Below is the prompt I used and the subsequent AI response.

You are an expert ghostwriter, world-class at capturing your client’s authorial voice. You are also an expert in natural language processing. Below is a blog post written by your client. Please use natural language processing to create a paragraph that describes key characteristics of your client’s voice, so that an LLM could write in a similar voice using only the paragraph as input: [pasted content from https://atomic55.net/open-ai-and-how-content-creators-like-me-really-feel-about-it/ ]

How Chat GPT interpreted my voice

Your client’s authorial voice in this blog post can be described as informal, conversational, and introspective. They start by addressing the prevalence of AI and OpenAI, expressing a certain weariness about the constant discussions surrounding the topic. They use colloquial language and rhetorical questions to engage the reader and convey a sense of relatability.

Your client’s voice reflects skepticism initially, with a touch of resistance to the idea of AI and Chat GPT replacing human creativity. They narrate personal experiences and conversations, including heated debates with family members, which adds a personal and relatable touch to the writing.

As the blog post progresses, your client’s voice becomes more contemplative and self-reflective. They discuss their observations and concerns about AI, both in terms of its impact on education and content creation. There’s a sense of curiosity and openness to exploring AI’s potential benefits, even though it comes with a hint of guilt and uncertainty.

Overall, your client’s voice is characterized by a balance of skepticism, curiosity, and a genuine desire to understand and navigate the evolving landscape of AI and Chat GPT. It combines personal anecdotes, introspection, and informal language to connect with the reader and convey their evolving perspective on the subject. An LLM can emulate this voice by using a similar tone, rhetorical questions, personal anecdotes, and a conversational style to address the topic of AI and Chat GPT.

I found the analysis of my writing voice to be bang-on accurate. So much so, that I had high hopes for the next prompt using AI for content creation.

The second prompt – designed for a better you.

This is the article Chat GPT returned back to me.

Embracing the AI Wave: An Update on My Journey with Chat GPT

Hey there, dear readers! It’s been a while since I last shared my thoughts on the ever-evolving world of AI and Chat GPT. Today, I’m excited to give you a peek into what’s been happening since my last post. Plus, I’m adding a sprinkle of Tina Fey’s witty charm to keep things entertaining.

First things first, let’s talk about how I’ve been using AI lately. Drumroll, please… I still refuse to let AI infiltrate my reports, emails, or any personal communications with my clients. Call me old-school, but some things are sacred, and I believe the human touch is irreplaceable in these areas.

Now, onto the juicy stuff. I’ve been experimenting more with AI, especially when it comes to crafting articles and handling routine tasks. But, here’s the kicker: I find it as redundant as rehearsing lines for a comedy sketch. Sure, it helps with the heavy lifting, but boy, does it need some serious editing and polishing to make it sound remotely human.

Speaking of edits, my AI radar has been on high alert lately. I’ve become Sherlock Holmes when it comes to spotting AI-generated content. Whether it’s news articles, catchy headlines, or even social media posts, I can almost smell the algorithms at work. It’s like having a superpower, but it also makes me appreciate authentic, human-generated content even more.

Now, let’s dive into a thrilling new chapter of my AI journey – generative AI for images. I have to admit; I’ve fallen head over heels for this creative powerhouse. It’s like having a magical art assistant, and Tina Fey would probably agree that having a sidekick like this is the ultimate dream.

You see, I’ve discovered the beauty of originality and uniqueness in the world of generative AI for artistic purposes. And here’s the twist – I don’t feel an ounce of guilt about it. Why, you ask? Because it takes imagination to fuel these AI engines. We’re not just replicating; we’re conjuring ideas at warp speed. So, I’m all for it. After all, Tina Fey herself would appreciate the efficiency of turning ideas into reality faster than you can say “Liz Lemon.”

Now, for a quick family update. My daughter, who’s been riding the AI wave with me, has dived even deeper into the world of Open AI, Machine Learning, and all that techy jazz. She started with generative AI for her final project last year, and now she’s swimming in it like a pro. It’s incredible to see how quickly the younger generation adapts to these innovations. I guess she takes after her old mom, huh?

In conclusion, my AI journey continues to be a rollercoaster of discovery and intrigue. While I remain a steadfast guardian of human communication, I can’t help but embrace the AI tools that make my professional life more efficient. Tina Fey’s sharp wit reminds me that humor and creativity can coexist with technology. So, here’s to the future, my dear readers, where AI and human imagination collide in a harmonious dance. Stay tuned for more updates because this journey is far from over!

AI for content creation – It didn’t pass

I found that even using a sophisticated, detailed prompt couldn’t keep Chat GPT from initially revealing itself. In fact, the very first thing on my list of key ways to determine if it’s machine-generated content or authentic content was the title. And there it was. A colon. Next, was the 15% Tina Fey direction. It couldn’t use her voice and style, instead, it used references to her throughout the entire article to tell readers, hey this is just like Tina Fey. This was just one area that made the content cringe-worthy.

However, there were still three more prompts to get through in order to train this follow-up piece to emulate my voice.

More on that in my next follow-up to the follow-up – Part 3 is coming.

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Understanding the Nuances of SEO

SEO is not a one-size-fits-all solution. It involves a deep understanding of search engine algorithms, keyword research, on-page and off-page optimization, and the ability to adapt to the ever-changing search landscape. A professional SEO expert brings years of experience and expertise to the table, ensuring that AI-generated content aligns with the specific needs and nuances of SEO.

AI may generate content quickly, but it lacks the nuanced understanding of SEO principles. Professionals understand how search engines like Google rank content, the importance of keywords, and the necessity of relevant and high-quality backlinks.  It is critical to ensure a profession guides the AI function in producing content that adheres to the above principles, ultimately maximizing its effectiveness.

Crafting High-Quality Content

One of the primary goals of AI-driven content is to produce large volumes of text efficiently.  However, quantity should never come at the expense of quality.  Professional SEO experts have honed their skills in crafting high-quality, engaging, and informative content that resonates with the target audience. They understand the importance of originality, readability, and value in content creation.

While AI can generate content, it often lacks the ability to create truly exceptional content that captivates and converts readers.  A professional SEO expert can take AI-generated content and elevate it to meet the standards of quality that search engines and users demand, thus ensuring it has a lasting impact.

Targeting the Right Keywords

Keywords are the foundation of SEO, and choosing the right keywords is a skill that professional SEO experts excel at.  They conduct comprehensive keyword research to identify the most relevant and valuable keywords for a specific niche or industry. These experts understand long-tail keywords, semantic search, and keyword trends, allowing them to make informed decisions about content creation.

AI may generate content based on keywords provided, but it may lack the ability to identify the most effective keywords for a particular website or audience. Without a professional SEO expert’s guidance, AI-generated content may miss the mark in terms of keyword targeting, leading to lower search engine rankings and reduced visibility.

Maintaining Relevance and Freshness

Search engines prioritize fresh and relevant content. SEO experts are well-versed in creating content that not only addresses current topics and trends but also maintains its relevance over time. They can identify evergreen content opportunities and develop strategies to keep the website’s content up-to-date.

AI-generated content can quickly become outdated or lose its relevance without proper oversight. A professional SEO expert can ensure that AI-generated content remains fresh and aligns with the evolving needs and interests of the target audience.

Adhering to Ethical and Legal Standards

Content creation is subject to ethical and legal considerations, such as copyright, plagiarism, and adherence to industry regulations. A professional SEO expert is well-versed in these matters and can ensure that all content generated, whether by AI or otherwise, complies with ethical standards and legal requirements.

AI may inadvertently produce content that violates copyright or infringes on intellectual property rights. Without a professional SEO expert’s oversight, the website could face legal consequences, tarnishing its reputation and online presence.

Creating a Cohesive Content Strategy

Successful SEO requires more than just individual pieces of content; it demands a cohesive strategy that aligns with the website’s goals and objectives. A professional SEO expert can develop a content strategy that includes keyword targeting, content calendars, and a roadmap for content creation and distribution.

AI, while efficient at generating content, lacks the strategic thinking required to create a comprehensive content strategy. It’s expert SEO services that can bridge the gap between AI-generated content and a well-structured, goal-oriented content strategy, ultimately maximizing the content’s impact.

Analyzing and Adapting to Performance Data

An essential aspect of SEO is continuous improvement based on data analysis. SEO experts use various tools to monitor the performance of website content, track keyword rankings, and assess user engagement. They can then use this data to refine content strategies and make data-driven decisions.

AI may generate content, but it doesn’t possess the capability to analyze data and make strategic adjustments. A professional SEO expert plays a pivotal role in interpreting performance metrics and adapting the content strategy to maximize its effectiveness over time.

Incorporating AI into website content development can undoubtedly streamline the process and increase efficiency. However, to maximize the content's impact, it is imperative to have a professional SEO expert at the helm. These experts possess the knowledge, experience, and skills needed to ensure that AI-generated content aligns with SEO best practices, maintains high quality, targets the right keywords, remains relevant, adheres to ethical and legal standards, and forms part of a comprehensive content strategy.

AI and SEO experts can complement each other, with AI handling the heavy lifting in content generation and SEO experts providing the strategic oversight and quality control required to achieve long-term success.  By recognizing the indispensable role of SEO professionals in AI-driven content development, website owners can ensure that their online presence not only survives but thrives in the competitive digital landscape.

To learn more about how Atomic 55 can help your business leverage AI, SEO, and a powerful content and marketing strategy, contact us today.

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Help for the Routine

Enter Chat GPT

Spreadsheets

Chat GPT and Grade 9 Socials

Rude Awakening

When I started Using

Efficiency

Cheating

Help Me

Feeling the Guilt

Experimenting

Part 2

Are you sick of hearing about it yet? Chat GPT, Open AI, AI – whatever you want to call it, it’s almost as prevalent as inflation is in the news today. The truth is, there’s so much discussion around AI that it’s becoming a desensitized topic. From whether to ban it in classrooms, to robots taking over as the new real estate brokers, there’s a lot of speculation on what industry is being taken over next. 

Will Chat GPT, ruin our brains and steal our jobs? Maybe. The other hard truth is that this is an incredibly powerful and unrealized (by many) jump in technology. We’re on the cusp of something.  What that thing is, it’s still too early to tell. But, here’s what I’ve learned so far about Chat GPT in particular and how I have used and continue to use it in my daily work routine. 

Routine is the operative word. Chat GPT takes the mundane out of routine work.

Writing content for one specific genre day in and day out, for years on end takes a toll. It heavily taxes your creativity, and it can be a struggle to come up with new ways to sell the same flavour of pies every day.  And that’s insight coming from someone who has been steadily writing content and selling pies since they can remember. Similar to a manufacturing job where you’re putting nuts on bolts day in and day out, writing about one specific topic for clients each month loses its brain-stimulating luster over time. 

Enter Chat GPT. 

At first, I was not only skeptical of Chat GPT and what it promised, but I was also a harsh, outspoken critic of it. I hated the idea of Chat GPT. I didn’t agree with commentary, that it could create content better than a human could. So, I immediately judged it as redundant, dumb, non-factual, biased, and a fad. Without ever even giving it a try.  After all, why would you try it if you knew you didn’t need it?

Spreadsheets

The conversation was between me, my husband, a 25-year experienced programmer, and my daughter, a second-year university, media studies and computer science student at the time. She was writing a paper on Chat GPT, and we were chiming in as parents who also had a vested interest in the topic because our livelihoods were said to be somewhat at stake.  

The debate was heated more than our dinner that night. Me taking the stance above, my husband sharing calm facts about Open AI and what he has been waiting for, and my daughter, who had all the recent data and facts to back up his points. My husband was a little too giddy and matter of fact, which made me even more ‘passionate’ about my feelings on the matter. He pragmatically stated that AI should be looked at as an efficiency tool. We didn’t villanize the spreadsheet when it was released in 1979 on the Apple II?

The debate eventually turned into dinner being ready. But it was never the end of the conversation. There were many more conversations, and papers to be discussed as the year wore on.

Chat GPT and Grade 9 Social Studies.

As much as I hoped it would die with the next news cycle, talk of Open AI and machine learning only got more fervent. My daughter was writing even more about it in university, and my son, a student in grade 9, was seeing his classmates start to use it for classwork. That’s when I really started to take note. Because if anyone wants to spot the next big trend, then you know it starts in middle school. Middle school kids or Tweens are almost always responsible for defining what’s next for culture. I had no choice now but to stare Chat GPT in the face and see what was really going on. 

My son’s Grade 9 Social Studies teacher explained to the class at the start of the year that there would be no leniency on plagiarism in her class. Anyone caught copying content verbatim from Google or anywhere else would receive a big fat 0 on their work.  Nothing new or revolutionary about that point being made in an educational setting. Perhaps what makes it noteworthy is that she also added a caveat that using AI or Chat GPT as the students were familiar with would also result in the same zero grade. 

Time for a rude awakening.

She meant business, and she claimed that she had a way to check. It turns out that her brother was at the forefront of developing Open AI and is a professor at a leading Canadian university. When it came time for final grades she assigned 0’s across the board to every student but ten or so. She also attached a note with a time slot to meet with parents so she could explain the change in grades. Many students saw their 90’s turn to 0’s, and parents wanted to know why. 

My son already knew my position on AI would land him in hot water if it ever came to light that he wasn’t exercising his brain without the aid of the Internet, so he was safe from a nil grade. My feeling is that most parents wouldn’t know what Chat GPT was, to begin with, let alone that their kids were using it to pass Socials 9. I’m sure they got a crash course on it before summer break began.

So, when did I start using?

It sounds like a dirty thing. When did you first use Chat GPT? What was it for? Maybe, for some of us, it still is.  I’ve been watching documentaries on addiction lately.

The first time I used Chat GPT was playing around with my daughter on her laptop. We asked it basic questions, and then she showed me how she used it to research a paper on itself, essentially. I didn’t think much of it, just that it seemed a lot like an improved search engine. 

Look at you, all efficient and stuff.

Then I noticed that my daughter had the Chat GPT tab open more often than not when she was working this summer. I knew that she was writing more because she was helping to take over some of my workload, so I started reading some of the articles she had recently posted. My daughter is an accomplished writer well beyond her years. She’s been producing content almost daily since the 11th grade and has multiple honours in English to support her. 

The articles I read were polished. They had a fine point on them. There was no room to improve or expand they were just – done, for lack of a better word. That’s when I knew she was using Chat GPT to help churn out the endless content that had fallen in her lap. Was she editing the articles? Yes, she was definitely overseeing the content that was generated by the machine. She was responsible for the topic, and for guiding the AI to create a base for what she needed. From there, she optimized the content for marketing purposes and ultimately crafted the content that she would post. 

Is using Chat GPT cheating when using AI for content creation?

If you consider that it’s taken me an afternoon to write this article then you can begin to see where the lure of Chat GPT comes into play. It’s a time saver. First and foremost this is the most significant benefit that I can take away from using AI to create content.  I know how to write, and I don’t struggle with concepts, or coming up with questions that need answering.  I find research on most topics interesting and I don’t need to lay out a framework for writing articles. Words come easy to me and developing an introduction, body, and conclusion are second nature. 

Like any working parent, I have a busy schedule, as such, I try to maximize my efficiency so that I can have a spare moment.  We’re also business owners and the name of the game in business is to bill as much as you can in the shortest amount of time for quality work. You see where I’m going with this, right?

Help me sound friendly?

I first used Chat GPT to answer a question about a lease agreement in July this year. In August, I used Chat GPT four times. Mostly to edit my tone in a few emails I was sending, because I have the tendency to come across as argumentative when I know I’m right. I wanted to see if AI could make me less bitchy and more persuasive and friendly. To my surprise, it did, and the results were well received on the recipient’s end. I took this as a win and this may indeed have been my turning point with Chat GPT. 

This month, my daughter started her third year of university.  As a result, my workload of content creation got dumped back in my lap. Last week, I used Chat GPT seven times. All queries were work-related and helped me produce content for customers. I used my own prompts and bullet points and in every case, the first draft returned in the results was pretty close to perfect.

I lack time in my job – in my life.  Writing an article from scratch takes more time than one imagines. Editing, formatting, proofreading, rearranging, and re-reading until you’re so sick of what you’ve written you just want to start over. This is the daily plight and Chat GPT takes away that pain point. It gives you time because it gives you results in seconds. When fed the correct information, it is a major asset, especially in the area of content creation. 

Feelings of guilt don’t outweigh the clarity of efficiency.

I spent the weekend thinking a lot about Chat GPT and how I felt about using it.  Was I happy with the results? 100%. The articles were succinct, easy to read, and allowed me spare time to engage with my customers on more important topics. Was I feeling guilty that the words didn’t flow directly from my brain? 100%. I felt like I was shortchanging myself and that ultimately I was writing my own pink slip.

That feeling still hasn’t left. However, when I take a step back I can see with more clarity. What I see is that writing and producing content is only a small part of what I do for a customer each month. For one, there’s my experience in the industry and the content has to start from something, an idea, a concept, or a current event. Then it needs to be edited, optimized, and posted. And finally, it needs to be shared across the right mediums. 

Life is an experiment, especially when you’ve spent your life working in tech.

I’m planning to continue my use of AI to assist in content creation. It saves me an immense amount of time and quite frankly the content is no better or worse than what I would write on my own. I’m getting more excited at the prospect of what I can do with more time to spend on my customer’s accounts. Imagine if you could get rid of the most mundane part of your job and offload it to a partner who produces consistent results for you in a fraction of the time. That’s Chat GPT.

Too much opioid use can cause your brain to rely on the artificial endorphins that are created. Once your brain does this, it can even stop producing its own endorphins.  That’s my worry about my Chat GPT experience. Will I regret it in the future? Will I become addicted to allowing AI to manage my time more efficiently? Time will tell and I’ll be sure to keep you updated. 

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What is AI Content Writing?

AI content writing has recently become a hot topic of discussion. This is all thanks to the free chatbot called ChatGPT, which is able to answer a range of different questions/prompts. For instance, ChatGPT can solve coding problems, write essays, explain complex topics, complete resumes, and much more. Because of its vast capabilities, many businesses that have long relied on SEO for their marketing have been thinking about ditching their marketing companies and hiring ChatGPT instead. But, what exactly is AI content writing? And, aren’t there other AI tools that help with SEO? 

Put simply, AI content writing is merely the process of using an artificial intelligence (AI) writing tool to create online content. This could be copy for your blog, captions for your social media, emails, or anything else. Contrary to popular belief, AI content writing isn’t a new topic. It’s only been made a topic of discussion because of the free nature of ChatGPT. Before ChatGPT was released, there were several other AI writing tools on the market. However, they all required a paid subscription. But, AI writing tools aren’t just limited to the ones that can generate copy. There are numerous other kinds of AI writing tools that you’ve probably been using for years.

Types of AI Tools for Content Marketing 

When it comes to marketing, there are three main types of AI tools that businesses and marketing teams may use. The first is, writing assistants. These tools do things like spell check or complete your sentence by suggesting the next word. Writing assistants are built-into software like Google Docs, Microsoft Word and Gmail. As well as, on devices like your smartphone, laptop, or tablet. And, if you are a user of Grammarly or other proofreading software then you’ve also used an AI writing assistant. 

Another common category of AI tools used for marketing (specifically SEO) are SEO support tools. For example, SEMRush, CoSchedule, Yoast, Copy.AI, or chatbots that answer customer questions when a real person isn’t available to help. 

And, lastly, we have content writing tools. These tools are those like ChatGPT which are able to write entire articles for you.

Why Does it Fail?

It’s undeniable that AI has come a long way from where it once was. However, in any creative field, it is hard to automate things that require a human touch. Unfortunately, we are not at the point where AI can be left to its own devices and relied upon to create meaningful content for our marketing. 

In many cases, AI content is very repetitive and robotic. If you’re trying to convert people into customers this kind of content isn’t going to cut it. Furthermore, while the content may be grammatically correct, it could be littered with misinformation/biases. Since AI tools are only trained on a limited set of data provided by their creators, more often than not, this software will spit out incorrect information. 

An example of this can be seen in the fact that ChatGPT doesn’t know anything beyond 2021. And it has been known to have political, racial, and gendered biases due to the information its been trained on. 

Why You Still Need a Kelowna Website Design Team:

If you’re still not convinced that you need a Kelowna website design team, here’s a list of reasons to keep them around. 

• You need a skilled professional to research relevant keywords and hashtags
• AI tools cannot write content without someone giving them a prompt
• Writing needs to be revised to ensure that it fits with your company’s brand
• Content should also be proofread to ensure that it is readable for your intended audience 
• A skilled professional must review content for accuracy and biases
• The content should be looked over and rearranged for maximal user experience and the best SEO results
• Good SEO content needs external and internal links, as well as, images which need to be input correctly by a human
• Failing to revise AI copy and make changes can result in your content being flagged as spam for violating Google’s guidelines. Typically this results in your articles being deindexed, which means they no long appear in search results (this has a very negative impact on your website and digital presence)

Contact Our Kelowna Website Design Team Today!

For now, content writing is best left to the humans of the world. Especially when it comes to SEO content marketing. If you’re in need of a Kelowna website design team, contact us today. Our web designers would be happy to help you create the right website for your business. For more information about what we do, feel free to reach out to one of our team members. You can find the latest updates about us on our social media page, or check out our blog for related content. We look forward to working with you in the near future!

The post Kelowna Website Design Team On: Why AI Content Writing Isn’t Effective appeared first on Website Design Company Kelowna BC - Atomic 55.

S

ynthetic vs authentic media is a topic soon to be on all of our tongues. This new debate has surfaced in accordance with the growing exposure of synthetic media on social platforms, in films, in music and primarily in marketing. However, when it comes to AI and marketing, there’s not much to debate about. Synthetic media certainly has its pros, but it lacks a core component that is innately present in authentic media. Continue reading below to learn more about synthetic vs authentic media. We’ll be covering the basics, the pros, the cons, and everything in-between!

“When it comes to connecting with other humans, no one does it quite like a human.”

The pros of synthetic media are limited, and much of that is due to the fact that humans like other humans way too much! People are quick to recognize when something appears robotic to the senses. In marketing and in business, it is important that you make a connection with your consumers. Understanding your clients and your target audience has a lot to do with emotion. Oftentimes, the most powerful marketing campaigns are created by a team of people. Unfortunately, (or fortunately) AI still cannot match a human’s ability to show empathy, exercise creativity, or communicate. This is an incredibly important fact to note.

For businesses that require a close relationship with clients, synthetic media marketing is not the answer to your problems. The same thing goes for industries like real estate where the environment is highly personal. Human-centred professions are better off using authentic media marketing because it caters to the human senses.

Furthermore, creative works are best left to the people of the world—not the computers. AI lacks creativity in many regards. Some of the most famed works of art are popular because of the emotion and passion behind them. These are two qualities that a computer does not possess.

Additionally, synthetic media is less effective for older audiences than their younger counterparts. In general, younger audiences are more receptive to AI-generated content. It should also be noted that synthetic media has more ethical and moral implications.

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